It used to be just the Post

Office took forever to get

the message to you. Now,

dumb emails are joining

the snail parade.

The Post Office–no doubt next in line for more government bailouts of lethargic incompetent organizations–remains fully responsible for (and permanently disabled from) getting slaughtered in the marketplace.

They’ve been pummeled by emails, FedEx, UPS, and all the other non-government-affiliated, more convenient, better quality, better performing delivery and shipping methods and organizations.

These private enterprise businesses, keep in mind, bloomed overtly, and directly under the Post Office’s wanted-poster eyes.

But email snailmail?

Email communication failures that end up delaying message accuracy are strictly the doing of the senders.

Every time an email fails (I calculate the frequency of non-spam fairly important yet thoroughly convoluted messages arriving bedraggledly into the stage center glare of my monitor screen spotlight to be about four or five times a week), it’s the sender’s fault.

It’s something like throwing a fourth quarter tie-game seventy-yard Hail Mary Pass directly into the encircling waiting arms of the fleet-footed, leaping downfield receiver, but it turns out to be a golfball. 

______________________________

First off, emails are not just short letters or long text messages. They do not take the place of one-on-one or group meetings. They are not substitutes for phone calls. Carrier pigeons? Well.  

Emails are emails are emails.

• When we GET them, they are either junk or important, or they’re provocative or relevant-sounding enough to get past the spam sentries (but are still probably junk).
• When we SEND them, we labor over them and painstakingly tend to editing and refining the message and recipient list and including just the right amount of cordiality. I mean, don’t act like you’ve never sat back and tried to imagine how your message will be received.

OR,

• We just mindlessly FWD those we think will amuse or entertain or educate certain collections of family, friends, and acquaintances.

Right? Ah, but sadly, the answer is: no; that’s not all.

There is one more omnipresent category –the silent majority it seems to me– that careth not a thing about who or what circumstances may be on the receiving end.

(At least on the phone, you can hear if someone has a miserable cold!) 

Is it just my imagination, or do most emails lack forethought, editing care, and common courtesy?

Hmmm? 

Since the electronic nature of the medium is so impersonal, we are therefore justified in acting impersonal with the tone and content of what we send? Is it really necessary to not include some sort of greeting or sign-off courtesy?

Why not just staple-gun the thing onto the tree in front of my office and wait for me to notice it?

It really doesn’t take much to say “Hi Joe” which is a nice thing, unless your name is Diane or something. And it’s not like time-consuming hard work to end with “Regards” or “Have a great day” or :Stuff it!” or SOMEthing. Really.

Which brings the subject of ESNAILMAIL full circle. Why is email time-consuming? Because too many email senders “wing it” and pay little or no attention to detail, or rely fully on attachments which don’t open, or that set off alarms, or come packaged with 27 cute little pop-ups trying to sell exploding washcloths (no need to launder ;<) . . .

. . . and then –because they don’t get it right the first time– have to RE-send a corrected or edited or updated version to say what they should have taken the time and trouble to say right the first time. VOILA! A phone call would have saved time. 

Oh, and while I’m at it, please stop with the Reply emails that say things like: “OK” or “Got it” or Sure thing” or Later” or “Let’s do it!” –especially with all 106 prior emails in the string still attached.

OK? THX.

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

YOU SAW IT HERE FIRST!

•  Gutless, Incompetent, Greedy: The US Postal Service  

•  Having grown up a mailman’s son

•  Not just tech triumphs, the PO is a self-fulfilling sinking

•  Stuff Always Gets Worse Before it Gets Worse

And NEWSMAX reported this week . . . 

          “The U.S. Postal Service is close to maxing out its $15 billion line of credit with the Treasury and could run out of operating cash by the end of the year. But its contract with the postal unions is preventing the USPS from implementing the cost reductions it needs to get its finances under control.

          “Labor accounts for 80 percent of the USPS’s costs— the Service has the second largest civilian workforce in the nation, behind only Wal-Mart — and 85 percent of workers are protected by the collective bargaining agreement. “The unions have become a giant anchor on an already sinking ship,” Tad DeHaven, a budget analyst at the Cato Institute, wrote in an article appearing on The Daily Caller.

          “Last year the average postal worker received about $79,000 in total compensation, compared to $61,000 for the average private sector employee. But the union contracts “inhibit the flexibility required to efficiently manage the USPS workforce,” according to DeHaven. He cited the “no-layoff” provisions that protect most workers, which forces the USPS to lay off lower-cost part-time and temporary workers before it can fire a full-time employee.

          “Union contracts also make it difficult for the USPS to hire part-time workers, which could result in savings and give managers flexibility in dealing with fluctuations in workload. Only 13 percent of USPS employees are part-time, compared to 53 percent for UPS and 40 percent for FedEx.

          “Despite the USPS’s difficulties, the American Postal Workers Union — which represents more than 200,000 workers — is in contract negotiations with the Service and union chief William Burrus insists a pay increase for his members is an “entitlement.” He said the union wants “more money, better benefits.” DeHaven concludes: “The postal unions are likely betting that in a worst case financial scenario for the USPS, policymakers will tap taxpayers for a bailout. Unfortunately, if recent history is a guide, they’re probably correct.”

You gotta be kidding!

If you own or operate a small business, if you’re an entrepreneur, if you’re an entrepreneurship student, if you’re anyone in business with half a brain, your bowels should be in an uproar about the five paragraphs above.

It’s not only over-the-top insulting to all American businesspeople that –in an economy where business survival is more talked about than business profits, where unemployment, bankruptcies and foreclosures continue to plummet– that ANYone could think like this.

