It used to be that the only shovelfuls of you-know-what that hit the proverbial fan were flung at us relentlessly from our TV screens. And still we need only watch about 6 seconds worth of any network news broadcast (and how amazing these have not yet come to be called opinion broadcasts) to know that this bull you-know-what stuff is still spewing (splattering? Ugh!) forth about every other tick of the clock.

     So TV-after-Sesame-Street actually has some value. It taught us boredom. It taught us all how to not step in you-know-what. (Curiously, though, some who make it big are said to have stepped there. Hmmm. Go figure.)

     And then along comes the Internet: a truly remarkable and revolutionizing challenge to our senses. Compared to TV, which puts it right out there, the Internet rolls it all up in clandestine little balls and tucks it neatly into our pockets, between the sheets, into  overhead compartments, and under our tongues (well, okay, the tongue thing is pretty disgusting, even after being ordered to eat you-know-what!)  

     We have mastered TV you-know-what, but we’re being tricked everyday by the Internet versions. Can you forever avoid opening a spam email? Isn’t there always that one-time appearance of an old lover’s name in the FROM column, just enough to trigger-finger that mouse of yours into a giant porno pop-up that blazes your trail for 6 months of Pfizer Viagra email you-know-what?

     How about all the websites that start you out with a free ebook download – a terrific 7-Step Action Plan for boosting sales and winning 635 new customers by 9am tomorrow — that takes up two whole paragraphs buried in 19 pages of splendorous full-color you-know-what sales spiels.

     And what else could this innocent little download website possibly be selling except (Aha!) replacement color print cartridges that you just dried up in exchange for your email address that now entitles you to 476 exciting new junk emails a week for life. TV was never like this.

     With TV, you change the channel. With the Internet, one slipup, and a little hourglass guy jumps in your face and freezes your screen to the point where you either heave the whole pile of hi-tech you-know-what out the window, or you start banging on your 15 year-old neighbor’s door to see if you can pry the iPod loose long enough to enlist some hourglass killing skills at a hundred bucks an hour. AW, YOU-KNOW-WHAT!  

     Well, here you are, a respected (let’s hope) business owner. You’ve worked your butt off to get where you are and build your business, working nights and weekends. Your geeky brother-in-law works four-day weeks out of his bedroom closet in his pajamas selling search engine optimization services online and makes twice as much as you.

     No you-know-what! That you-know-what head?

     TV taught us to relax and let down our guards because all of it is no-brainer you-know-what. The Internet has forced us to arm ourselves, and be forever on the alert to keep our businesses out of the deep hmmm-hmmm-hmmm. Internet business buyers beware!

 Comment below or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

How to bypass

banishment

to the social media

basement of

business blunderers…

     Don’t let the hype-artists intimidate you into thinking there are some kind of magical secrets you need to know in order to make social media work for your business. Sorry for the sprinkling of reality, but the “magical” part is simply common sense, and the “secrets” are nothing more than common courtesies. 

     There is just the first name of the thing to be tended to: Social.

     If Twitter and Facebook and YouTube and the others were intended to be all about business, they would have been called business media. But, Aha! They are social media, which means that if you choose to bring your business to a social gathering spot, you’d better be willing to lighten up and socialize.

     If you instead insist on being a pushy, boorish business type (even if your comments are entertaining), you can count on being left standing in some damp, dark, obscure corner looking forlornly at all those who are having fun bippity-bopping around. You won’t just be feeling left out, by the way, you’ll actually be getting deleted, disconnected, and blocked by the socializers. (Now there’s a concept!)

     Imagine! People hooking up and chatting with one another for the sake of hooking up and chatting? Now that’s not to suggest that all the millions of business-minded, entrepreneurial folks out there cannot go to the party, and cannot talk business. But — like handing out business cards at a wedding — you’ll go further with your pursuits if you focus on being discreet.

