REASSURANCE sells, builds customer loyalty

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Yes, you’ll live. Take two aspirin,


and call me in the morning!


     I read a study that said something like 94% of all doctor and hospital visits, even to emergency rooms, are for (drumroll): reassurance! 

     The extent to which we all need to have our backs, shoulders and tops of our hands and heads patted while being told that we will live after all, and that everything will be okay, seems highly improbable in the face of what the exaggerated tv news coverage and drama series portrayals would have us believe.

     I mean who among us hasn’t cringed at the thought of being thumped onto stainless steel and wheeled like so much beef through the butcher’s back door, into the chaos and hysteria of ER, or Grey’s Anatomy, or House, or Chicago Hope (reruns), or General Hospital, thinking we’re at death’s door but still not be a priority case because others (jumpers, stab and gunshot wounds, drug overdose and heart attacks) are dying quicker? Aaargh!

     Anyway, these thoughts surfaced today in a “BURRIS UNIVERSITY” customer service training session I ran for 25 management team members of BURRIS LOGISTICS on the Delaware Technical & Community College campus in Georgetown, DE. 

     Participants who volunteered feedback comments in the training room, and many who approached me during and after were particularly vocal about the reassurance values of the material and methodologies covered (including stress management, behavioral focus and choices, written communications and listening skills, and the pursuit of increased self-awareness as keys to dealing better with others). 

     Based on this writer’s firsthand experience facilitating over 500 management training programs, the participation and energy levels of this particular cross-section-of-management group from 15 different Connecticut-to-Florida BURRIS locations, was exceptional.

     And it was a genuine pleasure to be the designated deliveryman of reassurance. 

     Reassurance increases self-confidence. Increased self-confidence boosts feelings of self-esteem. The combination serves to eliminate or minimize feelings of self-doubt, inadequacy and skepticism that hold us back from making progress . . . even hard-charging entrepreneurs need reassurance. Reassurance triggers sales and builds customer loyalty.

     Don’t you as a parent evoke the same confident behaviors and obvious feelings of self-worth from a small child when you pat him or her on the head for “a job well done”? Doesn’t this patting business work wonders on the family dog? Don’t you like it when a spouse or partner or boss or customer pats YOU on the back, even if it’s just a verbal pat? And don’t you perform better?

     Reassurance works wonders. Try some today. See how many backpats you can give out in one week! A dozen? More? I’m sure you’ve got what it takes to be that generous with your (deserving of course) compliments!    halalpiar  

Special thanks for inspiring tonight’s post to Kirk Hoover, Atlanta, GA, Vice President of Business Development, and Wendy Singer-Lowry, Philadelphia, PA, Director of Purchasing for BURRIS LOGISTICS

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6 comments so far

6 Comments to “REASSURANCE sells, builds customer loyalty”

  1. Macdonnellon 05 Feb 2011 at 8:49 am

    I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before. Sincerely, Macdonnell

  2. Warineron 05 Feb 2011 at 10:37 am

    Hello there, You have done a great job. I will definitely digg it and personally recommend to my friends. I’m confident they will be benefited from this website. – Warnier

  3. limeon 05 Feb 2011 at 1:03 pm

    I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you’re going to a famous blogger if you aren’t already 😉 Cheers!

  4. Hal Alpiaron 05 Feb 2011 at 2:43 pm

    Thanks, Lime, for both your visit and your comments. Return again soon, and Cheers to you too! – Hal

  5. Hal Alpiaron 05 Feb 2011 at 2:48 pm

    I appreciate your visit and your comments, Wariner. Thank you for both, and please return again soon. Regards – Hal

  6. Hal Alpiaron 05 Feb 2011 at 2:53 pm

    Thank you Macdonnell. I am grateful for your kind words and your visit here. Please return again soon. Regards – Hal

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