DAY 30 – 30 Days To The New Economy

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And perhaps you thought “Whew! This is the end of the 30 Days.”

But guess what? It’s just the beginning of The New Economy . . .



it’s time to get moving!

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatore

The next 7 steps you need to take now. Now? Now!

time to go

Over the last 29 days, we’ve discussed the ways in which yesterday is over, and today’s markets are not the same as they’ll be tomorrow. You need to be ready to pivot.

If you haven’t yet, you must be ready to continually assess and adjust and re-position as conditions change. Success loves speed. That’s because the New Economy is knowledge-based, nimble, and driven by technology—with the Internet as its infrastructure.

Old rules don’t apply.

If you’re an entrepreneur in this environment, working alone is no way to navigate this wild frontier.

You need to plan for the unique challenges and issues you will face in all facets of your business – marketing & competitive analysis, sales, finances, vendors & sourcing, labor & management, training & employee development – not to mention how to balance your business drive with your personal life to achieve maximum performance.

If you are just beginning or partway down the path already, make sure you keep these 7 STEPS TO ENTREPRENEURIAL SUCCESS on your mind and in your pocket:


• Define realistic objectives Besides “realistic, make sure your goals are also specific, flexible, due-dated, and in writing (even if it’s simply on the back of an envelope) . . . keyboarding simply doesn’t cut it if you’re truly serious about pursuing your vision of the picture you mentally paint for your enterprise five or ten years from now.

Write down your realistic/flexible/specific/due-dated goals that will lead you to that vision. If you feel you’re not getting there, simply adjust something about your goals (due date, sales numbers, whatever). Being able to make goal adjustments is exactly why it’s important to keep them flexible. Just put your pen to the back of another envelope!

• Create hands-on strategic plans – have 90-day plans as well as a one-year plan. You can count on delays, screw-ups, people problems, government interventions, market changes, inopportune news events. Don’t trow away your plans. Just keep adjusting them. Let reality dictate.

hands circle

• Employ winning entrepreneurship tactics – Figure out what’s working, what’s worked in your market. Master the art of permanent beta

• Work with all your critical stakeholders – customers, employees, vendors and investors . . . and especially customers! See problems as opportunities. Demonstrate your trustworthiness daily . . . people trust actions not words.

• Motivate employees to share your enthusiasm – share your vision and work in tandem with your people to help them create team goals.

motivated employees

• Take Care of Your SELF! without your good health and well-being (including not taking yourself too seriously), even plans etched in stone will do you no good!

• Stay alert to new connections and new opportunities – but don’t “jump” at any of them for the sake of money alone, no matter your financial need. This is hard to understand when someone waves cash at you (and you’re living on peanut butter sandwiches) . . . until you’ve been swindled or until you discover that you’ve underestimated your budgeting. You may never fully understand the need hold back when you’re feeling broke. But it’s more likely than not to happen. If you’re not a world-class underwater combat swimmer, stay away from dreaming about Shark Tank! Reality, remember?

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Watch for 30 More Days to the New Economy where

we look at today’s people and businesses that are crushing it.

In the meantime, come back next week to catch Hal’s newest small business, branding, marketing and entrepreneurship commentary

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For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit for the E-book

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Hal@Businessworks.US      Peggy@Businessworks.US

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