May 15 2011

Why Texting Doesn’t Cut It!

What you see is what you get,


and with Txt Msgs,


you see nothing!



In-person meetings are most telling. Phone calls? At least you can “hear” a smile or gasp or snort. And, if you’re paying attention, you can usually tell if the person on the other end is paying attention. Even emails give you a clue. Texting? Fuggetaboudit!

According to my friend Jeff Banning, president of award-winning third-party logistics provider, Trinity Logistics, Inc. in Seaford, Delaware:

effective communication is only 7% verbal. 38%, is (transmitted) by your tone of voice, and 55% is through non-verbal body language.”

Are you taking note, sales professionals?


In other words, more than half of effective communication is not spoken!

With hundreds of employee “teammates,” Jeff oversees more than seventy successful offices across the country, so I believe what he says.

Because we are humans (or is that too presumptuous?), we get fooled sometimes. But we all know instinctively that we are less likely to be fooled when we can take stock by looking someone in the eye.

Eye contact of course is hardly within the realm of txt msg textability.

. . . Or emails. Ah, but emails at least do provide us with some clues . . . I’m not referring to the chit-chatty ones or quick one-sentence back and forth emails. I mean significant emails — ones with proposals. reports, attachments, outlines, strategies, plans, applications, etc.

Someone who doesn’t use spellcheck, for example, or avoids greetings and sign-offs, or who clearly never takes the time to read what she or he wrote, and specifically to read it out loud to her or himself (which all great writers do, by the way), tells us the sender is likely rude and/or insincere.

How can you tell when someone is lying? Teasing? Taunting? Smiling but angry? In a superiority mode? Anxious to leave? Eagerly interested? Tolerating? Bored? Ready to explode? Thoughtfully considering? These and other responses are right in front of you, staring you in the face. The “eyes” (with apologies to Parliament) have it!

This doesn’t mean you must always be in some one’s physical presence in order to “read” the meaning or intention of his or her messages by checking eye movements and facial expressions.

If you’ve read enough of my blog posts over the last few years, you know when I’m kidding or serious. You know when I’m sad or angry or frustrated by the words I use and how I present them. You can generally discern other people’s “tone of voice” even when you can’t physically hear them.

But when situations and/or people involved are important, nothing beats the unspoken messages that come from other peoples’ eyes. Yes, like the song, there are indeed “Lyin’ Eyes,” but paying careful attention (not staring or glaring, mind you) to what you see in the eyes of a speaker or presenter will minimize being taken advantage of.

The only way on earth that you can be effective at “reading” others is by keeping yourself grounded, and focused on the here-and-now present moment as much of the time as possible. Aside from monitoring your pulse or heartbeat (which can get a bit awkward under some circumstances), this no-fail approach is worth your one-minute review.


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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Apr 21 2011


Businesses, like people, get


their faces locked in to 


negative expressions  



You think those who are considering a purchase of your goods or services are not paying attention to how the “package” of your business facade is wrapped? You think it doesn’t matter?

You think” the face of your business” has no power of suggestion? If you’re engaged in professional selling (who isn’t?), do you think no one notices your facial expressions? (You do of course know they’re contagious?)

Try this one.

I’m going to give you a single word that sums up my total customer experience at a business I visited recently. It was something that the receptionist did.

And you will likely do the exact same thing the minute you read this word, which should –all by itself– be a  clear enough demonstration that every business “face” communicates.

My guess is that odds are within one minute, you’ll be hooked.

You will prove to yourself that the power of suggestion is far from imaginary. Are you ready? Okay:

Read the following word and think about it for five seconds


Here it is: YAWN 

Think about the word now for five seconds.

Well? If you didn’t yawn yourself, did you at least feel that queasy little tremor in the corners of your jaw where upper and lower teeth come together?

No? Well, maybe you just woke up, or just took some amphetamines or someone just put some ice down your back.

How about this word?: SMILE


Who is “the face” of YOUR business? 

Does that person pass along smiles or stretch and yawn most of the day? (And, no, this is not intended as a corrective action seminar for air traffic controllers . . . who, by the way, it’s worth noting, get paid $160,000 a year to NOT sleep on the job; it’s stressful and requires special skills? So what! What about truck-driving and mothering!)

Similarly, a health food store clerk or medical clinic is hardly well represented by even the most smiling individual if she or he looks like a walking billboard for some local tattoo and body-piercing parlor. The face of the business is locked in a negative expression.

Credibility registers in the eyes of the beholder in less than ten seconds. There are no second first impressions.

So you get the WHO part of this, what about the WHAT part? What is “the face” of your business? I know of a physician’s office with an absolutely filthy-beyond-belief office front door. You need antiseptic wipes just to touch the handle. One pint of paint and a teaspoon of metal polish would do the job. It’s been that way for many years.

It probably goes without saying that this doctor is not considered the town’s gift to healthcare, and has been struggling financially for probably as long as the door has been hinged. The face of the business is locked in a negative expression.

If you’re in construction or landscaping and pull up to a prospective customer in a disgusting truck full of muck, don’t think your slightly lower estimate will land you work. The truck tells people that you’re a slob. People don’t hire slobs. The face of the business is locked in a negative expression.

Computer techies who can only communicate with their thumbs and say little more on the phone (if they answer it at all) than  “Uh” and “Huh?” OR who rattle out stuff about SEO and Mashables and Tweets to another business owner who doesn’t want to know how to make a clock when she asks what time it is, will not get hired. 

In this case —on the phone or on the screen– the face of the business is locked in a negative expression.


You have the key. It’s in your head. It’s called consciousness. Open minds open doors! 


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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

No responses yet


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