Archive for January, 2009

Jan 11 2009

REFRESH YOUR BUSINESS? GO PLAY!

“Panic At The Disco” ROCKS!

                                  

(ROFLMBO)

                                                                            

Well, I can tell you from two days of firsthand, frontline experience, that there’s very little in the world that can compare with what’s left of your brain after it’s been overhauled by a thirteen year-old girl.

You know those anti-drug commercials showing fried eggs with some line like, “This is your brain on drugs!”?  Well, a thirteen year-old girl (my spectacularly brilliant and charming granddaughter, to be specific) has the ability to fry your eggs and make you think you’re eating watermelon!

Grandma Kathy and I got indoctrinated to Fallout Boy, Panic at the Disco, and All Time Low among other top new recording sensations. 

(And yes, we do understand that Lady Gaga has “a message”!)

Of course we had our cell phone ringtones programmed to remind us of our our own, out-of-touch, oldtime favorites. 

                                                             

And, no, it didn’t stop there.  Our granddaughter also connected my ipod to a new docking station Christmas present from her parents.  and promised to help me set up a podcast.  (“A piece of cake, Grandpa!”)  Double-cool! 

It might be awhile before I run out to buy any Panic at the Disco tunes to play, but I certainly enjoyed hearing The Eagles; Joni Mitchell; and Crosby, Stills, Nash, and Young sounding –if such a thing is possible– better than the original recordings!

Like having a bee in your bonnet, this child (and I do use that term advisedly) keeps a schedule that would embarrass the workplace pace of any CEO.  Oh, right, and the economy is not, like, worth worrying about anymore than whether the awesome sparrows will, like, indeed return this year to Capistrano.

Here’s the point, Dear Bosses of Businesses: It’s an extraordinarily healthy experience for your enterprise –stodgy corporate or edgy entrepreneurial makes no difference– to shake up your awareness levels and get your tired boring self off the treadmill for a day.  Take the chance you can get your mind fast-forward catapulted into reality.

When you gain a fresh perspective,

your business gains fresh customers!

                                                                               

When you can look at things differently, you are prompting others to do the same.  Internal AND external customers will evaluate and re-evaluate your offerings with increased receptivity.

Now I know you can get some of the same values by getting down on the floor and playing with a baby or a puppy, but you’ll never learn about the hot new music groups or how “txt msgs” literally dominate the communication existences of those between the ages of 10 and 25! 

     Have you any idea, for example what some of these texting acronyms mean?  (Ask any 13 year-old!):

KWIM~~~~SHID~~~~YYSSW~~~~ROFLMBO~~~~?

Ah, just one other point of significant consequence, BTW: neither the baby nor the puppy can get you dynamically ring-toned! 

But don’t get me wrong.  Babies and puppies are good.  And they are better than nothing.  Playing with either and/or both will definitely divert your brain from your daily routines enough to force you to step up to your phone, desk, computer, meeting. or work site with some degree of renewed vigor –at least until the diaper needs changing or the puppy needs to be out the door.

So ANYthing you experience that’ s different 

can produce some ripples,

maybe even a tide change!

But if you’re going for some big-time rattle-your-business-cage kind of stuff, put aside (not literally of course) the baby and puppy in favor of a thirteen year-old girl, an experience that can help you create new ideas for exciting change.  The resultant energy can help you realign your attitude and reconstitute your commitment to move your business forward.

If you’re not already getting a daily dosage, spend a day with your kids or grandkids or a baby or puppy, and open your mind enough to allow them to step (or crawl, or jump!) inside! 

Then see how that experience changes the ways you think about what you’re doing every day to create and build sales, to attract and keep customers, to cultivate best employees and top suppliers.  If your life is all about getting ongoing adrenalin shots from kids already, look deep inside your business with their eyes! 

Go ahead.  What have you got to lose?  A stuck-in-the-mud reputation?  Another stress-filled day?  Opportunities to do more of the same thing you’ve been doing for weeks?  Months?  Years?  Go enjoy yourself!  Give yourself permission to play for a day!  (Or to see what you’ve been overlooking!)  

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone

 

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Jan 10 2009

Entrepreneur, Sweet Entrepreneur, How Does Your Garden Grow?