Why haven’t the postal unions stepped up to the plate and taken a responsible attitude and a leadership role in fixing the problem instead of trying to launch it into a death spiral, which will inevitably defeat their own existences as well as others?

And because of  self-serving greed, we stand on the doorstep of incompetence feeding the incompetent with still more government bailouts using tax dollars to save yet another catastrophic failed government business effort.                                                                      

Please remember    

to vote Tuesday, November 6, 2012 

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Seeing Yourself Win

At Business,

Makes It Happen!

(And when you can make it happen, you can make a difference!)

Yes, business is a game.And let’s face it, there’s probably never been a more exasperating, more struggling time in American history than right now to try and launch or rocket-boost a business. The economy is in shambles and continues to sink daily.

It is unfortunately only going to continue to get worse until something more substantial than lip-service is paid to the stimulation of small business job creation. This will take real and significant tax incentives extended to entrepreneurs. Small businesses that have been laying around for years are the economy’s engines, but new entrepreneurial enterprises are the fuel!

New businesses create jobs. Job creation is (for the zillionth time on this blog site) the ONLY solution to our ever-sinking economy.

The Administration lacks business experience and knowhow to the point of patheticness (even if there’s no such word, that’s what it is). 

To have even thought that “stimulus” (tax dollar) money for corporate giants was the answer, is both naive and dumb.

To think that the nonstop reckless spending patterns being flaunted by government, and that politically-motivated tax increase and ill-conceived healthcare proposals represent an answer, is pure lunacy. They simply serve to compound the financial collapse of those very businesses that hold the key to revitalization.

How does an entrepreneur with a new venture face employee healthcare requirements and increased taxes with every innovation that has the potential to create jobs?

Competitive businesses (are there any other kind?) are beating each other’s brains in. Strategic alliances and collaborative efforts have made valiant efforts to rise above the fray — trying to cooperate, lock arms, hold hands, and march shoulder-to-shoulder was a nice diversion as times got tighter, but those are just new game applications. They don’t change the basic free-market-enterprise-doing-business-to-make-a-profit game!

And what else is business for but to innovate, create jobs, and make a profit?

Social reform? Sure, that’s great when it’s affordable.

History has proven at every turn that social causes underwritten by businesses that stand solidly on strong financial foundations are more successful than those causes underwritten from a position of weakness.

How can you truly help less fortunate people and causes when you are struggling to pay your own bills? Charity must come from the heart, but effective large-scale charity must also come from financial strength.

The bottom line remains that it takes sales to produce revenues and it takes revenues to pay overhead and open the door to profits. The problem with all this is that government controls strangle business sales initiatives. And corporate bailouts were a failure-ready-to-happen before they ever happened. Their sole accomplishment was to increase the deficit by adding more debt.

What options are left? If you own or run a new business (since 2001), your best option is to make a winner of your business by seeing it be a winner every day and every night, every waking hour possible (after personal, family, spiritual and community time).

That means closing your eyes and “seeing” the customers you want coming in your door or to your site. It means imagining each growth step taking place, including employee loyalty and leadership development, bank deposits being made, bill payments becoming a minor event, investments in operations and job creation zooming. Then, fully supporting the charity of your choice.

Every great athlete and sports psychologist will tell you that seeing yourself in your mind as a winner, doing winning things in winning ways, produces victory. It’s no different for business owners, except there may be more diversions to deal with. But when all is said and done, you become what you think about, and so does your business!

Try it. Be Tenacious. You’ll like it. It works. 

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931.854.0474     Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!

Make today a GREAT day for someone!

And the time to turn on

                                               

that front burner is now. 

     Necessity, you’ve no doubt heard, is the mother of invention.  And I’ll bet you could pop off a few quick examples, right?   

     Surviving a stressful economy requires businesses to do things differently.  We can’t all, arguably, qualify for government bailouts, so we’re backed into corners.  Because we know from life about logistic concepts like “strength in numbers,” we may of necessity end up choosing to combine forces with diverse, even competitive entities. 

     But that’s not a bad thing when it comes to, for example, sharing marketing expenses — unless your egotistical needs to run your own show are too big for you to justify teaming up with others.  That is a bad thing.

     By joining forces, a great deal more becomes possible in terms of both stimulating sales results and saving promotional dollars. 

     One of the most successful regional advertising campaigns I ever produced was for a major lumber company (that also sells a great deal of hardware), which featured wholehearted advertising and promotional endorsement exchanges with a major hardware store (that sold a little lumber) that was located a block away. 

     The two family-owned entities had battled one another for generations, but the advent of a giant home center moving into the area (that would sell both lumber and hardware) prompted the odd bedfellows arrangement. 

     The two retailers combined advertising dollars, and alternated sponsorship messages that always featured testimonials from the other.  Both businesses increased sales and, by working together, both were able to cut marketing expenses.  Each successfully reduced spending totals by one-third while gaining one-third more exposure than they each started with. 

      The home center backed off to a more distant location.

     Contractors, physicians, lawyers, accountants, and others commonly share customer, patient and client referrals.  Online companies engage in cooperative ventures literally every minute of every hour.

     Print and broadcast media often swap space for airtime, and will often barter advertising packages for products and services that they can use as give-aways and contest prizes to gain readership and listenership and viewers.      

     So it’s nothing new.  What’s new is the economic squeeze that pushes considerations of cooperative business marketing efforts to the front burner.  And the time to turn on that front burner is now.  A little receptivity and a lot of responsiveness are the prime ingredients to make combined efforts be productive.  Surely you can muster those? 

     My Father always used to say, “He who hesitates is lost!”  And my Mother always added something about “A word to the wise . . .”     halalpiar

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