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As a national book award-winning author, a national marketing award-winner, and two-time university Professor-of-the-Year award winner, I can deliver the sales you want. 


Don’t believe it!


But if I tell you that I’ve created client programs that have delivered over $1 billion in sales, believe it! (Actually, all of the above is true. But if it’s sales increases you seek, “sales produced” is all that really matters, right?)

I am a writer so (for more than thirty years) I read approximately 1.5 books a week. Fiction. Nonfiction. You name it. I have my favorite books and authors, but I am always trying out new ones.

I rarely if ever choose to do any kinds of “reviews” on this blog, but —and I really should know better by now as I look back at bogus past big-name “Prize” recipients like Carter, Gore, and Obama-– when a Nobel or  Pulitzer Prize winner of any kind comes along, I am still (unfortunately) mainstream-media-conditioned to snap to attention.

Hence, to make a business point at the conclusion of this post, here is my 100% subjective review of Pulitzer Prize-winning book TINKERS by Paul Harding, MFA (who taught writing at Harvard and The University of Iowa):

First of all, considering that the speed of reading this meager (183-page) book could be equated with underwater page-turning, and that the torture of the story offered –which literally tells you how a clock is made when you simply want to know what time it is– Water-Boarding might have been a more fitting title.

If it doesn’t put you to sleep, or drown you in the author’s sweat (which he surely poured forth trying to polish and perfect every overkill shred of every word), it will make you so thoroughly depressed you’ll want to run to the nearest cliff to swan dive into the rocks below.

Even if your genes have been handed down from Socrates, you’ll be bored to tears at this writer’s heart-wrenching effort to draw you into a totally unremarkable story of death and dying.

If, by the way, the subject intrigues you, look up Elizabeth Kübler-Ross for a real education minus all the fluff.

But my advice? Don’t waste your time with TINKERS (or your $14.95/$16.95 in Canada) unless word craftsmanship and belabored descriptions get you excited.

If it’s a great read you’re looking for, you may rather want to go directly to Jed Rubenfeld, Nelson DeMille, Cormac McCarthy, Kent Haruf, or E. Annie Proulx.

Now, why is this like business? What does this have to do with entrepreneuring?


Lots of business service people out there sport big-name awards. But the odds are pretty good you’ll never relate to their missions. And, even if you do, they’re not likely to produce sales for you!

It’s probably a best bet to disregard what business elitists think, and direct your needs to those providers with real-life performance track-records.

If you’re brave enough to ask, I’ll be happy to tell you endless tales about creative groups, ad and PR agencies, marketing firms, management consultants, SEO “experts,” website designers, media moguls, and incompetent but well-intentioned relatives who have won major awards, charged a fortune in fees, and produced nothing!

Generally speaking, the classier and slicker the presentation (or book cover), the more award-conscious (as opposed to sales or productivity-conscious) a given provider tends to be.


As a business owner or manager, this translates to:

  • Exercise extreme care when hiring outside consultant or service providers to make sure they are more committed to producing what you need than to serving their own pursuit of awards.

  • Be careful about appearances. They are rarely what they seem.

  • Ask for samples and examples. Put genuine effort into the screening process.

  • Remember that awards of any kind are (like my review above) totally subjective. Sales are real, tangible, and measurable.


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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

2 comments so far

2 Comments to “BUYING HYPE”

  1. Joe Strummeron 24 Apr 2011 at 1:06 am

    But Hal – YOUR pitch is that you’ve won awards. You’re kind of a knob, really, aren’t you?

  2. Hal Alpiaron 24 Apr 2011 at 8:53 am

    Thank you, Joe, for your visit and for your time and trouble to comment. I am very appreciative.

    I guess I might agree with your point IF I considered myself as having a “pitch” to begin with, but I don’t. Awards? Yeah, they manage to attract attention, but they really mean nothing when it comes down to actual performance, which is what my point is: Always LOOK BEYOND THE GLITTER to see the substance! Don’t stop at the surface just because a bunch of self-proclaimed “experts” think a person’s work is great. It’s highly unlikely they are seeking the kind or level of performance needs you are, as –in this case– a client!

    I am grateful for your comment. I will make more of an effort to be careful in explaining the positions I take.

    Thank you and please do return again soon.

    Regards – Hal

    P.S. JOE: If you ever return to this site and see this, you should know that I reproduced your comment and my response and put it into an email I sent to you at the address you provided (just to make sure you saw what I had to say in the event you weren’t checking back at “comments” here). It bounced back from Yahoo saying you do not have a Yahoo account. Cest la vie! (and Happy Easter!)

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