Owner/Operator/Entrepreneur:

                                                                          

     When did you last think of your business as something abstract?  Let’s try it.  We’re just pretending here for a minute to see what we can learn so let’s –POOF!– make believe your business is a plant.  I know, you’re ready to call for the old white jacket.  But wait! 

     We (you) may shed some exciting new light on your business (maybe even on your SELF) when you might have come to think there is no light left to shed.  But let me urge you forward.  No one’s watching you, right?  Just go with the flow here a minute and see what jumps out at you?

     So, your business — how’s it growin’? 

     Did you grow it from seed?  Buy it as a seedling and nurture it?  Steal it from a neighbor’s yard and transplant it in your’s?  Take it from the woods nearby when nobody was looking?  Salvage it from someone else’s mistreatment?

     Does it get enough sun and water?  Are you constantly removing dead leaves?  Do you fertilize it?  Regularly?  When’s the last time you added topsoil?  Are there too many gardeners hanging around?

     Are the roots exposed?  Is it bearing fruit?  Does it have bugs?  Is it costing too much to maintain?  Have you pruned it lately?  Is the climate it’s in conducive to growth? 

     Are there creatures living in the branches?  Empty nests?  Too much insecticide?  Not enough?  Woodpecker problems? Is this a tree we’re talking about or a shrub?  How big?  How old?  How sturdy or frail?  Mulched?

     This shrub/tree/business of yours . . . is it . . . do you think of it or treat it like your child?  Your foster child?  Your adopted child?  Your surrogate child?  Your parent?  A brother or sister?  A long-lost cousin?  A ball and chain?

     Let’s examine this just one more step that will truly reveal the depths of your thinking and relationship with your business. 

     Ready?  Here’s what you need:  A piece of paper (any size) and a pen (a pencil or marker is fine).  Oh, right, and some self-honesty, okay? (You won’t need to turn this in to anyone but yourself to evaluate).

     Okay, respond to the following . . . If you could represent your business as a circle and yourself in relationship to your business also as a circle, how would you draw the two circles on that piece of paper you have in front of you? 

     Would they touch?  Overlap?  Be concentric?  Fit one inside the other?  By how much?  Be the same size?  Would the two circles be the same color?  Different thicknesses?  Dotted or solid lines?  Don’t you love all these questions?  [Diod you draw the circles yet?  What are you waiting for?  Go ahead; I’ll wait.  Good.) 

     Hey, nobody said entrepreneuring would be easy.  But, you know what?  It can be a whole lot easier than you’ve perhaps thought, simply by having a better handle on what your deep-down-insides truly feel about what your relationship with your business actually is. 

     Try it.  You’ll learn something new about yourself AND your business.  Maybe it’s time for the rake and plastic bag, or the prining shears. . . or the chainsaw!  Every little insight is insight!           halalpiar    

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Jan 09 2009

Time To Find A Need And Fill It?

BEAT THE BUSHES (NAW,

                                           

NOT GEORGE AND JEB)!

                                                            

     If this economy is strangling your wallet, step back and take an honest look at what you’re doing to make a living.  A major dinnerware store closed this week.  Duh!  The most expensive special events photography business in the poorest town around just folded.  You gotta be kidding; there must not be many special events!  The local tuxedo store is on its last legs.  REEEAlly?  (When was your last tuxedo?)    

Well, there’s always the cliche path: If the bullet you’re biting is starting to hurt your teeth, it may be time for you to climb down off your high horse (yeah, the one on drugs!), beat the bushes (Naw, not George and Jeb!), and think about pounding the pavement (Ouch! The vibrations!))))) for some new way (with apologies to Porky Pig) to bring home the bacon!

     Serious that the time may have come when it would be smart to take a hard look at whether what you’re doing right now can survive tough (or tougher) times. 

     If you’ve just, for example, finished years of writing your first book that you expect should bring you millions (or even thousands!) and you’re thinking about giving up the day job to find a literary agent to help you sell it to a big-time publishing house (Shazam!  That sounds so easy, doesn’t it?), I hate to be the one to tell you to stay with the crummy day job, but the agent/publisher pursuit could take years also… stay with the crummy day job!     

