Jan 04 2016


What will you do with


your time this year?



FACT: As of Jan. 10th, you will have already spent 14,400 minutes of this new year that you’ll never get back!

QUESTION: On a scale of 1-10 (10=best), how would you rate your 2016 accomplishments so far? 

ONE MORE QUESTION: What will you do with the remaining 340,666 minutes (511,000 minutes minus 1/3 for sleep) in 2016?



Can the last question really be answered? Of course not. How could you possibly know what situations and circumstances will impact your intentions? So maybe intentions are not such a great thing. We’ve heard, after all, that they pave the road to hell, hmmm. And they’re kind of like expectations, right? And expectations breed disappointment, yes?

So where does all this quibbling over semantics actually leave us? Hopefully . . . (aw, wait a minute, isn’t “hopefully” like an intention and expectation combined?). Well then, is this an end to planning as we know it? Do we throw the goals out with the posts? (A little pun there for football fans.) Do we stop having objectives to pursue?

Planning is essential, but it is not a trigger for compulsive pursuit at all costs. Why is this important to consider NOW? Because:

Entrepreneurs are business junkies.


How do we know that strict, rigid planning fails? Because planning (i.e, goal setting) has been long proven to be successful only if the process of goal setting adheres firmly to specific criteria, and one of these is flexibility. The less flexible, the more stress. The more stress the greater the odds for failure.

There is something to be said for the thrust and direction of many, if not most, entrepreneurially-spirited engines . . . something that is most succinctly put as “living for the moment.” Entrepreneurs instinctively seek immediate gratification and are more focused on the “here and now” present moment than those in other careers.

It’s that old thing grandpa used to say about not putting off ’til tomorrow what you can do today. Entrepreneurs have a powerful need for a quick fix when things start to flounder or deteriorate, or when last week’s “high” begins to wear off. Sound familiar? It’s true.  Look around. Ask around.

Small business owners and operators have mostly learned the hard way –through trial and error and intuitive “street smarts”– that ongoing quick-fix actions are the only ones that get results, and keep businesses moving forward when the tide is changing or the current is a backwash.

But swimming upstream for any period of time can be exhausting to say the least, so the idea of taking immediate corrective/adjustment action needs, in reality, to be tapered only with the commitment to take only reasonable risks in the process, and to always imagine the worst case scenario before proceeding.

Try repetitively asking yourself the following question all during any crisis or critical period, hourly if need be:

“Is what I’m doing right this very minute

leading me to where I want to go?”

# # #

Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

No responses yet

Aug 26 2012

HOW to wait!

Real Entrepreneurs


Don’t Waste Time.


There are those who will undoubtedly be late for their own funerals, but they are not entrepreneurs. True entrepreneurs live to be early for everything. It’s a reflection of their eagerness and enthusiasm. It’s also a function of knowing that they only get one chance at a first impression, and don’t want to risk screwing it up just because of some lame excuse for not being on time.

Ah, but it’s not all that simple.

Most entrepreneurs, it seems, strive to

be early for appointments, presentations,

meetings, sales calls, and other events,

. . . but they don’t know HOW to wait! 

They jitterbug around the lobby; fidget in line; make dumb phone calls; play games or work on puzzles; watch some locked-in, mindless network TV channel in the waiting area; strike up a conversation with the nearest fellow-waiter or the receptionist; prissy-up in the restroom; wait in the car while reading the newspaper; or sink into some nearby seat and watch the world go by.

What’s wrong with this picture? Wasted time. Instead, we can make the most of waiting time by planning for it. Well, that may be easier said than done for some, but the truth is that those who make the most of every spare minute succeed more often –and this is not to suggest being rude or antisocial about it, or not to take advantage of some no-brainer down time opportunity to relax.

It is simply a suggestion that more can be done with the thousands of hours we spend in our lifetimes, waiting. . Lawyers get paid for creating delays. Corporate people get paid for doing only what is exactly defined to be done. Government people get paid no matter what they do or don’t do. But when we run our own business, time is money. Strong productivity leads to rapid success.

And, needless to say for the benefit of those who have recently suffered the unexpected loss of a friend or family member, but worth the reminder for those who’ve been more fortunate: life can end in an instant and we only go around once in life. It’s not myth: life on earth is short indeed.

So, making the most of time because “time flies” and “time is of the essence” and “he who hesitates is lost” as my father often lectured, are all legitimate notions, but –more than that– they represent an unofficial credo for entrepreneurship and entrepreneurial pursuits. It’s all about having a sense of urgency!