     Realize that the vast majority of social media users (“followers” and “friends”) are actively engaged for personal gain and well-being, to look and feel important, and to chit-chat freely with friends, family, acquaintances, and complete strangers in the mad rush of what we have come to call life in our ever-less-personalized, busy, instant communications hi-tech age.

     In other words, if you’re going to go on or into any of these social networks, attempting to hawk your wares or services, you need to remember that you’re a guest at the party that’s catering to friendships, acquaintances, and life issues. If you overlook basic courtesies and fail to indulge in some friendly banter because you’re so focused on selling, you will be banished to the basement of business blunderers!

     And, it is that — first and foremost — that business moguls must remember: Always thank your host and hostess or, in this case, those who mention you, who connect with you, who introduce and applaud you, and even those who disagree with you. Don’t pass up any chance to express your appreciation and gratitude to others by name.

     Start out timid. Brash crashers are viewed the same in social media as they are at a real party. If you stick to an agenda of being discreet, polite, friendly, and caring, fellow followers and friends may even outright welcome your sales spiels . . . especially when what you have to say changes frequently and gives others pause to think about, laugh at (be careful here!), or learn from.

     Best to stay clear of the same topics you are generally best to stay clear of at a real party — religion, politics, family laundry, and sex (not necessarily in that order). Remember the alternative: basement banishment is not typically a pleasant experience.  

 Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

“Show me an authentic boss

. . . I’ll show you a winning leader!”

Real. Actual. Genuine. Bona Fide. Not False or Imitation. “Honest-to-Goodness.” Being Exactly What is Claimed. Good Faith. Sincerity of Intention. Legitimate. “The Real Deal.”

How many of these qualities do you carry in your pocket and empty onto the table when you’re talking, meeting, and dealing with others? How often? How influenced are you by good or bad moods? By past experiences or self-doubts?

  Does it matter whether the “others” are customers, prospects, employees, associates, investors, or suppliers? Does it matter whether you’re on the phone, in person, texting or emailing?

   How much do incidents, environments, and issues beyond your control play a part?

What is it that you are most afraid of having others you work with, or sell to, learn about the real you? What’s in the back of your closet that you’re choosing to put in the front of your mind that’s holding you back from being the up-front person you’ve always wanted to be?

Have you made yourself be a victim of circumstances? Is this an identity you cling to?

This is not some ridiculous Hollywood exposé, or some empty suit government or political probe. This is about you, your business, your daily performance, and the way you “come across” to others.

  Here’s why it matters. When you own a business, the business is an extension of your ego. It is the career stage on which you have chosen to perform.

Depending on how true to character you allow yourself to be, and how persuasively you present yourself and ideas, your business will rise and fall with the curtain calls and appreciative audience applause.

If you elect to play a hard-nosed character, and you’re convincing in that role, you will attract hard-nosed critics and audiences who may not hang around until intermission . . . or who are harder-nosed than you!

  I’m not suggesting you or I or any of us has the ability to simply turn the authenticity faucet on and become Mother Teresa. But I am saying that we all have certain qualities of genuineness as human beings.

Exercising these strengths of character (in spite of closed closets) will serve to free up unnecessarily-guarded business behaviors and–in the process–open opportunities we may never have thought possible.

     It’s a choice that that I can encourage, but only you can make. I urge you to take the risk to rise above your own doubts and show more customers, employees, and suppliers more of what the real you is all about. Let them see that they can trust your judgement and earn your confidence.

You don’t have to “become one of the guys” to let others know that you possess compassion and humor alongside your insightful and visionary leadership. Hey, give it a try. You may even like your self better. Have fun!

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Hal@BusinessWorks.US

Thanks for visiting. Go for your goals!

Make today a GREAT day for someone! 

Life lessons from

an 8 year-old!

     Yeah, I know, I know. Everyone has brilliant kids and grandkids. Just ask; you’ll get an earful, and that’ll probably be accompanied by an accordion photo show from the wallet or purse. The thing is we all talk about how bright kids are, but do we really listen hard to what they say and think hard about what’s behind the words they put out?