     If you’re selling the latest in fashionable men’s dress clothes, pay attention to the dwindling supply of fashionably-dressed men.  You might as well be selling CB radios and 8-track cassette players (whatever those are). 

     Consider moving your career path (or business direction if you run your own business), toward a market or industry that is more recession-proof. 

     Now I realize that not all of you will want to leap into the air shouting, “Aha! That’s the suggestion I’ve needed.  Now I can go apply for a job with the funeral home; THEY’LL never run out of customers!”

     No-sir-ee-bob!  This is definitely true.

     But, aaah, I DO know that there are a few folks out there clinging to their liferafts and the seas are getting more turbulent.  It may mean having to adjust your marketing messages to fit a better, more productive, more stabilized niche.  Or it may mean having to scramble and take a second crummy job as a quick-fix solution.  

     Sometimes, it may be simply a matter of switching gears, like the old lemon/lemonade advice.  Or maybe somebody else in the household needs to start tossing a few bucks in the kitty!  Whatever you need to do, do it!  Don’t stand around thinking and talking about it for weeks on end.  Those few weeks of opportunity losses could be enough to sink the liferaft. 

     Oh, and just in case you are that writer I alluded to, you might have to give up your great American novel dreams for now and do some other kind of work, but guess what?  You’ll be gathering experience for your next book!  

     It may not, when all is said and done, actually be the exact right time to find a need and fill it as the headline suggests, but it certainly is time to consider the alternatives.          halalpiar

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Jan 08 2009

REASSURANCE sells, builds customer loyalty

Yes, you’ll live. Take two aspirin,

                                                 

and call me in the morning!

                                                    

     I read a study that said something like 94% of all doctor and hospital visits, even to emergency rooms, are for (drumroll): reassurance! 

     The extent to which we all need to have our backs, shoulders and tops of our hands and heads patted while being told that we will live after all, and that everything will be okay, seems highly improbable in the face of what the exaggerated tv news coverage and drama series portrayals would have us believe.

     I mean who among us hasn’t cringed at the thought of being thumped onto stainless steel and wheeled like so much beef through the butcher’s back door, into the chaos and hysteria of ER, or Grey’s Anatomy, or House, or Chicago Hope (reruns), or General Hospital, thinking we’re at death’s door but still not be a priority case because others (jumpers, stab and gunshot wounds, drug overdose and heart attacks) are dying quicker? Aaargh!

     Anyway, these thoughts surfaced today in a “BURRIS UNIVERSITY” customer service training session I ran for 25 management team members of BURRIS LOGISTICS http://BurrisLogistics.com on the Delaware Technical & Community College www.dtcc.edu campus in Georgetown, DE. 

     Participants who volunteered feedback comments in the training room, and many who approached me during and after were particularly vocal about the reassurance values of the material and methodologies covered (including stress management, behavioral focus and choices, written communications and listening skills, and the pursuit of increased self-awareness as keys to dealing better with others). 

     Based on this writer’s firsthand experience facilitating over 500 management training programs, the participation and energy levels of this particular cross-section-of-management group from 15 different Connecticut-to-Florida BURRIS locations, was exceptional.

     And it was a genuine pleasure to be the designated deliveryman of reassurance. 

     Reassurance increases self-confidence. Increased self-confidence boosts feelings of self-esteem. The combination serves to eliminate or minimize feelings of self-doubt, inadequacy and skepticism that hold us back from making progress . . . even hard-charging entrepreneurs need reassurance. Reassurance triggers sales and builds customer loyalty.

     Don’t you as a parent evoke the same confident behaviors and obvious feelings of self-worth from a small child when you pat him or her on the head for “a job well done”? Doesn’t this patting business work wonders on the family dog? Don’t you like it when a spouse or partner or boss or customer pats YOU on the back, even if it’s just a verbal pat? And don’t you perform better?

     Reassurance works wonders. Try some today. See how many backpats you can give out in one week! A dozen? More? I’m sure you’ve got what it takes to be that generous with your (deserving of course) compliments!    halalpiar  

Special thanks for inspiring tonight’s post to Kirk Hoover, Atlanta, GA, Vice President of Business Development, and Wendy Singer-Lowry, Philadelphia, PA, Director of Purchasing for BURRIS LOGISTICS

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Jan 07 2009

CYBERGEDDON?

