Archive for the 'Professional Practices' Category

Oct 05 2016

BREAKING NEWS . . .

Breaking Your Back?

 

Your Word?  Someone’s Heart?

 

Did you know “STRESS” costs employers over $300 Billion a year?

back-breaking-cartoon

After 35 years of teaching stress management to business and healthcare professionals, I believe ALL suffering comes from some form of self-induced stress. And studies I’ve seen show that more than 7 out of 10 doctors agree.

Stress does not come from outside sources. Nothing and no one can MAKE us stressful. Stress comes from INSIDE (and until it becomes negative stress, or DIS-stress, it’s not always bad; without positive stress, you’d fall out of your chair!)

Some of us clearly work too hard physically, and suffer physical consequences: backaches, headaches, pulled muscles, sore feet, cut and calloused hands, aching fingers, an increasingly-wrinkled brow –and of course more– can all take their toll. Ask any roofer!

  • We blame every thing and every body outside of ourselves all along the way, truly feeling like we are, in fact, “breaking our backs.”

between-a-rock-and-a-hard-place

  • Yet others of us may put ourselves in the mental/emotional stress-inducing position “between a rock and a hard place” when something happens (or fails to) that causes us to break our WORD.

But unlike the physical “break your back” labor, “breaking your word” is most often accompanied by tightened muscles, mental distractions, angry feelings, feelings of incompetence or inadequacy, emotional outbursts and mental stress, to name just a few symptoms.

  • Breaking someone’s HEART can be the most destructive stress of all — and especially if it comes packaged with either and/or both of the above circumstances.

Most human beings (and, I believe, many animals) have had their hearts broken somewhere along the path of life, and know that this is the most traumatizing of all experiences because it goes to the very core of every creature’s emotional existence. And it often triggers an avalanche of mental, emotional AND physical stress!

broken-heart

Regardless of the source we attribute to increased stress— whether physical, intellectual, or emotional– we often head for the nearest relief.

This runs the gamut between medicine cabinets, then drugstores (or dealers), alcohol, tobacco, fortune-tellers, natural healing practitioners, dieticians and chiropractors, primary care physicians, and hopefully, we avoid hospitals and surgery until next time.

BUT THE BOTTOM LINE is that:

A) Behavior is a choice! That choice can be the moment of upset, or the result of a choice made even years earlier. It is nonetheless, a choice. That being the case, it can be just as easy to make the choice –at the moment of upset– to NOT break your back, choose to NOT break your word, choose to NOT break a heart.

 

B) The “HOW-TO” of choosing to reverse direction to get better results dictates that your mind be in the present moment, not dwelling on anything more than a minute old (or a minute into the future). It can admittedly be difficult to conjure up present-moment awareness in the midst of trauma . . . unless you choose for it to be easy!

 

C) The best, easiest, most-effective way to choose a non-stress-imposing action or thought to eliminate or minimize the trauma of the moment is to first: be aware of and acknowledge your upset feelings, and remind yourself that you are choosing them, then: second…

 

D) Follow the simple, quick, discreet (the more you practice, the less noticeable) steps outlined HERE . Your persistence at doing this even for a minute, even while in a discussion, will calm your nervous system and send more oxygen to your brain. It works no matter what age, physical condition, or type of upset feelings.

 

MORE?

Give me a call. I run sessions like this by phone,

and in person with employee groups and teams

to help relieve the employer burden of paying

for the results of employee stress.

# # #

 

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

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Sep 17 2016

MARKETING’S MAGNIFICENT SEVEN…….

IN SEVEN WORDS, WHO ARE YOU?

 

mirror-image

If you can’t answer that question for your SELF and

for the business you own or operate or represent,

odds are no one else can answer it either…

and it’s a good bet that things are

probably going nowhere fast!

 

Think about this:

With very rare exception, every great branding line, theme line, identification line, logo line, jingle line, motto, slogan,

and email “Subject” . . . is 7 words or less.

seven-cartoonThis is not to suggest that websites and online articles should be short. Remember, that just because you have great graphics to offer or viral- bound videos or Earth-shattering embedded links included doesn’t mean you can expect sales or even attention.

 

On the Internet,

content-king

Graphics may serve to attract attention, and maybe even stimulate desire, but words are what sell. Words bring about action. Words deliver satisfaction. Words alone can answer the only “radio station WII-FM question” every consumer has with every purchase:

 

wiifm

 

Successful exceptions to the 7-words-or-less identity formula are few and far between, and are usually the product of creative and manage- ment teams that work days on end —often weeks or months. The right words do not come easy, especially for those branding lines that succeed at breaking the 7-words rule of thumb.

