If your search engine sent

you here looking for a fight,

you’re in the wrong place!

     . . . Uh, the post title — that’s “Profiling” as in filling out website subscriber info about yourself and your business.

Sorry. My apologies to all the rest of you (including lawyers of course) who’ve landed here  looking for a bunch of racial slur charges and counter-charges (hopeful no doubt of gathering ammunition for getting yourselves in an uproar about who is subjecting whom to bias and prejudice in which states, and why, and how awful it all is).

You know who you are: Anti-Arizona political types, NPR and network TV news desk occupiers, and fans of “Cops.”

Three messages for you: 1) The truth will out 2) Sorry to disappoint you, and 3) Click off of here and go yell at your search engine.

     Well now that we’ve cleared the air, and have sent the vast armies of contentious network news and incompetent government types packing, let’s get down to business.

     When you fill out a website profile, here are some good rules of thumb to consider that will help you present a more attractive picture of yourself and your business:

• As a matter of PROCEDURE: draft it first; edit it second; edit it third; edit it fourth; save it fifth; cut and paste it into the window sixth. Not much creates instant panic as effectively as clicking “Save” a blink too soon. Take your time. Get it right.

• As a matter of FORMAT: Live with what’s provided. It will be a lot of years before subscriber websites are all up to speed with the latest options for type sizes, line and border spacing and special (color, shadowing, bolding, Italicizing-types of) accent treatments as you may be used to with your PC and Mac text formatting choices. What you get is what you get! When bullet and numbering options exist, use them, but sparingly.

• As a matter of CONTENT: keep it short and sweet. Conciseness counts! Suffice it to ask when was the last time you read a long wind-baggy profile? Don’t try stuffing your thirty-pound resume into some one-pound profile window. Use highlights as teasers to prompt a reader to want to know more. 

• As a matter of INTENT: Keep it honest; if you don’t you have my word it will come back to haunt you. You may even (shudder) lose Twitter Followers and Facebook fans! Think of your profile as a combination of your “brand” and your “elevator speech.” No matter what your intent is about what you say and how you say it, don’t allow yourself room for exaggeration to creep in.

• As a matter of EMPHASIS: don’t try to be cute; don’t write sales or advertising copy; if you have strong credentials, list them but don’t belabor them; if you lack strong credentials, don’t try to make weak ones look impressive. It’s a profile, not a sales pitch! You can deliver that after a prospect likes what she or he sees and decides to contact you. Humor? Doubtful it has a place in 99% of business profiles. If people want a laugh, they need only start hanging out with that other “profiling” crowd mentioned at the top of this post.

 www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and America’s Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Sleeping With The Boss?

A staggering number of U,S, businesses —96%— are estimated to be either family-owned or family-controlled! 

     It’s anyone’s guess how many are family operated, but the bottom line is that it takes a very special relationship or cluster of relationships to work together effectively all day, every day (even every few days!), and still maintain healthy personal lives and separate identities.  Teamwork.  Shared leadership.  Give and take.  Active listening.

     This post comes from firsthand experience. 

     My wife Kathy and I work together, eat together, sleep together and vacation together.  We’ve been doing that every day, pretty much seven days a week, for over twenty years. 

     We’ve nearly killed each other a hundred times, but neither of us would have it any other way, and we’d do it all over again if we could.    

     Noted management professor and author Harry Levinson says “The family is never free of the business; all conversation and relationships seem to be built around it.  Nor,” he adds, “is the business ever free of the family.”

     When you eat, sleep, and drink the business, it’s often difficult to separate personal issues and concerns, to live personal lives, to be preserving your relationships. 

     But keep in mind that because all behavior is a matter of choice, separating business from personal is only difficult when you choose for it to be difficult.  You can choose for it to be easy!

     In entrepreneurship development programs and family business counseling sesions I ran, I would often advise married business partners to paint or tape a brightly-colored line across the doorway to their bedrooms, and not allow any business discussions, or even business thoughts to creep in and cross the divider. 

     One couple reported they enforce a required laugh out loud –even half-hearted– as admission to cross their red lightbulb-lined (on a timer) door frame.

     I guess the thought of that is a laugh by itself, but frankly, this bedroom divider line idea is probably useful advice for any couple, regardless of career. 

     Keeping a pen and paper (and penlight!) next to the bed to record middle-of-the-night bursts of inspiration or jot down to-do lists that keep you awake should provide all the business outlet anyone should need once he or she steps into the bedroom. 

     Bedtime in the bedroom is simply not the right time or the right place to talk about sales, distribution, taxes, accounts payable, collections, irate customers, business investments, R&D projects, bank loans, marketing programs, or employee performance. 

     It’s just not, that’s all.  It’s, in fact, destructive, taxing, unhealthy, and highly stressful . . . like the negative wired-out edge you might expect to get from watching network tv news all night! 

     Besides allowing yourself to jet down, and sleep more soundly, it will help soothe your neurological system to get brainstorm ideas and troublesome thoughts down on paper, and out of your head!  And DO remember the penlight.  No one likes waking up in the middle of the night to glaring lights and her or his bed partner writing up a business storm.    halalpiar 

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