NETWORKING: The contact you never expected

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Travel in circles


of authenticity!



     I used to teach  my entrepreneurship students to carry their business cards everywhere. I even suggested that a couple of laminated cards tucked into a bathing suit pocket or workout or yoga bag wouldn’t be a bad idea. They thought I was nuts!

     I’ll tell you what…  you find me someone who is a self-made business success who doesn’t always have a business card available, and I guarantee you that an inheritance played some role. Proactive business owners and managers know that most explosive business opportunities come from where you least expect them.

     I’ve had people  track me down with a ten year-old business card that no longer had the same address and phone numbers. And of course you can find anyone these days on Google. The point is to not discount the value of every contact you make every day.

     Networking isn’t about  a great grip handshake, a business card exchange and a teethy smile. Networking isn’t a flashy passing or a thunderbolt. Networking is all about cultivating the relationships you initiate.  Here are four thoughts, and a bottom line…


Take the time and trouble  to jot down the date, event, and some memorable trait or visual or vocal characteristic or attribute on the back of every business card you collect. “Red hair / wire-rim glasses / unbuttoned collar / infectious laugh” are the kinds of comments that will help bring the individual back into focus after a hundred other cards and a hundred hours pass. 


Write something personal  on the cards you give out, especially to someone you really want to remember you. Scribble a connecting website or 2nd email address that’s not printed on the card, your cell number, or a book title you recommend.


Follow up. Follow up. Follow up.  Nobody does it. I’m not talking about being annoying or badgering; don’t waste your time. I mean if someone mentions they have a child with a special interest or need, and you run across information that’s related, send it along: “Saw this and was reminded of our discussion; thought you might be interested.”


The biggest and/or best business deal  you ever get is likely to come –as they say at the ballpark– from out of left field. It may be a contact you never dreamed of being productive, or one that comes as a second or third person referral from someone else who you never thought even noticed you.

The Bottom line . . .

Don’t write anyone off. 

The world is getting smaller every day.

People who like you and what you have to say

will talk about you and make sales for you . . .

when you least expect.

Oh, and expectations, by the way,

breed disappointment.


Value and appreciate everyone you encounter

regardless of appearances or stature.

What goes around, I’m reminded,

comes around!

Travel in circles of authenticity! 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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