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When is the customer wrong?


You want the real answer, or the make-believe one?

The make-believe answer is that the customer is wrong when he or she acts, thinks, or behaves wrong — is rude, insulting, crass, mean-spirited, slovenly, repulsive smelling, too-tattooed or overly-pierced, loud, arrogant, drooling, dribbling, fist-waving, table or countertop pounding, or threatening to throw shoes.

And you can run around self-righteously bitching at the elevator operator, maintenance person, or your Mother, pretending that the obnoxious ignoramus is a descendent of some dumb and dumber Neanderthal gene pool.

You can do this until you’re blue in the face or get yourself fired or drunk or sick, or take up smoking again . . . none of which, I can assure you, will help your cause.

On top of all that, it doesn’t even matter that the nasty customer spit on your shoe, called you an illegally-birthed person, smelled of garlic or not bathing, sic’d his or her dog on your ankles, or paid her or his bill with seven thousand rolls of pennies.

Your indignation will come quietly to an end when (if) you next stumble onto a “right” customer.

Aaaah, but Mr. or Ms. Neanderthal will not recover so quickly.

In fact, studies prove that she or he will tell at least ten other people about the bad experience and each of those individuals will tell at least ten others.

At least one person I’ve heard of makes a point of sending out email blasts to 250 contacts offering the condemning details of why she will never again deal with a disrespectful business.  Let’s see, that’s 2,500 bad vibes . . .

So, your one momentary (perhaps only fraction of a second) slip of a snotty comment or a copped attitude or a demeaning or disrespectful action –even as seemingly innocent as a wink or blink at the wrong time, or an inappropriate giggle/gumchew/ noseblow if you’re on the phone!– will snowball into a major bad news broadcast to at least 100 other people, many (maybe all) of whom could have been prospective customers. 

Can you really afford to lose that many opportunities?

     So here’s the REAL answer:  NEVER!

     Let me say this another way:  The customer is ALWAYS right!  And except for physical violence, there are NO exceptions.  Why?  Your job is to provide the product or service being purchased regardless of whether you like the purchaser or not, regardless of what the purchaser says or the way the purchaser says it!

If you don’t like that, choose to change the way you think about it.

  It’s called “take it on the chin!”  The payback is that the reputation you’ll gain by being kinder than necessary will come back to haunt you, with more sales!

     Remember that everyone you meet (customers included) is fighting some kind of battle.  Giving the benefit of doubt breeds sales and customer loyalty!  

# # #

Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!



One comment so far


  1. […] just because the corporate guys delegate Customer Service to others, entrepreneurs cannot. Entrepreneurs don’t have that luxury. Entrepreneurs, true […]

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