Full circle around, now, leads us back to the HOW part. HOW can we make the most of waiting time? What’s that comment up above about “planning”? Let’s answer the questions with questions: How much more successful could you be if you used waiting time to make notes about a new business strategy? A new line extension? A new revenue stream? New sales opportunities?

 # # #

Hal@BusinessWorks.US   931.854.0474 

Open Minds Open Doors

Make today a GREAT day for someone!

No responses yet

Nov 06 2011


Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!



It was going to be “O” for “Operations” but a few years back the world’s surgeons decided that “Procedures” would be a gentler, less-threatening sounding  word to use in describing what happens when they take a scalpel to your body.  And as businesses became more specialized, “Operations” began to dissolve from usage in the business community too.  So with all that phasing out activity, I came back to one of the most important multi-purpose “O” words for life and small business success: ORGANIZATION.


There are 30 million of us (small business owners and entrepreneurs) kicking around out there, somewhere between Hawaii, Florida, Maine, and Alaska (Whew! A lot of kicking!), and —artistic, creative types not withstanding– those among us with the strongest sense of organization will generally prevail in the success arena.

“Organization” is both the dynamics of the people you’re involved with — what’s the business “chemistry”?– AND how effective are your planning and doing (action) skills? “Team chemistry” wins in sports (Just re-live World Series Game 6 a few days ago), but it also –like people and task organizing skills– wins in business.

There are of course, entire books, courses, and training programs devoted to OD (Organizational Development), so don’t expect a 700-word crash course here, but you can expect to have your cage rattled. After all, who else is going to risk being in your face and telling you to get your act together better than you have been? Right. Read on.

Now, most of what I do is write, design, create, sell, email, meet, and talk on the phone, so I’m not exactly the world’s most organized guy, but –thanks to Kathy– most all of the organizational chores associated with running a business are taken care of by her capable hands and organized brain. She actually excels at it. (Thank heaven!)

So one important rule of thumb is that if organization skills escape you, or you don’t want to justify the time it takes to sort out, prioritize, plan, and execute tasks, find someone you can trust and rely on (almost always, by the way, a spouse, because no one else really shares your values) to do the scheduling, paperwork, computer tasks, etc.

And since you probably have two thumbs, another important rule is to give up one hour every Monday to meet with your organization person or team to review progress and problems, and get the ducks in a row. (Monday, because issues can be dealt with during the week; issues raised on Thursday or Friday never get done). 

I read somewhere that a famous sales guru I’ve always admired, made a dumb statement. He said It’s not time you need to manage; it’s your attitude. I understand the intent, but in reality, all entrepreneurs, by definition, have a positive attitude. Managing time is the challenge because we have only a limited amount of it available.

Not to belabor the point, but there are just so many seconds in a minute, so many minutes in an hour, so many hours in a day, so many days in a week, so many weeks in a month, so many months in a year . . . and just so many years in a lifetime, assuming you’re not from outer space just because you might act it! (Sorry, couldn’t resist.) 

There are at least 3 zillion magic formulas for managing your emails. If you limit phone call message returns from 11:30am until noon, and from 4:30pm until 5pm, you will be more productive. People do not want to talk too much when they’re thinking about lunch or heading home.

When you make to-do lists, date them and chunk them up into small parts of big tasks. Prioritize item urgency. Cross the done deeds off with a highlighter so you can look back to see what was accomplished. If you really must use other than pen and pad because you are laptop or handheld-addicted, it’s not great, but better than nothing.

In short, experiment, but do whatever works best for you. Whatever you do– don’t ignore or avoid focusing on the getting-ready-to-act parts of your business before you charge headlong into them. Not being organized is a common entrepreneurial ailment that can crush a venture before it ever gets off the ground. Ready? Set? Go!


# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

No responses yet

Sep 21 2011


It’s the middle name for



most entrepreneurs, but



is it the source of



real solutions?


Multi-tasking —as in walking post haste to the men’s or ladies room, chewing gum, texting your accountant while cell phone conferencing your lawyer and signing off on a major customer delivery form on a clipboard being held by your assistant . . . and all the time knowing that in just a matter of seconds, you’re going to need at least one hand free.