     Do you think they’re trying to tell us something?

     Check out the following messages which were bundled together and hand-lettered onto a little wall plaque gift from my 8 year-old granddaughter (who I was astonished to learn, has her own blog!):

Life is a question. No person on earth is your enemy but you. You can’t deside what you were born with but you can deside how you end up.

Being happy is beyond a feeling. Its a way of life. Questions are endless but only one awnser is you.

You can dream without imaganation but you can’t dream without a beleif.

You are who you are and know one can stop you.”

— Gwyn, Age 8 

     Where’s the business message? When times are tough and everyone seems to be struggling to make sales and dig out from under, temptation is great to work harder longer hours and let some family time slip away.

     I cast my vote against that idea. I’ve never known a business growth or sales situation to suffer from working harder, but I’ve seen many lives destroyed by breadwinners working longer hours.

     Of course there are bills to be paid, but there are also children to be raised and family roots to be planted, and nurtured. There’s an age-old excuse that surfaces frequently for the convenience of those who’ve chosen to set themselves up to get sucked into working longer hours.

     They say: “It’s the quality of the time we spend together as a family that counts.” Hard to argue with that, right? It makes sense, right? The trouble is that emotions don’t make sense, and families are all about emotions. Don’t let the sudden lack of financial independence thrust you into a family-distancing role of martyr. The stress alone isn’t worth the commensurate loss of life it cultivates.

     There are always other options.

     One major option is to stop thinking you have to carry the full load on your shoulders. Hold a family meeting. Keep it lighthearted, but discuss financial circumstances openly and honestly. Ask for ideas and input and don’t rush to judgement on thoughts shared that may at first seem empty or naive … like Granddaughter Gwyn’s philosophizing above.

     All well-intended thoughts have a meaningful core or point of origin. Search these out. Give the benefit of doubt. Ask yourself what you can learn from them, what they may cause you to think of. A small business is much more of a living entity than a giant corporation. It’s like a member of the family (and especially if it’s a family business!) so give it the benefit of others’ thoughts as well as your own.

     The more you ask for and listen attentively to input, the more you stand to gain in both respect and sales. The better your odds of achieving by working harder AND smarter without having to work longer.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Are You

Communicating

Your Brains Out?

Before you throw in the frustration towel over the failure of those who work with you to follow the enlightened path of leadership you carve out, get in front of a mirror; take off your hat and toupee; and examine your brain(s).

If you’re thinking the people around you are getting dumber than horseshoes, see if maybe — just by chance — there are any big bumps on your brain that seem to be causing you to shut down the power valve on your communicating channels.

The first symptom is evident by measuring the expressions of those who work with you. If they’re yawning and listening to their watches or sextexting while you’re talking, you’re probably not giving them enough information. If they’re squinting and frowning and writing too frantically to even look up while you’re talking, you’re probably giving them too much information.

How will you know when you’re communicating just the right amount of information? People will look and act attentive. They’ll ask relevant questions. They’ll ask for examples to clarify their interpretations of your comments. They’ll ask for diagrams, resources, directions. You will see active nods of agreement and reasonably-paced note taking.

Alert, receptive people who are getting your message will sit or stand leaning slightly forward without (defensive) folded arms or legs or ankles or hands. Watch out for the guy who sprawls way back in his chair with (superiority) clasped hands behind his head! And beware the individual whose clasped hands form a forefinger “steeple” especially with forefinger-tips to her lips (which means she thinks she knows more than you about the subject, and is saving up her attack for the right, most devastating, moment)!

Those three posture-people are holding back what they really think, believe, or want to say. Don’t let them disrupt your flow or presentation. Call on them as soon as you see these body language clues. Ask for their thoughts right away. Encourage them to offer their opinions.

Then it’s your turn to listen carefully, make notes, and ask questions about their comments . Today’s leaders are those who rally teamwork by setting examples with their leadership. Active listening, observation skills, and feedback are all enormously important factors in leadership level communications.