 

Examples that come to mind are often created with intentional violation of limited word memorability by going way over the top (like the purposefully-long catchiness of ACE Hardware advertising phraseology and rhythm) . . . or by segueing a 7-words-or-less message directly into a memorable piece of music (like Farmers Insurance: “We are Farmers… dum, da, dum, dum, dum, dum, dum, dum”). Yes, and sometimes one small extra word will cut it: “Like a good neighbor, State Farm is there.”

 

But REALITY? Reality is that “7 words or less almost always work best” . . . which is why the challenge attached to coming up with those words is so daunting. It’s not a matter of going into a closet with an armload of junkfood, and emerging a couple of hours later with the “genius” one-liner.

question-mark

The kinds of 7-words-or-less combinations that work magic (“Do it!”, “I’m lovin’ it!”, “America runs on Dunkin’”, “Should I stay or should I go?”, “It’s in you!”, “Thank heaven for 7/11”,  “We’ll leave the light on for you”— Add your own!) are most often born only after weeks or months of studying the products, services, markets involved, and even then creating an innovative little twist on the most provocative way to represent the message.

 

Consider that it’s long been the ad agency absolute rule for successful drive-by billboards to max out at 7 words because more than 7 cannot typically be read and absorbed at parkway speed. The same is true for email subject lines. Here, by the way, in case you missed it, is a “Clear Channel” billboard with no words OR graphics… just their name on the “provider plate” at the bottom:

empty-billboard

 

Most ideal, of course, is:

A)  to have 7-words include the brand or company name (but it needs to be a natural fit; forcing it defeats the purpose), and/or

B) to use a (good taste) double entendre whenever possible, and

C) to, of course, rhyme when the occasion permits.

The trick is to make it all flow in a natural way… especially in the use of humor! When anything seems or feels forced, it defeats the purpose… and will usually backfire.

 

Here’s an assignment you can do, and grade yourself on: Carry a piece of paper with the first 7 words you can think of that describe your SELF and the first 7 words you can think of that best describe your business. Look at it every day for a week and as you do, edit it, change and substitute words. Keep at it even after you think you have an “Aha!”

 

(BUT BEFORE YOU KISS YOURSELF IN THE MIRROR BECAUSE YOU HAVE JUST PRODUCED BRILLIANCE, and just for curiosity, how do your two sets of words compare?)

 

baby-in-mirror

 

[Hint: You’ll wish you had done this pen to paper and kept each scribbled out version along the way. That scenario learning curve far surpasses electronic notepad use.]

 

MUCH more about all this in quick take-home thoughts that span decades of successful branding experiences can be found –no obligation, no tracking cookies, no arm-bending, no strings attached, no bombardment of followup emails, no deals— just good free input stuff at https://www.halalpiar.com/todays-branding-tip/

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Thanks for visiting. Go for your goals and God bless you!

# # #

Make A Grandparent Happy Today!

GET Hal Alpiar’s short story, “DIRT FLOOR VISIT” in the great book from Nightengale Press: THE ART OF GRANDPARENTING Amazon ($19.95–with a few for under $9– or $9.99 Kindle OR order special (signed by Hal)  $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC, 370 South Lowe Avenue, Suite A-148, Cookeville, TN 38501. Include continental US ship-to address.

 

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Sep 04 2016

Just who do you think you are anyway?

Today you are you,

 

that is truer than true.

 

There is no one alive

 

who is youer than you

 

— Dr. Seuss

Youer Than You

 

“Show me an authentic boss

                                                   

. . . I’ll show you a winning leader!”

 

Real. Actual. Genuine. Bona Fide. Not False or Imitation. “Honest-to-Goodness.” Being Exactly What is Claimed. Good Faith. Sincerity of Intention. Legitimate. “The Real Deal.”

 

 

     How many of these qualities do you carry in your pocket and empty onto the table when you’re talking, meeting, and dealing with others? How often? How influenced are you by good or bad moods? By past experiences or self-doubts? By your own past or present choices?

     Does it matter whether the “others” are customers, prospects, employees, associates, investors, or suppliers? Does it matter whether you’re on the phone, in person, texting or emailing?

     How much do incidents, environments, and issues beyond your control play a part?

     What is it that you are most afraid of having others you work with, or sell to, learn about the real you?

What’s in the back of your closet

that you’re choosing to put

in the front of your mind

that’s holding you back from

being the up-front person

you’ve always wanted to be?