Yes, entrepreneurs live in the fast lane, and yes multi-tasking is a way of life for the small business owner. But does the end always justify the means? Surely you’ve heard more than once from a filled-with-wisdom grandparent type that “Haste Makes Waste!” and have no doubt proven the truth of that to yourself a few times, true?

But now you have passed all recollection of those life experiences into the deep, dark, dingy caverns of your mind and no longer carry the need to heed such warnings anywhere near your front burner, and in fact probably harbor them back in that little storage area that holds memories of a flunked course, a failed romance and poor toilet training when you were three.

Though –aha!– the more you try to do in a hurry, the more likely you are to screw something up. Why? Because it’s been scientifically proven many times over that the human brain (though many protest the thought with what they believe to be contradictory examples) cannot do more than one thing at a time, meaning in the exact same moment.


Sit in a chair.

  • Lift your feet off the ground. turn your ankles so your feet make small circles (any direction you like — one in one direction and the other in another, or both in the same direction; it doesn’t matter).

  • Next, get your hands moving in sync by turning your wrists.

  • When you start feeling like a well-oiled machine, try to reverse direction with your hands while maintaining the original direction your feet have been moving. Or switch and reverse foot direction from your hands.

The point is that multi-tasking may look impressive to others who are easily impressed, but don’t expect that any kind of steady diet of trying to do more than one thing at a time is going to produce some miraculous level of off-the-charts productivity to write home about.

It is not better to do half a job well instead of a whole job not well. Doing half a job well simply means the job is only half done. Period. Doing a whole job not well means that effort and determination were present, and that, presumably, something important was learned in the process. Uh, this is true at least for most successful entrepreneurs. The rest? Who knows?

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Sep 18 2011


You already know this, but


perhaps you’ve forgotten:


  You and your business are


here on Earth to make a


d  i  f  f  e  r  e  n  c  e  !


Does that mean you need to revamp your food business to offer only organic produce, fruits, meats and poultry? No. You may want to consider a direction like that for business reasons, but making a difference for others is not a pursuit that –unlike government bills and riders– has restrictions attached.

Making a difference with your business doesn’t mean you must suddenly be a better Boy Scout or Girl Scout. It does mean holding to a higher integrity, and offering goods and services that don’t inherently harm people. Cigarettes come to mind. Oh, and don’t rationalize with raves about all the tobacco industry jobs and good deeds.

That’s a big business/government style-defense. Drive responsibly, say the alcoholic beverage companies. We grow forests, say the paper mills and logging companies that strip mountainsides bare of trees. You can add your own examples here. Hypocrisy has become a mainstay of corporate marketing, PR, and government control.

You can’t make a difference on Earth

by being two-faced.

(Politicians take note.)


And —TICK-TOCK-TICK-TOCK-TICK-TOCK-TICK— time marches on, so the amount of time you have to improve the business and personal lives of those around you and those who come after you are perhaps a whole lot less than you might have imagined (or maybe never thought about!) when you rolled out of bed this morning.

Bottom line: The time to act is NOW!


Start thinking about your legacy as you’re reading this, and take just one step in the direction of putting those thoughts to work by the time you walk away from your keyboard. Carpe Momento!

Recommended guiding words:

The old hit song lyrics from Seals & Crofts —

We may never pass this way again.



“There’s no time like the present,” my father always said. “Time and tide wait for no man,” my mother always said. “DO IT” says Nike. Now, entrepreneurs seem to know this instinctively, but they also seem to limit their hurries to business deals instead of to their own internal missions. Those little voices that point to reality.

What speaks to your ears from inside your gut? It may be different than the words that come from your brain. Words from the brain can be easily over-thought, manipulative, too rational, too unemotional, too logical — the stuff that corporate and government analysis paralysis is made of — What comes from your gut has no limits.

So maybe your gut instinct to meet your down-deep-inside legacy goals isn’t finding a platform in your business pursuits? Then set up something separate to make it happen. A new division, revenue stream, referral channel, product or service line extension . . . something that addresses your true life purposes.

Running a successful business is problematical enough; why saddle yourself with yet another entity? Because if the business isn’t satisfying your inner needs to, for example, help needy people and organizations, a nonprofit charitable or educational family foundation might. What’s the worst possibility?

You start a foundation and can’t make the time to run it? Find someone who believes in your purpose to step in, and you simply provide the guiding light. You start a foundation and the goals or mission become obsolete? Redefine them. You’ve already re-invented yourself and your business at least ten times over. Well?