Setting examples with your leadership requires you to communicate just the right amount of information to get things done. That means (besides listening, observation, and feedback) to process carefully what you see and hear, and to put your hat and toupee back on before you leave your mirror.

# # #

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Hal@Businessworks.US or 302.933.0911

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

“Awk! My blog

is flogged!”

     Some of you who know me well know I maintain a fairly relentless (accusations of compulsion are sometimes hinted) fast-lane pace for a 200 year-old entrepreneur and business coach. But the last few days, fallout from Mr. Gore’s global warming warning took the starch out of me. Blessed as we were at our home and office, with 30 inches of snow (8-10 more en route) — more than we’d seen since NW Maine — Kathy and I were stoically committed to tough it out with boots and shovels at the ready.

     But then, like Hannah with Montana and bacon with eggs, along came the snowstorm’s accompaniment: 4.5 days of no electricity at 40 degrees inside! And a State state-of-emergency of course (declared by a irrevocably Europe-bound governor!). Foreign leaders no doubt outweighed the fate of the State … and my blog, which by now, was flogged!

     Part of me was in something of a panic mode because I had no contingency plan about how to continue conducting business in a blizzard. [Who woulda thunk an area with no more than a rare broom-sweep worth of snow over most of the past 30 years could be this, now?] I’m also reminded of riding out a hurricane and power outage when I was a dumb young professor living aboard my boat in a stormy marina.

     None of this may seem to have much business application, but — actually — contingency and succession-planning come to mind. Most entrepreneurs, I believe it’s fair to say, never consider worst-case scenarios and alternative plans if the central thrust of their venture fails to ignite. 

     And fewer still, I think, ever consider what will happen to their ventures if anything happens to them. [This thought admittedly rose to the surface after my third round of driveway shoveling in three days.]

     Odds are that not a majority of entrepreneurs will have been successful Girl or Boy Scouts, and so may lack some of that “Be Prepared” discipline. Plus, who likes to entertain his or her inevitable demise or consider being sidelined by accidental injury? The point is that it is as wise a set of considerations as drawing up a will, or planning for retirement or marriage or children, or purchasing insurance policies.

     The positives of entrepreneurship are that most small and new business ventures are undertaken by young, energetic types. The negatives of contingency and succession planning are that most young energetic types are too young and energetic to consider their own mortality, OR that any business problem that arises could possibly be beyond their capacity to control.

     Accept this as myth, and think about it. It doesn’t take much more to come up with an effective take-over and emergency action plan to make sure your business, your family, and your employees and customers are cared for. 

     So back to being snowed in and powered out: I am looking forward to getting back into the swing of business and life with a renewed sense of appreciation for all that I have and for what it must be like to not have those things. Do I sound mushy grateful? Maybe it’s because I am.

Comment below Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone!  

“GIVE ‘EM

 THE SCREW!”

CUSTOMER: “Could I please get an extra screw or two for mounting the brackets that go with the sets of decorator shelves I just bought? One was missing last time and I wasted hours looking for an exact match.”

HARDWARE CLERK: “Sure, Honey, but they come in little six-packs, and it’ll cost you an extra buck and a half.”

OWNER/MANAGER (who overheard the exchange): “Give ’em the screw, Hazel!” (Then whispering to her: “The whole packet only costs us 75-cents and this man just spent $300 here!”).

The happy customer leaves with his free six-pack of screws.

OWNER/MANAGER: “Listen Sweetheart, I appreciate you wanting to charge for all our products, but sometimes it’s best to just give people the little extras they ask for, as a courtesy…like the sample cheese and lunch meat slices at the deli. In this case, y’just give ’em the screw and he’ll remember us longer; he’ll send his friends; and he’ll come back again. And, then, maybe you get a raise.”

     Customer Service 2010 means standing on your head and tap dancing on the ceiling if it makes the customer happy! Does YOUR business sport hand prints on the floor and tread marks on the ceiling? Why not?

