“Dreams which have

not been interpreted 

are like letters from

the Self which have

not been opened”

— TALMUD

Here’s the thing, the most successful business people in the world all share some common traits and all share one common status of being self-actualized. This means that they have each learned some in-depth things about themselves and have used that information to figure out what makes them tick.

Bill Gates, Thomas Edison, Steven Jobs, Mary Kay, Henry Ford, Dale Carnegie (Add your own), have all been students of themselves in the processes of designing and developing their businesses.

Do you know what makes you tick?

One way to get a better fix on the answer to this question is to write notes to yourself the minute you wake up in the morning about any dreams or parts of dreams you can remember . . . a “dream journal” if you will. By forcing yourself to take up this practice and jot something down every morning, a few things will happen:

1. Odds are good that after a few days, you will begin to remember more and be able to record more. In this case, more is better.
2. Repetitive patterns or scenes or thoughts or images may begin to emerge that will help you interpret more and learn more about your SELF which can boost your business big-time.
3. The more you remember and write down, the more likely you will be to feel less stressed, and to be more productive both on and off the job.

Is this information to share with your white-shirt-and-tie corporate brother-in-law? Probably not. I wouldn’t in fact recommend sharing the idea with anyone until you start to see some results for yourself. Why does the idea seem too off-the-wall bizarre? Because it’s not in any business textbook and most of those who benefit by the practice don’t discuss it for fear of . . . well, you understand.

A primitive Malaysian hunting and gathering tribe called the Senoi (Bing or Google them if you’re interested in more detail) have a generations old practice of waking each morning and talking about their dreams from the night before with others in their tribe. They reportedly go from one tribal member to another until they feel satisfied with the interpretation of their dreams.

Wackos, right? Wrong. The tribe is free of stress, free of disease and free of mental illness.

Imagine if you could be enjoying that luxury right now. Is it mumbo-jumbo or dark magic? Not likely. Since almost all research ends up demonstrating that disease of all kinds has a psychosomatic base that inevitably evolves from stress, it shouldn’t be surprising news.

When a group of people (regardless of how primitive) devotes part of every day focusing on, exploring, and identifying stress sources, that group is going to experience less stress. Less stress means less disease and less mental illness.

Keeping a daily “dream journal” is one way to help yourself (which means you will also be helping your business) beginning immediately. And it’s FREE! (Oh, right, a blank book and a pen!)

Comment below or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

S T O P

managing problems

and S T A R T

ending them!

     We are unfortunately taught from pre-K through graduate school, and brain-deadened all along the way by government, unions, and giant corporations (plus well-intentioned family, friends and associates), to wring out our dripping old problem washcloths and use them again.

     Some kind of recycling “green” thinking stewardship-leadership idea?

     Well, far be it from me to not be fully supportive of environmental and ecological interests, but “No Thanks!” when it comes to recycling problems. To manage a problem is to recycle the problem until it comes back again and bites you in the butt! Small businesses don’t have the financial staying power to withstand multiple butt-bites.

     This leaves small business leaders to end the dripping-old-problem washcloth cycle before it begins by blowing the thing up, instead of letting it collect bacteria before its next use. How? STOP doing everything we’ve been taught since childhood: STOP STUDYING THINGS SO MUCH!

     “OMG, that’s sacrilegious! We have to be analytical — especially men — that’s our job!” Right. Because every blue-blooded American is crazed about getting and regurgitating the “in-depth analysis” offered by competitive sporting events commentators, by political and news pundits, by medical and diagnostic healthcare professionals … and by the vast majority of teachers in the vast majority of classrooms. 

     But this is about your small business and my small business, not the AFL-CIO,  AARP, Chevrolet, Bank of America, VERIZON, GOOGLE, main-stream media or the American Federation of Teachers. This is not about the futility of trying to end the vicious cycle of problems of the deep-pocketed. This is about learning what no one (except perhaps for some wise old grandparents!) has ever taught us: HOW TO THINK!