# # #

Hal@Businessworks.US   931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Jun 19 2011

Life In The Fastlane

Think you have


a busy business


 and lead a busy life?


Think about this quote


…and this 60-second bullet list!



Pretty scary stuff to be banging around your brain, eh? It’s no wonder you get yourself stressed out. Just think about the information overload comment and what’s happening in every passing 60 seconds worth of cyberspace. I mean,  any entrepreneur in her or his right mind could easily almost die or justify opting in to becoming an ostrich. 

But, no. Here you stand, taking it on the chin (and in the wallet)! You are in it, and you’re going to make it work for you because you are not a quitter, because you’ve got guts and gumption, because you believe in your ideas. What’s missing? Sometimes you teeter on the edge of not believing in your SELF. Sometimes you need a re-charge.

Well, step right up, business and professional practice owners and managers and operators and partners and investors! I know you think you’ve got a “killer” business, so I’ll tell ya what I’m gonna do: I’m going to make you an offer you can’t refuse. Are you ready?

Here’s the deal: You stop reading newspapers and news magazines and newsletters . . . stop watching and listening to news reports and programs . . . take more deep breaths than ever before . . . think more about your family than you normally do and say a few more prayers than you’re used to . . . for 21 days!

If you fail to make something of really major importance happen for you and/or your business in that amount of time –21 days, but you must follow the news abstinence path outlined– I will devote a full blog post to promoting your business interests for free plus provide you –also free– with a professional news release you can use.

I’ll even throw in step-by-step personalized professional guidance on how to make it work . . . Over $2500 worth of professional services for FREE if you fail to succeed with the approach outlined above. No strings attached. No gimmicks. I will not try to sell you on anything else, or on any extension of services.

This is a straight ahead offer.

If you are successful, you get –free– a full 45-minute customized and personalized telephone consultation on how to make more effective and more economical use of your planned and existing marketing efforts. No strings attached. No gimmicks. I will not try to sell you on anything else, or on any extension of services.

This is a straight ahead offer. 

Deadline: You have until July 29th to stake your claim. I will expect a dated, detailed report of the steps you take and the results you produced or failed to produce. You can contact me by email or phone message anytime, and I will respond promptly.

You have nothing to lose except news

(and that never changes anyhow).


# # #


Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

No responses yet

Jun 12 2011

YOU HAVE 86,400 SECONDS . . .

24 Hours from right now,


you will have used up


86,400 seconds of your life.


Will you have made them count?


How often do you micro-manage your SELF? From all I’ve been able to determine in studying truly successful people, is that they seem –universally– to do this on a fairly regular basis. They plan and deliver to themselves short periods of introspection.

A few minutes a day perhaps. Or maybe an hour or two over the weekend? Is it time to prime the pump and recharge the batteries?

“I take yoga,” one person tells me. “I run (walk, jog),” others proclaim. There are also, of course, the “workout freaks” whose lives revolve around the gym and the weights they lift.

The bottom line, though, is that –while all of these and many other methods are great for all-around good health– it takes that extra conscious attention to the unconscious to be fully productive and rise above the limits of physical accomplishment.

Don’t abandon yoga or running or lifting. Take them to the next step and make them work for you.

Creative and spiritual people excel at this.

Some part of them knows instinctively when and where and how to mentally and emotionally “drop back” into themselves for a How Goes It?” self-inventory and assessment.

It’s rarely as formal and compartmentalized as this suggests, but it nonetheless serves to rally your energy and your focus.


If you’re serious about wanting to take as full advantage as possible of every passing day’s worth of 86,400 seconds, you will not be offended by my never-ending suggestions to integrate more deep breathing into more of your life: Just click here for the free 60-second exercise that can change your life, and ignite your business.

Deep breathing gets more oxygen to your brain for better decision-making and it stimulates blood flow for more relaxed, not weaker, less stressed muscles. It works for every level of health and fitness. You will feel better!

The combination of effects rewards those who make deep breathing an ongoing practice, with substantially-increased self-control, self-confidence, and better health. It’s free. With little practice, it’s also “invisible.”

With improved self-control, self-confidence, and health, also comes a much-enhanced ability to respond instead of react to what would otherwise be stressful external circumstances and individuals.

If you don’t react, you can never over-react!


That single benefit is generally the “crowbar” that separates true leaders from lifelong followers. And if that’s not enough, be reminded that self-control and self-confidence come partnered with HIGH TRUST!

Who wants to follow someone who’s out of control emotionally, or for whom they have no or low trust?