Have we boxed ourselves

                                          

into an Internet corner?

                                            

News stories posted yesterday and today recount the equivalent of a meteorologist “Storm Watch” from an FBI Assistant Director who has issued warning statements that there is strong reason to believe the United States may be moving closer to the next 9/11, in the form of a massive terrorist attack on government, business and personal computer systems.  

     Alarmist tendancies aside (and doubtless, we all cringe at the thought), it is probably needless to say that the impact of such an event could be total devastation, and horribly crippling at the least, to life as we know it.  Or would it? 

     Would a “Cybergeddon” destroy our nation?  Hardly.  If anything, such an event would instead steel our commitment to root out and punish these evil impersonators of human beings.

     Surely, Americans are–and have always been–first and foremost, fighters and survivors.  It is in our blood to serve as defenders of freedom, and protectors of the free world. 

     This will not change no matter how sick and ruthless our nation’s enemies become.  This will not change no matter what President and Congress are captaining our ship.  This will not change no matter what loss of power nor amount of suffering borne.

     We need look no further than the freedom we enjoy from the vigilence of our brave young men and women of our armed forces to know the spirit of our country and all of what’s right about our citizens. 

     If indeed an attempt at Cybergeddon is imminent, so is the resistence of Americans everywhere, so is the spunk and gumption and resilience and resolve that runs through our veins, so is our faith in God and country and in friends and neighbors, faith that will –in the end as in the past– win out.

     We are a people of determination as fierce as our compassion. 

     Our ingenuity is as pervasive as our vast entrepreneurial resources.  

     Let those who would seek to undermine and murder and be mindless, also be served the same fair warning that was once before unfurled as the rally cry for The American Revolution:

Don’t Tread On Me!            

halalpiar

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Check out and contribute to the daily growing 7-Word Story started 119 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

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Jan 06 2009

THE HARD TRUTH ABOUT CHOOSING HOW TO BE BETTER AT SALES

WHAT MAKES YOU TICK?

 

     Do you know how, when, where, and why you choose to feel angry?  

     Are you aware of some of the things you choose to do to distance yourself from others when you feel threatened or bored or anxious or intimidated? 

     Do you know the difference between your thoughts and your feelings?  Can you separate fact from opinion?  Are you choosing to not like these questions?  Good!  You’re on your way to being a better salesperson.

     Every day, in every way, we sell ourselves to others: to friends, family, neighbors, classmates, bosses, associates, co-workers, existing and prospective customers/patients/clients, to entire communities. 

     We sell ourselves to make a living, to make love, to make enemies, to make opportunities.  

     Sometimes we’re successful and sometimes not.  We can increase the number and frequency of successful sales simply by choosing to dig into and explore more of our insides. 

     The more we choose to learn about what motivates us, what we choose to feel aggrevated about, what we choose to stimulate us, antagonize us, energize us . . . what makes us tick . . . the more we strengthen our abilities to be effective in dealing with (and selling) others.

     There are many steps in the sales process.  Some of these include: 

  • Sizing up the prospect (this is a difficult task if you cannot first size up your SELF!)
  • Being able to listen (not “hear” – listen) 80% of the time and speak 20% of the time (a challenge for those who like to talk and don’t know enough about themselves to know how to turn off the chatter)
  • Understanding and appreciating the customer/prospect’s circumstances (which requires a major dose of empathy – being able to put yourself in another person’s shoes – a quality rarely found in salespeople who haven’t been willing to choose to step or even look outside their own shoes!)
  • Overcoming objections (something that only comes naturally to those who have learned enough about themselves to rise above their own feelings of inadequacy and chosen to put aside excuses)
  • Closing the sale (the final critical step that makes all others inconsequential if it’s not achieved and which is more likely to be the case when a salesperson is thinking about anything besides trying to help the customer or prospect in front of her or him to make a good buying decision that will truly satisfy a need or want, and that is honest and makes sense for that person. 