     Leadership means many different things to many people and organizations and governments, but to small business owners, operators, managers, and entrepreneurs, it can only mean one thing: HOW TO THINK!

     Even college which is supposed to teach us how to think, teaches us instead simply more of how to analyze. Analysis skills will not ingratiate a customer, pay a bill, respond to an immediate market opportunity or patch up piece of bad press.

     Long-term strategic planning is the lifeblood of big business and often accounts for giant corporate leaders’ collective inability to see their hands in front of their faces. Action plans are the regimen of small business; they are about what’s happening now and what can be done now to start ending problems now.

     Successful small businesspeople don’t waste time re-assessing, re-evaluating, re-comparing, re-contrasting, re-thinking, revising, re-visiting, re-structuring, or dwelling on re-reads of studies, surveys, and reports.

     Successful small businesspeople try solutions, and when the solutions don’t work, they try other solutions; they don’t waste valuable time, money, and effort running around in circles trying to manage the fire and put the same flame out over and over again. They get rid of the fire.

What can you do today to start ending

            the problems you’ve been managing?          

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

“Git yer shovel and

hipboots, Mollie;

that slick sales guy’s

back agin.”

     When did you last encounter a slick, fast-talking salesperson who answered your questions like he was snapping a towel? A car dealership? Discount furniture store? Stereotypes? Sure, but the examples serve a purpose because they bring the worst images of sales to the surface. If we can know the worst case scenario, it’s easier to strive for the best.

     The problem is, it seems to me, that many salespeople who appear to be best case scenario salespeople on the surface are actually worse than the worst underneath. They are the ones who are smart enough to recognize that nobody likes or buys a “sales hustle” anymore, that today’s consumers are more enlightened shoppers, so they blanket the truth with a snow job and hope no one notices the slippery ice below until the check clears the bank.

     These are the same hot-shots who ignore or trivialize prospects’ concerns and create diversions by instead emphasizing the strengths of the product or service being shopped, to the exclusion of the weaknesses. It’s a throwback sales attitude that no longer tweaks the twitter, if you know what I mean. 

     But, hey, doesn’t every one in sales do that? No. True sales professionals treat prospects like family (well, not including the dysfunctional cousins). True sales professionals may not dwell on weak sales points, but they won’t smoke and mirror the negatives into some dark corner either.

     Professional salespeople build high-trust reputations at every opportunity. They are invested in selling as a career. They get the big picture of life. They seek to build a reputation for honesty, not deal-making. They want to be able to establish long-term repeat-sale relationships once the sale is made.

     If you’re serious about sales and you should be… if you’re a rep or business owner or manager (of ANY part of ANY business), or an entrepreneur… because your very existence depends on how effectively you listen to customers and respond to their needs and concerns.

     This includes being as open and honest about your product and service weaknesses as you are about the strengths. Leave the one-sided boasting to the advertising and PR people. YOU are the company! Customers and prospects expect and deserve truth as well as benefits.

     When a salesperson tries to give someone a snow job, he or she is starting out with the assumption that the customer or prospect is stupid. Frankly, ANY assumption is dumb (We can all stand to be reminded that expectations breed disappointment), but starting out with a snow-making machine — and not first handing the prospect a shovel and hip-boots — is particularly self-destruct-targeted.

     It doesn’t take more than a couple of minutes with Bing or Google to learn as much if not more than any sales rep about a particular brand or product or service… and whether snow is in the forecast! 

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

“Customer service begins

after the sale is made!”

–IBM, the early days

Is it just me? I hate the put-stuff-together, 46-fold-road-map-style directions printed in fading gray ink on tissue paper (but in 27 languages!) for products I purchase. Like the Christmas toys that even your child can assemble that kept you up half the night, HO! HO! HO!

And then there are those great power tools from Mexico with instructions that challenge your English-Spanish pocket dictionary left over from trying to deal with the landscapers last summer, when you offered them –por favor– a bowl of eyeballs instead of ice cubes.