    

     Have you made yourself be a victim of circumstances? Is this an identity you cling to?

     This is not some ridiculous Hollywood exposé, or some empty suit government or political probe. This is about you, your business, your daily performance, and the way you “come across” to others.

     Here’s why it matters. When you own or represent a business, the business is an extension of your ego. It is the career stage on which you have chosen to perform. Bowing Cat

     Depending on how true to character you allow yourself to be, and how persuasively you present yourself and ideas, your business will rise and fall with the curtain calls and appreciative audience applause.

     If you elect to play a hard-nosed character, and you’re convincing in that role, you will attract hard-nosed critics and audiences who may not hang around until intermission . . . or who are harder-nosed than you!

     I’m not suggesting you or I or any of us has the ability to simply turn the authenticity faucet on and become (now finally SAINT) Mother Teresa. But I am saying that we all have certain qualities of genuineness as human beings.

     Exercising these strengths of character (in spite of closed closets) will serve to free up unnecessarily-guarded business behaviors and–in the process–open opportunities we may never have thought possible.

     It’s a choice that I can encourage, but only you can make. I urge you to take the risk to rise above your past memories, your own doubts and show more customers, employees, and suppliers more of what the real you is all about. Let them see that they can trust your judgement and earn your confidence.

     You don’t have to “become one of the guys” to let others know that you possess compassion and humor alongside your insightful and visionary leadership. Hey, give it a try. You may even like your self better. Have fun!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

 

 

 

 

 

 

 

One response so far

Aug 15 2016

Fewer than 10% of salespeople rise above the rubble!

Only 10% of salespeople

                                                   

make more than 3 contacts

                                                         

with a prospective Customer.

 

 

sales contacts80% of sales are made

                                                               

on the 5th to 12th contact.

 

 

It doesn’t take a genius to figure out the message behind these stats from the National Sales Executive Association, as brought to the surface on LinkedIn by Douglas Green, National Field Market Manager, Healthcare at LanguageLine Solutions, Austin, TX.

 

Take the bitter pill! If you own or manage any part of a small or medium-size business, or if you are part of an individual or group professional practice, like it or not, you ARE a salesperson! If you can’t accept that and move forward, your business or practice won’t move forward. It is that simple.

So let’s explore this for a minute:

As a salesperson, what keeps you from making more than three contacts with a Customer or prospective Customer? What makes you stop short? Hint: It’s not likely to be the prospect or the circumstances. It’s your CHOICE — active or past– that’s holding you back!

If you’re so easily discouraged in representing your ideas/products/ services more than three attempts, imagine your credibility–never mind the credibility of your ideas/products/services–plummeting in the eyes of someone or group or entity after you’ve made only three attempts.

But whom, you may ask, wants to visit with someone five to twelve (12!!!) times to make a sale? A top performer, that’s who! The top performer you are capable of being, if you CHOOSE to be!

Frustration doesn’t fall from the sky and land on your shoulders. It’s something you intentionally or inadvertently CHOOSE.

 

Here’s a cage-rattler for you, from the good-fortune experiences I’ve had working with and learning from some of the world’s greatest salespeople: IT IS at least AS easy to choose to make the challenge of 5-12 contacts easy as it is to choose to make the challenge be hard.

And you must be lost in the Stone Age if you interpret “contact” or “visit” as a physical movement of your being back and forth to a prospect’s space. It’s true that physical back-and-forth trips may actually be called for in the case of high-ticket projects, but most of the time, contacts and visits take the form of phone calls, emails, text messages (when requested or agreed to ahead of time), or –Heaven Forbid!– a handwritten note or two (Huh? Handwritten?). Yes really! It’s all about Communication.

It should go without saying, but I’ll pop the comment in anyway: It’s not probable that 5-12 prospective Customer contacts will succeed if they constitute a bombardment or avalanche anymore than if they are as far apart in time as most dentist visits, so common sense must be paired with choosing persistence.

The bottom line: If you want to rise above the rubble, make a conscious choice to rise and a conscious choice to not be sidetracked.

 

Play the 10%-80% odds! Remember that Consistency Sells! And guess what else? Repetition of the benefits, repetition of the product or service brand image and brand message (including design and word ingredients), Repetition sells, repetition sells, repetition sells. Repetition sells, repetition sells, repe. . .

# # #

 Hal@BUSINESSWORKS.US        or comment below

Thanks for visiting. Go for your goals! God Bless You!

 Make today a GREAT Day for someone!

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Jul 22 2016

NEED A BOOST UP YOUR LADDER?