     What possesses business owners and managers to add “Handling” fees to shipping costs? Isn’t handling part of the job people are paid for… to get merchandise from inventory, and then wrap and ship it?

     And, by the way, why is this service added to the purchase cost and charged separately? And why’s it always a whacked out amount? A $19.95 item I bought recently had $6.95 added for “S&H” so the under-$20 product ended up a dime short of $27! I sent it back.

     I thought car dealers were struggling. So why do only luxury car dealers pick up and drop off cars to be serviced, and go the extra mile to wash the car before returning it after servicing?

     What right do restaurants have to decide what tipping percentage to charge for parties of six or more? If service is lousy, the percentage is the same as if it’s great? Is it just me or do other people believe you should tip routinely for routine service and exceptional for exceptional service? If the party of 8 or 10 or whatever is going to produce X dollars for a foodservice person regardless of whether she or he rates a 1 or a 10, why should the person care?

     “Slop that food on the table, Mable, and don’t waste time being nice; you’re gonna get paid the same regardless. Spend your energy instead with those four old men trying to impress one another; You’ll get more tips out of them if you kiss up enough!”

Does your business give customers the screw?

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

Yes, but are you happy?

     Survey findings based on 2009 data collected from 1.3 million Americans (by the Centers for Disease Control and Prevention) report — state-by-state, plus D.C. — identify where the happiest people live.

BEST/HAPPIEST STATES 

#1 – #6: Louisiana, Hawaii, Florida, Tennessee, Arizona, South Carolina.

WORST/UNHAPPIEST STATES 

#46 – #51: California, New Jersey, Indiana, Michigan, Connecticut, New York. 

     If you can’t stand waiting ’til the end of this post to find out where your state stands, I’ll give you the whole scoop right here, right now, but you have to promise to return after you find out whether you’re supposed to be happy or not, so you can get some free happiness guidance! Here. Do it!  . . . and when you’re done, ‘Mon Back!

     Welcome back! So are you happy now? Or did that little side trip just make things worse for you? Well, the survey findings are probably a useful thing for helping to target your sales message geographically.

    I mean you could probably send some angry messages into Louisiana, Florida and Hawaii, for example, and get back a lot of knowing smiles with piles of sales dollars. But you may not want to be so cavalier when you’re aiming at those sad souls in New York, Connecticut and Michigan.

     Hey, truth is that no matter who says what you’re supposed to be experiencing, happiness — like any other behavior — is a choice! Consciously or unconsciously, each of us choose our behaviors every minute of every day! And, like success, happiness is the journey, not the destination.

     Of course some states with more sunshine might do a better job of hosting the journey, or setting the table for our choices, but nothing and no one outside your mind creates or causes happiness or unhappiness. And where you live has very little to do with it. 

     Surely you know there’s truth to the old expression that “Misery Loves Company.” But, btw, so does “Happiness” and you need only look at faces around you at one of your upcoming parties to underscore that reality.

     The only gift greater than happiness is sharing happiness. Try it. You’ll like it.

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Blow the sale or

hold your tongue?

Diplomacy: Skill and tact in dealing with people

It’s comin’ ’round agin… the ole trainin’ ground fer dip-lo-macy. Yup! Thanksgivin’ gatherin’s.

Now if you can get through the entire dysfunctional-family -Thanksgiving-experience this year (especially this year with the sucky economy and your brother-in-law crabbing about the price of gas to drive to your house to eat), you will have earned a medal.

But –more importantly —  you will have completed the qualifying round for your annual refresher training on how to deal diplomatically with your internal and your external customers! (Internal: associates, employees, referrers, alumni, key suppliers; External: customers / clients / guests / patients, other suppliers, industry and community organizations, and the media) Maybe missing someone here, but you get the idea.

IF you can deal with your in-laws,  little kids terrorizing your dog and spilling unknown fluids on your furnishings and floor coverings, your uncle ranting about his adolescence (which he’s still in), your aunt Tilly reminiscing about her last 47 Thanksgivings, the neighbor’s kid revving up his overhauled Mustang next to your only broken window, and having to step over eleven spastic bodies glued to some idiotic football game on the TV that separates you from the only available bathroom, while hearing that four hours into the roasting process, the turkey still has ice inside of it

… YOU are ready to sell (No, not your house! Your products and services!)