You got the tools for putting together that great “Early American” furniture set from China, with instructions in broken English and diagrams to match? Oh, and only 89 of the 92 parts?

Or how about those “E-Z Steps” that accompany the new services you signed up for? You know, the “techy” ones with 11 disclaimer paragraphs of .4 type that protectively entomb a microscopic 800 phone number to call for further information about account activation?

Right! It’s that number you’re allowed to call between 9am and 11am or 2pm to 4pm, Pakistani time. Yup, the same one included in the box of Mexican power tools and Chinese-American furniture, that by now you’ve learned to not mind being left on hold for 45 minutes for the privilege of finally connecting with a non-English-speaking, unintelligible “counselor.” 

Of course by this time, you full well know where you’re going to plug the thing in, and what your plans are for the new drill and saw set as soon as you can Google the counselor’s phone number to get a street address and take the next flight out.

I’m not being multi-cultural-diversity friendly, you say?

Sorry, I don’t think it should have to be a huge time-wasting political struggle just to be a customer… a paying customer no less!”

Don’t underestimate the sales power of product and service directions. You need to exercise at least as much care in thinking through and writing (and printing) instruction information as you do for your marketing, advertising, promotion, and sales materials.

A well-written business plan might help you wrangle some financial backing, and some super website content and marketing materials might help you drive customer traffic to your products and services, but customer service (the real thing) starts the minute a customer settles in to figure out how to best use and care for your products and services.

Customer service doesn’t mean you smile and handshake and backpat people through the orientation period that needs to frollow every purchase. (Why do assembly and activation instructions have to be more complicated than frozen food package directions?)

Whatever credibility, integrity and branding value you may have worked hard and spent much to achieve will go out the window in a heartbeat when your customer spreads out the paperwork and finds small-type loopholes in the warranty, a missing or damaged part, no clear diagrams or explanations, stickers that don’t come off…

Make it hard for customers to not be thrilled!

If manufacturers or suppliers aren’t doing their jobs, don’t represent them, OR do their jobs for them because–in the end–your customers are your customers who will boost your repeat sales numbers when you boost your attention to after-sale details, like directions.

# # #  

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

Travel in circles

of authenticity!

     I used to teach  my entrepreneurship students to carry their business cards everywhere. I even suggested that a couple of laminated cards tucked into a bathing suit pocket or workout or yoga bag wouldn’t be a bad idea. They thought I was nuts!

     I’ll tell you what…  you find me someone who is a self-made business success who doesn’t always have a business card available, and I guarantee you that an inheritance played some role. Proactive business owners and managers know that most explosive business opportunities come from where you least expect them.

     I’ve had people  track me down with a ten year-old business card that no longer had the same address and phone numbers. And of course you can find anyone these days on Google. The point is to not discount the value of every contact you make every day.

     Networking isn’t about  a great grip handshake, a business card exchange and a teethy smile. Networking isn’t a flashy passing or a thunderbolt. Networking is all about cultivating the relationships you initiate.  Here are four thoughts, and a bottom line…

One:

Take the time and trouble  to jot down the date, event, and some memorable trait or visual or vocal characteristic or attribute on the back of every business card you collect. “Red hair / wire-rim glasses / unbuttoned collar / infectious laugh” are the kinds of comments that will help bring the individual back into focus after a hundred other cards and a hundred hours pass. 

Two:

Write something personal  on the cards you give out, especially to someone you really want to remember you. Scribble a connecting website or 2nd email address that’s not printed on the card, your cell number, or a book title you recommend.

Three:

Follow up. Follow up. Follow up.  Nobody does it. I’m not talking about being annoying or badgering; don’t waste your time. I mean if someone mentions they have a child with a special interest or need, and you run across information that’s related, send it along: “Saw this and was reminded of our discussion; thought you might be interested.”