So, making the most of your next 86,400 seconds will serve to point you in the direction of strengthened self-control and leadership. What more could you ask? Uh, odds are you’ve probably just used up 100-150 seconds reading this post. That leaves you with about 86,200 seconds in the next 24 hours. make the most of them!

And remember that pausing to enjoy, and to introspect, helps ensure that your next round will also be productive! Oh, and did I mention “HAPPY”? Well, if you’re feeling mentally, physically and emotionally healthier, and getting more accomplished . . .

# # #

Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. .

Make today a GREAT day for someone! 

No responses yet

Feb 16 2011

The Return of PACMAN

Bitten Off More Than


You Could Chew, Eh?



We all do it now and then, but some make a steady diet of taking on too many projects. The end result is never pleasant or rewarding, yet most of us fail to learn the first or second or third or . . . time around.

We tend to either be in situations where we have overwhelmed ourselves or chosen for others to overwhelm us, or somehow put ourselves into overwhelming situations.

Some might argue that they have fallen victim to overwhelming situations.

But you know what?

If we trace the root cause of any over-whelming situation, it will inevitably come back to a conscious or unconscious choice we’ve made somewhere down the road.


So what? Well, we can’t always avoid making bad choices or choices with bad outcomes –and sometimes we might even intentionally elect to put ourselves in the middle of bad choice/bad outcome circumstances– but when we can accept choices as the driving force, we increase the odds of survival and success.

How is that possible?

When we acknowledge and own up to our behavioral choices, we stop making excuses.

We stop sulking.

We stop blaming others, We stop kicking ourselves (because that, of course, is also a choice!).

We stop having tantrums. 

And these actions and awareness’s lead us closer to resolution.


Accepting responsibility for our actions, and for leading ourselves into high pressure situations helps us get on with life quicker than we are able to by wallowing in misery.

I once accepted an offer to write a commissioned memoir about a very prominent, admirable, and likable elderly person in failing health who had led what I thought was a fascinating life. The challenge was hearty. The compensation was fair. The 3-month project turned into 14 months and the degree of engagement multiplied exponentially with each new life path discovery.

For me, research time exceeded writing time by many moons. The project commandeered time away from management and marketing consulting clients, community programs I was developing, and family engagements and contact with friends. Stress arrived at my doorstep dressed in many costumes. But I did it to myself.

 Realizing that I had set myself up for the time crunch didn’t untangle the commitments, but it helped me deal with them more realistically, and all the while (I think!) keep my sanity . 

A friend of mine has a growing family with young children and aging parents. He owns and operates four different, rapidly growing businesses — each with over a hundred employees, sits on three charitable boards of trustees, travels extensively and regularly participates in a variety of favorite outdoor activities. He admits he’s bitten off more than he can chew.

But instead of blaming others or banging his head against a wall, he has engaged his family’s help in consolidating the businesses and finding replacements for the trustee seats he holds from among his employee ranks. He now brings parents and children and spouse along individually and as available on his business trips. They now join him with his outdoor pursuits  . . . and he joins them with theirs! 

The transition is taking time, but PACMAN has stopped eating away at his life. He has turned the corner and found renewed energy. 

You can too! It truly is a matter of choice.


Need a little fresh “Overwhelm-Deactivation” guidance?

Call or email me.     

# # #

FREE Blog Subscription Posts RSS Feed

302.933.0116     Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

One response so far

Feb 10 2011


Juggling Seagulls?

I know, you’re an entrepreneur of some sort, and you haven’t any time for time management. But, guess what? If you haven’t any, who will?

  • Draw a bulls-eye with two fat rings around

    it and label the center circle space:


  • Next, label the innermost ring space:


  • Then label the outer ring space:



  • Copy each heading onto a separate column on a separate piece of paper. Then list the most appropriate items (names of people, places, things, activities) in each category. Allow yourself one minute per list. 

Put the list down and walk away. Get some water or a cookie or just stare out the window. (This is like a little ginger between sushi pieces.) Then return to your target and lists.

The amount of “blur” between your bulls-eye and your next two rings will indicate how “fast lane” your life is right now. I say “right now” because this is a here-and-now, present-moment exercise: what goes in each part of the target can change by next week, tomorrow, tonight, or within the next seven seconds!

(In fact, when life gets too hectic, it’s a quick useful device for daily assessment, for helping you sort out and stay focused on priorities.)