     Only salespeople who possess a helping professions mindset and attitude that they’ve learned or instinctively nurtured for themselves will succeed consistently at closing sales because they are not thinking about closing sales as much as thinking about helping someone make a right decision.

     None of the sales process steps above (or any of the dozens of others) can be readily implemented by an individual who has not fully explored the inner recesses of his or her mind, and the emotional triggers to feelings that come from different responses. 

     Consistent success in sales does not come to those who fail to fully appreciate their own unique qualities, strengths and weaknesses.  

     Take advantage of every opportunity to learn more about your SELF and what goes on inside you.  Treat your mind and emotions as uncharted territory and be an explorer.  Remember how much of life you choose for yourself, and that once you’ve learned a road, it’s easier traveling on your next journey.

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Jan 05 2009

DOES YOUR TITLE FIT YOUR BOOTS?

When did the plumber

                                        

and the weatherman 

                                          

get their operations? 

                                     

     Am I living on another planet, or what?  When did the plumber become a mechanical contractor?  When did the weatherman become a meteorologist?  (Don’t get me wrong.  Meteors are interesting phenomena, but I only care about temperatures, rain and snow.  For meteors, I have the Science Channel.) 

     Oh, and please, when did an “operation” become softened to a procedure?  (Probably when numerous hospitals became medical centers, chiropractors became sports physicians, and cardiothoracic surgeons became heart specialists).  Ah, yes, and of course 99% of procedures are also routine procedures! 

     Speech therapists, who specialize in helping people speak and swallow better, no longer want to be called speech therapists; now they’re speech pathologists.  (Don’t pathologists specialize in dead people?)  

     Many salesmen and saleswomen who became “salespeople” during the sexual revolution are now (more PC) sales associates.  Like the trouble with mailmen and female mailmen finally settling into a state of  androgenous mush to become universally known as postal workers.  Oh, and have you noticed how few companies have employees anymore?  How about Members as in “going to work at the clubhouse.” 

     When I was in school, we had a janitor to clean the building.  Then the janitor became a custodian which no doubt upset many legal custodians (and, correspondingly, numerous lawyers and attorneys and attorneys at law — all of whom, in my judgement, deserve to experience upsets!).  Ah, but take heart, now the old guy is called a maintenance facilitator, leaving little doubt as to custodianship! 

     I hope we don’t all begin confusing the MVB with the DVM and start getting our cars in for flea and tick treatments, and tail light inspections for our dogs!  By the way, in this age of specialization, a canine ophthalmologist?  This is for those near-sighted pitbulls? 

     So what does all this mean? 

     For small businesses (especially startups) and big business HR departments and others who make these decisions: Don’t parade yourself around on stationery and business cards and websites as “CEO” when you’re a one or two-person firm, or as a large company “Director” of something that no one else is involved with (So how can you be directing?). 

     That kind of inflated title stuff worked in olden times, before every bank in town had 14,000 vice presidents, but not today. 

     “Founder,” by the way, is equally unimportant unless you started Dreamworks or Microsoft or Google.  If it’s that important to your ego, put it on a sticky note on your bathroom mirror to remind yourself of your genius talents.

     Bottom line:  Call yourself what you are!  Say what you do!  Stay away from fancy and misleading language.  Make-believe titles, overblown and over-inflated job descriptions do disservice to your organization, regardless of whether you’re a Mom & Pop operation or a Fortune 500 mega-corporation.  

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FOR ONE-MAN-BANDS AND MULTI-NATIONAL CORPORATIONS AS WELL, ONGOING SALES SUCCESS IN TODAY’S BUSINESS WORLD IS ALL ABOUT BUILDING AND CULTIVATING “HIGH TRUST” LEVELS. 

THIS IS ACCOMPLISHED BY CONSISTENTLY  DEMONSTRATING STRAIGHTFORWARDNESS, A COMMITMENT TO AUTHENTICITY AND SOCIAL CONCIOUSNESS LEADERSHIP . . . AND –REGARDLESS OF INDUSTRY– TO BEING FULLTIME DEDICATED TO THE PROTECTION AND PRESERVATION OF ENVIRONMENTAL WELL-BEING.

 ATTITUDE IS THE CORNERSTONE.