Boost Your

 

PERSONAL/PROFESSIONAL LIFE

 

and BUSINESS REVENUES NOW!

 

Image converted using ifftoany

 

Rapid results from your own private on-call,

national-awards expert, Hal Alpiar.  He

combines directly-related experience

with challenging creative solutions,

and the kind of motivation that best

fits your needs . . . you get realistic

affordable guidance with each step

up your ladder.


Call 931.854.0474 now

 

Schedule your 19-minute Q&A

courtesy call with Hal to decide if

you’re ready to move forward with

this kind of “strategic partnership”

that has helped thousands to

climb their ladders!

To save telephone time, you may

want to review this blog site first to

get a feel for Hal’s background

and coaching approach.

# # #

hal@businessworks.US

STRATEGY/CONTENT/CONNECTION

Coaching for Higher Branding Impact

——————-

Business Development/National-Awards/Record Client Sales

Personal & Professional Growth/Creative Entrepreneurial Thinking

One response so far

Jul 03 2016

4th of July Sparklers

Seeking sales fireworks?

                                      

Check your sparklers!

 

star rainbow

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

HAPPY FOURTH OF JULY WEEKEND!

HAPPY FOURTH OF JULY WEEKEND!

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

"BREEZY" The Volunteer State's Cutest Patriot on Independence Day !

“BREEZY” The Volunteer State’s Cutest Patriot on Independence Day !

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction. Want an example? Go to: www.FEARLESStheMusical.com

FEARLESS Poster

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson]

# # #

Hal@Businessworks.US    931.854.0474

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone!

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Jun 19 2016

“FEARLESS!” The Musical Business Lesson 3

 Business Lesson #3 from FEARLESS! The Musical . . .

 

 “Less Than Perfect World”

Song Title From: “FEARLESS The Golden Love Musical” ©2014 Valerie Connelly and Nightengale Media, LLC.

imperfect daisy

“Less Than Perfect”?  Yes, indeed. So accept that fact, and do whatever it takes to stay focused on each present moment as you move on with your life and your business. Here are three how-to’s:

 

 1. PRACTICE MORE DEEP BREATHING. If you doubt this or aren’t sure what it means or what method works best for businesspeople, try this: Are You Breathing?Dog deep breath

 

2. RESPOND INSTEAD OF REACT. If you don’t React, you can never OVERreact. If you’re puzzled by why this matters or want more than this single truth, try this: Are You Reacting or Responding? reactions3. STOP THE NEWS. This single step may be the most important light for you in the world’s dark tunnel . . . and perhaps the single hardest task of all.

 

cartoon seagullcartoon jugglerJUGGLING SEAGULLS?

But if you sometimes start to feel like you’re trying to juggle seagulls . . .

Shut down online, print, TV and radio news for a week! (Will you try it, even for just a day or two?)

Before you click away into the distance at this suggestion, consider the advice I once had from a wise old friend that if something really major happened that was so profoundly important while I was on “news shutdown,” that I could be sure someone would call or text me, or come knocking at my door to tell me about it — and all I will have missed is some reporter’s biased, overkill analysis prompted by the quest for advertising dollars.

The bottom line is that we most assuredly live in —and this is stating it mildly of course— a “Less Than Perfect World.”

We must remember that our behavior is our choice! If we continually choose not to rise above the world’s evils and “imperfections,” and not take a break from them —to be so caught up in all the tragedy that literally fills every second of existence and be obsessed with actively seeking to grasp every nuance of detail— we are choosing failure for ourselves and often for those around us.

By choosing preoccupation with the errors of mankind, we are road- blocking our own talents and pursuits and our own abilities to make a difference!

To rise above the rubble, accept the fact that nothing is “perfect” and work harder at being here-and-now instead of then-and-there. Be “FEARLESS!”

FEARLESS Poster

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION             Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

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Jun 13 2016

“FEARLESS!” The Musical Business Lesson 2

Business Lesson #2 from FEARLESS! The Musical . . .

 

“Yesterday Is Over”

     Song Title From: “FEARLESS The Golden Love Musical” ©2012 Valerie Connelly and Nightengale Media, LLC.

 

FEARLESS Poster

If you own, operate and/or manage a business

or professional practice of any kind,

consider this reminder a kick in the butt!

 

STOP talking and thinking about what’s more than a minute old. There are only two legitimate exceptions:

When your mind needs to stray for a few moments to take a pleasant relaxing reminiscent journey as a break in your stressful activities.

reminising

When you need to tap your memory banks for a quick assessment of what you once did or failed to do that will help an immediate circumstance.

memory banks

If you’re dwelling on past events, you’re wasting your time, your energy and your money . . . and probably the time, energy and money of others as well.

