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 “I read a blog today,


Oh Boy!”


[With thanks for the unconscious melody, to The Beatles]


Contrary to a blog post I just read, MOTIVATION does NOT come from inside you!

It is DESIRE that lodges itself deep within each human being (and of course most animals).

Motivation is an influence that’s exercised and exerted from the OUTSIDE.

It is what activates or triggers desire.

To say someone is “self-motivated” simply means that person is in touch with her or his desires, and that some external things or events (or other person or people has) have activated, stimulated, or triggered those desires, increased awareness of them, and brought them to the surface.


This little bit of wisdom is as important to marketing strategists, sales professionals, and online content writers and designers seeking to trigger emotional buying motives, as it is to business owners and managers.

  • We’ve chatted here often about the practical motivational applications of Maslow’s Theory of Needs Hierarchy.

Decades later, it is still a constant and still the most valuable motivational tool for business and organization leaders.

It requires leaders to pay ongoing attention to what things most make themselves and those around them “tick,” and recognize that needs can change instantly. 

  • Herzberg’s research adds yet another dimension of reality that we often assume that we know what other’s needs are, but are frequently wrong . . . and that financial and job enrichment rewards are important, but in motivating for true job satisfaction, gaining some sense of achievement is what really matters most.


Okay, now that we’re past all that textbook stuff, let’s take a closer look at leadership. Motivating and inspiring others to perform optimally is a primary challenge and responsibility.

Whether the prompts to action are directed toward problem solving or innovating (or producing innovative solutions), or selling (which may of course combine all of the above), there is an over-riding need to turn on the reality spotlight!

The point is if you are out there on the front lines of sales and/or management–and aim to be successful–you’re not likely to have the time or patience to mollycoddle (cool word, huh?) a bunch of theoretical approaches about how to do your job.

Theory talks. Reality walks.


Now, here’s the killer: if you don’t do the reality booster-shots hourly or daily, your leadership effectiveness stands to suffer big-time.

Remember those on-the-job moments when a boss expected you to be internally-motivated and told you to do something “by the book” that turned out to be dumb, wasteful, irrelevant, insensitive, or ineffective (maybe all?)? Just a small example.

What about the boss who got you excited about doing something that you always wanted to try or to learn, but thought you’d never get the chance? THAT is external motivation of your internal desire! Also just a small example.   

How can you reach inside those you are responsible for leading, to locate and push those magic buttons that ignite their rocket launchers?

One good answer: 

Igniting people’s individual rocket launchers requires full understanding that the strength of your role performance as a leader is determined by how well you can get to know your SELF and others’ individual selves.


Your ability to make great things happen depends on how effectively you size up other people’s qualifications, energy drives, interests, instincts, capabilities . . . and desires!

The more you can know yourself, the more easily you can know others. When you know what others want and need, you’ll know how, when and where to reward and challenge them most productively.

But keep it on your back burner that a personal crisis or even minor oversight on your part or on the part of any of those you lead, can change the dynamics of the relationship and the tasks at hand overnight or within the hour, even within the minute! And that can change what you need to do to help others make a difference. 

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302.933.0116  Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!



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