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Jan 04 2009

SOME CUSTOMERS STILL DO USE THE TELEPHONE, YOU KNOW.

What do sucking, nose-picking,

                                               

mumbling, passing wind, 

                                                          

yawning and crunching

                             

all have in common?

                                   

     At least one answer: LOST TELEPHONE SALES! 

     Most of us wouldn’t dream of building any of these behaviors into a personal sales presentation, yet there are employees out there in every conceivable type of business –from service stations and doctor offices, to taxidermists and lawyers (hmmmm, some interesting pair-ups there)– who have become such TXT MSG zombies they simply can’t imagine anyone would notice distracting sounds in mid-message.

     Oh, sure, I love it when someone cracks her chewing gum or chomps his ice cubes while I’m trying to get directions or schedule a meeting.  It’s enough to make me switch ears and start to write left-handed! 

     Even in a closed office with the door locked and the blinds drawn (Gee, really sounds like a place for alert people!), there’s no hiding behind (or under) the phone!  Think about it.  Can you tell when someone on the other end of your telephone call is smiling?  Angry?  Stressed out?  Preoccupied?  Tuned in?  Of course you can. 

     So what’s all this about, Hal?  I run my business (or department) and I don’t have problems like this!  I always listen carefully, take notes, speak clearly, act pleasant –even cheerful, and I make sure to speak slowly and repeat information or ask the other person to, to check for accuracy. 

     Besides which, I also speak directly into the phone; I sit up straight; I gesture to would-be interrupters to have a seat or come back later.  I always ask to be excused if my dog barks next to my shoulder, or if my neighbor jackhammers through the office wall while critical details are being discussed. 

     I never eat or drink while I’m talking (an extraordinarily difficult thing to do by the way), and I always summarize the main points covered at the end of a lengthy discussion.

     Good for you, Mr. Perfecto, but when was the last time you made some “mystery shopper” calls to your own business to see how others handle your phone? 

     Is this a big deal?  You bet! 

Every person who calls your place of business forms an impression/image of what your business is all about in the first tens seconds of the first phone call! 

     And since there are no second first impressions, it would seem to make good sense to make unannounced, periodic calls into your business (or have a friend do it if you feel too stupid putting a handkerchief –remember those?– over the mouthpiece to disguise your voice). 

     If you hear any of the repulsive sounds in the headline above, or the call is answered while the other person is in mid-sentence talking to someone else, or says “Thank you for calling The Bonebreak Clinic; can you hold?” and then puts you on hold before you can answer (or as you are in the process of inhaling before answering), or sounds like “AnkyooferawlinduhOwnrakelynnic,” you might have a problem. 

     You may want to bring in a telephone trainer . . . or a new receptionist. 

     At any rate, don’t underestimate the importance of how EVERY call is answered. 

     An existing customer seeks reassurance and reinforcement with each call. 

     A prospective customer actually equates the business with the voice that answers. 

     Does the voice answering your phone project the image you want your business to have?  Does it portray trust and confidence and a cheerful, respectful, responsive and accommodating attitude?  Is that asking too much?  How important are your sales to you?         

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Jan 03 2009

CUSTOMER SERVICE ENDS WHERE IT STARTS AND STARTS WHERE IT ENDS

When is the customer wrong?

 

You want the real answer, or the make-believe one?

The make-believe answer is that the customer is wrong when he or she acts, thinks, or behaves wrong — is rude, insulting, crass, mean-spirited, slovenly, repulsive smelling, too-tattooed or overly-pierced, loud, arrogant, drooling, dribbling, fist-waving, table or countertop pounding, or threatening to throw shoes.

And you can run around self-righteously bitching at the elevator operator, maintenance person, or your Mother, pretending that the obnoxious ignoramus is a descendent of some dumb and dumber Neanderthal gene pool.

You can do this until you’re blue in the face or get yourself fired or drunk or sick, or take up smoking again . . . none of which, I can assure you, will help your cause.

On top of all that, it doesn’t even matter that the nasty customer spit on your shoe, called you an illegally-birthed person, smelled of garlic or not bathing, sic’d his or her dog on your ankles, or paid her or his bill with seven thousand rolls of pennies.

Your indignation will come quietly to an end when (if) you next stumble onto a “right” customer.