Whatever blur does occur (in other words, whatever the lack of definition there is that exists between the three areas) should give you a good heads up on how efficiently or inefficiently you are using your time, as well as the extent of your allegiances to each entity that is taking time and attention from your life.

Once you’ve done this little diagnostic study on yourself, and have a good overview of your current activities and involvements, you need to decide if these pieces are where you want them to be.

Are you spending too much time with your business and not enough with your family, for example?

Or, are you so caught up in someone else’s problem that you haven’t made time to solve your own?


I once found myself so sucked into a Chamber of Commerce project to boost town retail traffic, that I ended up working nights and weekends just to catch up with my own business (which was not retail, and stood to gain nothing from the initiative).

The crunch infiltrated my time commitments to my family. The small disruptions that surfaced were clearly the tip of cataclysmic explosion. I extracted myself from the C of C mission and discovered — lo and behold! — the retailers I was knocking myself out to promote didn’t care enough to pick up the ball for themselves.

This is NOT to suggest that voluntary community work is not worthwhile. It most certainly is. But I highly recommend such engagements be clearly defined, clearly justified, and clearly scheduled.


Plus –realistically —where choice is involved (vs., i.e., an emergency), no one should ever commit to helping others who is not herself coming from a position of strength to begin with. A sick teacher is an ineffective teacher. A cash-poor business cannot donate to charities. A business owner who’s preoccupied with family survival issues or debt collection issues cannot be an effective sales leader.

Draw your target again tomorrow. See if anything changes. Can you make something change? Well, of course. Behavior is, after all, a choice. Maybe if you choose to stop juggling one fewer seagull, it will fly away! 

  # # #


“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

One response so far

Aug 08 2010




and Tire-Kickers


Do Not Make For Productivity 


FAR beyond the vast sea of incompetency that floats the government boat, and WAY past the time-wasting frivolity of corporate giant muckity-mucks, America’s 30 million small business owners–together with countless millions of managers and sales professionals–live with the day-to-day reality that TIME is money!


Time (yes, it’s worth repeating) is money!

Why the big lead-in? Because time is not money for the politicians who pretend to be running the business of managing the country (unless it’s electiontime!). And because big business CEOs, CFOs, CITs, CMOs, COOs, and all the other Cs out there are preoccupied with how to justify their 9-5 existences, instead of how to make the most of all available time — including nights and weekends! 

Now that that’s settled, lets’ move to those who invest themselves in wasting other people’s time. Retailers are used to them and happily accommodate them because the tire-kickers and window-shoppers will almost certainly return some time to make an actual purchase if their non-purchase trip is a rewarding enough, pleasant experience.

BUT B to B services can die long, slow, painful deaths by dealing for too prolonged a time with this mentality.

In other words, customer service begins at the front door of a retail business and it really doesn’t matter if the individual coming in, is there to ask for driving directions or is going to be walking out  with a $1,000 purchase. “Kill ’em with kindness and bend-over-backwards service” is the rule.

When you’re selling services to other businesses, however, customer service begins AFTER the sale is made, so the qualifying-of-the-prospect need is to be courteous and expedient. Prospects need to be qualified and then dealt with accordingly. To let someone who sends an email inquiry or who calls in a telephone request for a customized proposal (a particularly common occurrence in consulting) — especially when fees and rates are asked for — jerk you around for an hour or two is a bit masochistic on your part.

People who pull this stunt are usually looking for free . . . free ideas, free outlines, free plans, free approaches, free advice, free services. Many of them will call half a dozen sources and combine responses to set a budget for themselves and use the input for criteria in setting the stage for another competitor to do the job. 


Giving away what you make a living 

 at does not make for productivity

under any circumstances . . . .

except perhaps for charity

— when it’s affordable.


The solution is to quickly qualify prospects to determine the seriousness of their intents by promptly informing them that you will be happy to do as requested the minute you can get an advance of $500 or $1000 to cover your costs, and that that amount will be credited against any work you end up doing for them.  

Your job is to make sure the “inquiring minds that want to know” are serious and committed to doing what they claim to be interested in doing, and that they’re willing to pay for your time to help them figure out how to get started. Without this, you’ll end up with enough ankle bites to drop an elephant (which, in case you never noticed, have really fat ankles!)

And it’s hard for business owners and managers

  and sales pros with bitten ankles to run full speed.


 # # #

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and Our Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

One response so far

Next »


Tag Cloud