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“Keep your eye on the ball!”


It’s what good coaches tell 

every batter and entrepreneur!


Concentrating hard on everything that’s right in front of you as much of the time as possible is a tall order for every ballplayer and every business owner.

It is a physically, mentally, and emotionally draining pursuit, yet focus has proven time and again to be the single most important quality to possess (beyond having a burning desire), in achieving big-time success.

Of course, having a burning desire is the motivational fuel that usually accounts for having a sharp focus to begin with.


In other words, if you truly want to win the game more than anything else in the world, you will undoubtedly make outstanding plays and you will get hits no matter how great the pitcher is. Whether or not others on your team are as committed — and if those commitments outweigh the opposing team commitments — will determine if your team wins.

When you have your own business, your “team” is your staff of employees. If you lead they will follow. Hmm, heard that before, huh? But it’s true. The hitch is in the words, “if you lead” because saying one thing and doing another doesn’t cut it for leadership. And we all know how far the screaming Little League coach gets with impressionable young players.

Then there’s the other team you’re up against — the competition. And herein lies the one-way, downward chute into oblivion for too many high-spirited entrepreneurs: gearing themselves and their energy and their businesses to the competition. They need instead to gear themselves, their energy and their businesses to the market they target and the marketplaces they’re in. 

Everything else is an ego-based, self-aggrandizing waste of time, money and energy.


Even one-one-one competitors — boxers, tennis players, swimmers cannot enter the arena focused on the competitor and expect to win. Yes, they need to review competitive strengths and weaknesses, and they certainly need to have a fix on the ring, court, pool they’ll be competing in. There’s no discounting the importance of these awareness’s.

But FOCUS has to be on what’s INside, on gathering personal strength and drive, on desire, on gumption, spunk and determination. When business owners and entrepreneurial leaders can bring that spark into work every day and nurture the spark they see in others, they will find it very difficult to fail.

We’ve all read and heard that stuff on calendars and posters and Tweets and the bottoms of emails . . . all the warnings and words of encouragement and lectures and reassurances, and what does it all mean? 


The bottom line seems to be that if you can’t feel the courage for focusing on success somewhere deep down in your gut, and if you can’t know in your heart that you can and will make a difference in this life, maybe you should reassess what you’re doing and not be absorbing all that stress. Because halfway efforts produce halfway results and halfway results produce stress. And stress kills.

Winning in sports and winning in business is never easy because — in the end — keeping focused means that you are really only competing against your SELF!                                                    


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One comment so far


  1. […] The best creative marketing talent, plans, and campaigns — and the world’s greatest leaders — are born and inspired not by blood, sweat, tears, and insanely long hours, but by focus. […]

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