Aaaah, but Mr. or Ms. Neanderthal will not recover so quickly.

In fact, studies prove that she or he will tell at least ten other people about the bad experience and each of those individuals will tell at least ten others.

At least one person I’ve heard of makes a point of sending out email blasts to 250 contacts offering the condemning details of why she will never again deal with a disrespectful business.  Let’s see, that’s 2,500 bad vibes . . .

So, your one momentary (perhaps only fraction of a second) slip of a snotty comment or a copped attitude or a demeaning or disrespectful action –even as seemingly innocent as a wink or blink at the wrong time, or an inappropriate giggle/gumchew/ noseblow if you’re on the phone!– will snowball into a major bad news broadcast to at least 100 other people, many (maybe all) of whom could have been prospective customers. 

Can you really afford to lose that many opportunities?

     So here’s the REAL answer:  NEVER!

     Let me say this another way:  The customer is ALWAYS right!  And except for physical violence, there are NO exceptions.  Why?  Your job is to provide the product or service being purchased regardless of whether you like the purchaser or not, regardless of what the purchaser says or the way the purchaser says it!

If you don’t like that, choose to change the way you think about it.

  It’s called “take it on the chin!”  The payback is that the reputation you’ll gain by being kinder than necessary will come back to haunt you, with more sales!

     Remember that everyone you meet (customers included) is fighting some kind of battle.  Giving the benefit of doubt breeds sales and customer loyalty!  

# # #

Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

 

 

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Jan 02 2009

ENHANCING YOUR LIFE WITH THOUGHTS OF YOUR DEATH

You’ve only one year to live.

                                                                         

What do you do with yourself?

                                          

Your business?

                                                                   

     Far-fetched?  Hopefully, yes.  But possibly, no.  It’s often been said that all of life is simply preparation for death, and that all we ever do from the moment of birth, is begin to die.  That’s admittedly some pretty heady philosophical stuff that many of us shy away from thinking about. 

     But is it worth considering? 

     Of course (unless, that is, you have little or no regard for yourself, your business, your family and friends, in which case –assuming you are reading this– you are probably a hermit in a cave with a laptop, and it’s probably time for you to rub some sticks together and begin thinking about what’s for dinner!) 

     Okay, back to serious for a minute, what are the first three things you think of in answer to each of the two headline (in dark red) questions above?  What do you think about your answers?

     What about if those questions followed a revised headline statement that said: You’ve only 6 months to live . . . ? 

     Would your answers change?  How?  How much?  And what if the headline statement only gave you one day

     This exercise can be very useful in the thinking process of establishing both life and business priorities (as well as delegating, and decision making) because whatever your responses may be, they serve to push the envelope.  It’s hard to imagine choosing to spend time doing tasks of avoidance, and harder still to imagine assigning lesser values to the tasks that are most important. 

     By forcing your focus on this for a minute or two, you can almost always prompt yourself to assess and evaluate situations and options (especially stressful ones) more realistically.  You will certainly make yourself more productive (the way you are the day before you leave for vacation?) more often. 

     Yes, yes, I know, you might rather join the hermit hunting down some berries and a squirrel to BBQ.  (I’ve heard the furs can actually be quite warm, assuming you’ve managed to save them from a few dozen meals’ worth, and sew them together. Okay, Gorilla Glue.)

     So, give it a chance (not the squirrel fur!).  For a grand total of about 2 minutes of applying your mind to such a “what if” circumstance, you stand to gain a finely-tuned and highly accurate appraisal of what’s important and what’s not, and what should be tackled in what order.  It sure beats dusting file tops, alphabetizing your DVD’s, and counting out-of-state license plates in a parking lot!

     “Bah!  Dis exercise is nuttin’ so revealin’,” you might exclaim. 

     Okay, so take it one more step.  You with me?  Get a piece of paper out (I know, you don’t own any paper; well, borrow a piece!) and write out your own obituary notice.  Ah, now there’s a challenge.  Notice what you mention first and second and third (and last) about your life.  Pay attention to what you have to say about youTHAT’s what’s important!                halalpiar  

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Check out and contribute to the daily growing 7-Word Story started 114 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

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