How do we know this?  Because you’ve managed to deal with all of that and not be in jail, or the nuthouse! Somehow, you’ve risen to the occasion, kept the peace, swallowed your pride, bitten your gums and held your tongue (doing the last three items at the same time, by the way, is a pretty good trick!)

So what will you have learned  on the Thanksgiving firing line? There are times to speak and there are times to listen. EVERYONE is a prospective or repeat customer. EVERYone. Your appearance and demeanor and receptivity will determine whether others have a good time or not. Too much alcohol can undo the best of intentions. Too much food will give you a stomachache. Not stepping outside into the fresh air periodically will give you a headache (but avoid the side of the house with the revving Mustang!)

Every day is a new opportunity to do the best that you can do.  Thanksgiving, besides being a truly great opportunity to appreciate family and friends and all the brave young servicemen and servicewomen who make it possible to be able to gather together in the first place. It is also a great day to practice diplomacy and carry that renewed spirit forward in returning to your work.

OR, hey, don’t wait ’til the end of the month;  just read about it here, today, and start holding your tongue tomorrow! Sales are only made by listening! 

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Is “bigger” always better?

   If you haven’t visited Twitter,  you’ve probably no idea how extensive the ego destruction can be if your postings (“Tweets”) haven’t attracted 37,416,298 “Followers” in the last 24 hours.

     Oh, and there are at least 64 gazillion  other Twitterers out there who have the magic formula that will turn you into an overnight Most Highly Followed and Esteemed Twitterer sensation. Probably make you the hero of your whole office or neighborhood even!

     It makes me think about  how wasteful media advertising is if you’re not interested in attracting the entire world to your doorstep. I mean, let’s assume you’re selling Swiss Screw Precision Parts that are used in rocket ships. Should you run a series of network TV commercials on ABC, CBS, NBC, and CNN? (Insert sounds of regurgitation here.)

     How about full page ads  for your grass-cutting service in one of those idiotic national newspapers for bar graph fanatics? Gee, a direct mail campaign combined with Twitter and Facebook postings could put your hand-crafted pottery pieces on the map, don’t you think?

     Tell you what:  if you have that kind of money to throw away (and stupidity level to match), call me first. I’ll get you some great deals.

     If your target market  is comprised of specific individuals or specific industries or specific geographic areas, don’t waste a penny on advertising that goes to other people in other places.

     Yes, this includes refusing to do business  with the sleazy phonebook companies that go to great lengths to fragment the markets you want to reach so you’ll have to buy space in two or three or more books that slice up your market and, in the process, add another dozen markets you don’t need or care about.

     “Phone book ads  are a necessary evil” I’ve heard so many people complain over the years, especially professional services. The truth? They ARE evil, but they are NOT necessary.

     Your parents taught you  that where there’s a will, there’s a way, right? So when did you forget that? There are other ways to reach the prospects and customers you want without having to sell your sister and your dog (other jokes there that I’ll pass on!) just to pay for reaching people who cannot or would not be your customers anyway. 

     It’s one thing when the economy is booming  (let’s see, that was…uh…) and it’s a great thing to spread your name and message everywhere, with cost not a factor. It is, however, quite another mindset that’s needed when the economy is as bad as it is and VALUE needs to dictate expense.

     You don’t need to cave in to making media people rich with money that should be staying in your pocket because you are too lazy to look for other options. There ARE other options. You WILL find them when you put your mind to it. Or not.

     There’s always that one-time special deal package  — discounted from $1,297,000 to $1, 215,000 — to sponsor a major national show in 14 states even though you only provide service to three counties in one state, but it’s “such a deal!” 

     With advertising, bigger is not always better … and the bigger the impact, the bigger the bill.     

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