What you see is . . .

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In business and life:







The business world is filled

with its share of illusionists.

Look in the mirror. Are you

coughing from the smoke?


We are under relentless media bombardment of fake unemployment numbers. The make-believe news has risen to howling proportions. It’s the White House’s feeble attempt to have us all swallow that the economy is on the upswing (which failure to confirm requires, merely, a trip to your nearest gaspump, with $8 a gallon coming soon to you!).

Just the word “gaspump” puts a gasp in your ump, right?

Probably because it prompts you to remember the last guy who ripped you off.

(Am I imaging this? I doubt it!)

Looking back to November, 2008, should remind us all that in business as well as government (and all of life!), what you see is not always what you get!


Though most of us think the Latin phrase “Caveat Emptor”Let the buyer beware— first surfaced in the Ralph Nader consumerism movement of the 1960s, the birth of its use was in fact claimed in 1523, would you believe? So, bottom line here is that deception in business has been around for awhile.

Talk with anyone who sailed through the last few years of the “Dot Gone” Revolution in the 1990s, and you’ll hear sad tales of almost jumping out of tall buildings. I lost $500,000 with a legal signed contract in hand. Another family member lost $1.5 million with a signed contract in hand. The lesson? Signed documents mean nothing!

Where does that leave us? Having to be V~E~R~Y cautious about others we do business with. I’m not so much talking about customers (though big-ticket product and service customers have been known to take what they can and run). I’m really referring more to employment and investor and loan arrangements — big bucks deals!

But I’m also keying in on small business ripoffs that cost big-time hours and effort.

Those are the real killers of entrepreneurial spirit!

I need to make sales to eat.

It’s often hard to do due diligence on a small-time business down the road or in the next town enough to find out that the owner is a scam artist, looking to con as much information from your brain as possible, for free!


Experience has taught me some, but –in the end– I still have to sell my services. Selling services requires giving services. You can sample the pastrami in a deli, but any kind of consultant (except maybe a pastrami consultant) has to provide a sampling of know-how and experience, and that takes time. And time costs money.

So figuring out how to best parcel out samples of your expertise in order to hook the fish but not lose your shirt is the ultimate challenge. And you may never win if you don’t approach prospects with reserved skepticism. I’m not suggesting distrust. I trust everyone until they prove otherwise. I’m talking about being yellow-light-cautious. 

Not everyone has your integrity. Not everyone believes in God. Not everyone functions completely on her or his own. (You’ve heard of silent partners? Wives? In-laws?)

There’s not a whole lot we can do about gas prices, but we always have control of whom we choose to do business with. Yellow lights are only followed by red lights!

Stay alert. Don’t get hurt!

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302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

3 comments so far

3 Comments to “What you see is . . .”

  1. Hal Alpiar’s Blog » BUYING HYPEon 24 Apr 2011 at 12:05 am

    […] Be careful about appearances. They are rarely what they seem. […]

  2. Hal Alpiar’s Blog » Your Comfort Zoneon 28 Apr 2011 at 10:02 pm

    […] Laughing with a new puppy and new baby until it’s scoop-up and diaper-change time, or waking up to wailing cries and incessant barking. Thinking that Mid-East violent turmoils are too far away to be concerned with. (Are they?) Struggling to reconcile government reports of climbing unemployment with government reports of growi…. […]

  3. Hal Alpiar’s Blog » KILLER BUSINESSESon 07 May 2011 at 10:39 pm

    […] do some businesses make it so hard for customers to purchase their products and services? Who knows? Do you know? I don’t know. […]

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