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If your search engine sent


you here looking for a fight,


you’re in the wrong place!


     . . . Uh, the post title — that’s “Profiling” as in filling out website subscriber info about yourself and your business.

Sorry. My apologies to all the rest of you (including lawyers of course) who’ve landed here  looking for a bunch of racial slur charges and counter-charges (hopeful no doubt of gathering ammunition for getting yourselves in an uproar about who is subjecting whom to bias and prejudice in which states, and why, and how awful it all is).

You know who you are: Anti-Arizona political types, NPR and network TV news desk occupiers, and fans of “Cops.”

Three messages for you: 1) The truth will out 2) Sorry to disappoint you, and 3) Click off of here and go yell at your search engine.

     Well now that we’ve cleared the air, and have sent the vast armies of contentious network news and incompetent government types packing, let’s get down to business.

     When you fill out a website profile, here are some good rules of thumb to consider that will help you present a more attractive picture of yourself and your business:

  • As a matter of PROCEDURE: draft it first; edit it second; edit it third; edit it fourth; save it fifth; cut and paste it into the window sixth. Not much creates instant panic as effectively as clicking “Save” a blink too soon. Take your time. Get it right.
  • As a matter of FORMAT: Live with what’s provided. It will be a lot of years before subscriber websites are all up to speed with the latest options for type sizes, line and border spacing and special (color, shadowing, bolding, Italicizing-types of) accent treatments as you may be used to with your PC and Mac text formatting choices. What you get is what you get! When bullet and numbering options exist, use them, but sparingly.
  • As a matter of CONTENT: keep it short and sweet. Conciseness counts! Suffice it to ask when was the last time you read a long wind-baggy profile? Don’t try stuffing your thirty-pound resume into some one-pound profile window. Use highlights as teasers to prompt a reader to want to know more. 
  • As a matter of INTENT: Keep it honest; if you don’t you have my word it will come back to haunt you. You may even (shudder) lose Twitter Followers and Facebook fans! Think of your profile as a combination of your “brand” and your “elevator speech.” No matter what your intent is about what you say and how you say it, don’t allow yourself room for exaggeration to creep in.
  • As a matter of EMPHASIS: don’t try to be cute; don’t write sales or advertising copy; if you have strong credentials, list them but don’t belabor them; if you lack strong credentials, don’t try to make weak ones look impressive. It’s a profile, not a sales pitch! You can deliver that after a prospect likes what she or he sees and decides to contact you. Humor? Doubtful it has a place in 99% of business profiles. If people want a laugh, they need only start hanging out with that other “profiling” crowd mentioned at the top of this post.
                                                              or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and America’s Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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