Four:

The biggest and/or best business deal  you ever get is likely to come –as they say at the ballpark– from out of left field. It may be a contact you never dreamed of being productive, or one that comes as a second or third person referral from someone else who you never thought even noticed you.

The Bottom line . . .

Don’t write anyone off. 

The world is getting smaller every day.

People who like you and what you have to say

will talk about you and make sales for you . . .

when you least expect.

Oh, and expectations, by the way,

breed disappointment.

Value and appreciate everyone you encounter

regardless of appearances or stature.

What goes around, I’m reminded,

comes around!

Travel in circles of authenticity! 

# # #

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

When did the plumber

and the weatherman 

get their operations? 

     Am I living on another planet, or what?  When did the plumber become a mechanical contractor?  When did the weatherman become a meteorologist?  (Don’t get me wrong.  Meteors are interesting phenomena, but I only care about temperatures, rain and snow.  For meteors, I have the Science Channel.) 

     Oh, and please, when did an “operation” become softened to a procedure?  (Probably when numerous hospitals became medical centers, chiropractors became sports physicians, and cardiothoracic surgeons became heart specialists).  Ah, yes, and of course 99% of procedures are also routine procedures! 

     Speech therapists, who specialize in helping people speak and swallow better, no longer want to be called speech therapists; now they’re speech pathologists.  (Don’t pathologists specialize in dead people?)  

     Many salesmen and saleswomen who became “salespeople” during the sexual revolution are now (more PC) sales associates.  Like the trouble with mailmen and female mailmen finally settling into a state of  androgenous mush to become universally known as postal workers.  Oh, and have you noticed how few companies have employees anymore?  How about Members as in “going to work at the clubhouse.” 

     When I was in school, we had a janitor to clean the building.  Then the janitor became a custodian which no doubt upset many legal custodians (and, correspondingly, numerous lawyers and attorneys and attorneys at law — all of whom, in my judgement, deserve to experience upsets!).  Ah, but take heart, now the old guy is called a maintenance facilitator, leaving little doubt as to custodianship! 

     I hope we don’t all begin confusing the MVB with the DVM and start getting our cars in for flea and tick treatments, and tail light inspections for our dogs!  By the way, in this age of specialization, a canine ophthalmologist?  This is for those near-sighted pitbulls? 

     So what does all this mean? 

     For small businesses (especially startups) and big business HR departments and others who make these decisions: Don’t parade yourself around on stationery and business cards and websites as “CEO” when you’re a one or two-person firm, or as a large company “Director” of something that no one else is involved with (So how can you be directing?). 

     That kind of inflated title stuff worked in olden times, before every bank in town had 14,000 vice presidents, but not today. 

     “Founder,” by the way, is equally unimportant unless you started Dreamworks or Microsoft or Google.  If it’s that important to your ego, put it on a sticky note on your bathroom mirror to remind yourself of your genius talents.

     Bottom line:  Call yourself what you are!  Say what you do!  Stay away from fancy and misleading language.  Make-believe titles, overblown and over-inflated job descriptions do disservice to your organization, regardless of whether you’re a Mom & Pop operation or a Fortune 500 mega-corporation.  

~~~~~~~~~~~~~~~~~~~~~~  

FOR ONE-MAN-BANDS AND MULTI-NATIONAL CORPORATIONS AS WELL, ONGOING SALES SUCCESS IN TODAY’S BUSINESS WORLD IS ALL ABOUT BUILDING AND CULTIVATING “HIGH TRUST” LEVELS. 

THIS IS ACCOMPLISHED BY CONSISTENTLY  DEMONSTRATING STRAIGHTFORWARDNESS, A COMMITMENT TO AUTHENTICITY AND SOCIAL CONCIOUSNESS LEADERSHIP . . . AND –REGARDLESS OF INDUSTRY– TO BEING FULLTIME DEDICATED TO THE PROTECTION AND PRESERVATION OF ENVIRONMENTAL WELL-BEING.

 ATTITUDE IS THE CORNERSTONE.

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