Anything more than a clock-tick old

is in the past!

 

When you find your mind drifting into the past for anything other than to seek a relaxing, pleasant memory or to retrieve a decision-making bit of information, pinch yourself!

losers live in the past

Zing your brain into accepting that what’s done is done. If something done calls for you to make amends, make amends. Then move on to the next minute.

Now that you’ve had your butt kicked, and you’ve pinched yourself, you have likely increased the odds of being able to focus more on the present. That’s a major step toward maximum emotional stability and good health.

The sign on my wall (since 1970!) says:

“Now is the

only time.

the past

is over;

the future

not yet here.”

 

And consider that the future, by the way, may never arrive . . . so the only healthy place for your brain and your body and your emotions —AND YOUR BUSINESS AND CAREER GROWTH— is right here, on each of these words, as you read them, here and now, in the present moment as much of the time as is possible each day because all the rest is fantasyland, and. . . because:

“Yesterday Is Over.”

 

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

 

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Jun 05 2016

“FEARLESS!” The Musical Business Lesson 1

Business Lesson #1 from FEARLESS! The Musical . . .

 “Nothing Is Ours But Time”

Song Title From: “FEARLESS The Golden Love Musical” ©2016 Valerie Connelly and Nightengale Media, LLC.

 

FEARLESS Poster

So, how do you make the most

of what time you have left when you

don’t know how much time you have left?

 

If you’re in your twenties or thirties and have been thinking you have plenty of years ahead to spare, you may want to do some googling on the subject of reality. If you’re lucky enough to still have a living grand- parent, you may want to solicit some of her or his ideas about “time.”

 

time slips through my hands

Or—like many (perhaps most) corporate and government executives —in case you thought that your long-range business and career plans will actually work, you’re probably wrong.

And unless you’re in a “first responder,” scientific research, or space exploration position, you’re likely to discover at some point that the plans that work best are almost always those that are informal, immediate, initiated with reasonable spontaneity and constantly adjusted “on the fly.”

Why?

Because “Nothing Is Ours But Time,” . . . and GOOD LUCK! with trying to hold back time or make that clock stop.

man climbing clockWhen you trust yourself to be fearless, to act (instead of pretend, instead of talk, instead of endlessly analyzing the data), you make the most of the time you’ve been gifted with.

Even when it turns out to be wrong, some action is always better than no action. Taking steps forward increases your odds for success.

take action nowTaking action also increases your odds for success of one thing you care most about: to make a difference with your life!

 

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION          Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

No responses yet

May 11 2016

Business Decision Time

Business Decision Time:

 

decision time

COMPRESSION or EXPANSION?

 

Sometimes it’s a clear-cut conscious decision. Other times, it’s like deciding to eat more or eat less depending on your mood, the notches on your belt and what’s put on the table in front of you.

But the bottom line is that –in business–  while many factors and variables need to be weighed, too much time is often wasted deliberating, which serves to host that dreaded government disease: “Analysis Paralysis” . . . where nothing ever gets done, or even decided.

When you look carefully at the downside possibilities of either a business expansion or compression option (vs. potential rewards) –and determine that the risk involved is reasonable— AND when you see a clear path for taking a first step: take the damn first step!

If it doesn’t seem to be working as you imagined, make adjustments — to the path and/or your imagination.

Change The Towel!

towel

Are you convinced the direction is right? Whether you answer yes or no (unless you see insurmountable financial or legal odds stacking up), don’t be so quick to throw in the towel when something goes awry. Instead, change the towel!

What do you learn from listening (which needs to be 80% of the time) to what your existing and prospective customers say about the towel? What’s their take on the changes you make in product or service or facility or staff or pricing or value?

Take away what you hear and learn and adjust the size, and/or the shape, and/or the color, and/or the consistency . . . then take a second step.

“Nobody counts

the number of ads you run;

they just remember

the impression you make.”

— William Bernbach, All-Time Madison Avenue Ad Agency Guru

[With special thanks for the reminder and source to @DigitalShawn on Twitter]

 

And get yourself in stride for what may turn out to be an endless road of adjustments. While government decision-makers (and competitors of the same mindset) assess and evaluate and review and consensus- seek and never move forward, you can be light-years ahead.

Go for it! It’s all a matter of choice. And the choice to stand still, or to shrink or expand your business is always yours! Don’t belabor it. Be FEARLESS! Trust yourself.

self-trust

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

 

 

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