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Chinese Proverb . . .






Like facing a mental firing squad, being called out to justify your existence –by anyone with clout: a client, customer, partner, investor, lender, referrer, founder, advisor, even some braindead government regulatory agency official– can paint you into a corner of zero return on your time, energy, money, and often innovative talent as well. 

Justifying decisions and actions may be important in a courtroom but, in business, searching for reasons wastes enough time to prevent a needed quick-fix, to intercept momentum and slow down progress, and to prevent the launch of creative fantasy into innovative reality… a process today’s economy needs more of rather than less! 

Many entrepreneurs seem to include some form of justification frustration in their list of reasons for giving up corporate or government careers to join the ranks of the self-employed. “I hated having to always subject every breath I took to someone else’s microscope. Getting the job done on time is what should matter, not how or why.”   

Talk may serve to satisfy boardroom egos and government budget rationales, but if you own or operate a small business, it doesn’t cook rice! 


In our steadily sinking economy, it serves no purpose to patronize and pander. Telling your supporters that things are still not where they need to be but that they are in fact better than they once were means absolutely nothing. Nada. Zero. Action still speaks louder than words. Responding with a sense of urgency still counts big-time. 

All those business guys with clout (in the top paragraph) care only about results! ROI. Benefits. What’s in it for them? How soon can they realize value or affect a turn-around? So the trick is to side-step requests to justify yourself by answering demands to explain why the rudder broke, and to use that time and energy instead to right the ship.

It’s called an “action attitude.” Every successful entrepreneur I’ve studied has practiced it under fire, when the chips are down. Those I’ve seen who dwell on “getting to the bottom of things” usually do because that’s what they choose to preoccupy themselves with, instead of moving forward. 

If you think you need all the answers in order to move on, you’ll never move on. Which brings us to the central message here. Sure there are times when we need to explain ourselves for the sake of maintaining household or employee harmony, or to satisfy an upset customer who demands it, or to keep an investor at bay. But:

You need to free yourself from always feeling that you have to justify yourself.


It reportedly took Thomas Edison 10,000 attempts to invent the light bulb. Imagine if he had to stop and explain his way out of each failed effort? We’d still be sitting in the dark! Life is to short to worry about what went wrong. Focus on getting things to go right!                                         


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Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

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