Jan 08 2009

REASSURANCE sells, builds customer loyalty

Yes, you’ll live. Take two aspirin,

                                                 

and call me in the morning!

                                                    

     I read a study that said something like 94% of all doctor and hospital visits, even to emergency rooms, are for (drumroll): reassurance! 

     The extent to which we all need to have our backs, shoulders and tops of our hands and heads patted while being told that we will live after all, and that everything will be okay, seems highly improbable in the face of what the exaggerated tv news coverage and drama series portrayals would have us believe.

     I mean who among us hasn’t cringed at the thought of being thumped onto stainless steel and wheeled like so much beef through the butcher’s back door, into the chaos and hysteria of ER, or Grey’s Anatomy, or House, or Chicago Hope (reruns), or General Hospital, thinking we’re at death’s door but still not be a priority case because others (jumpers, stab and gunshot wounds, drug overdose and heart attacks) are dying quicker? Aaargh!

     Anyway, these thoughts surfaced today in a “BURRIS UNIVERSITY” customer service training session I ran for 25 management team members of BURRIS LOGISTICS http://BurrisLogistics.com on the Delaware Technical & Community College www.dtcc.edu campus in Georgetown, DE. 

     Participants who volunteered feedback comments in the training room, and many who approached me during and after were particularly vocal about the reassurance values of the material and methodologies covered (including stress management, behavioral focus and choices, written communications and listening skills, and the pursuit of increased self-awareness as keys to dealing better with others). 

     Based on this writer’s firsthand experience facilitating over 500 management training programs, the participation and energy levels of this particular cross-section-of-management group from 15 different Connecticut-to-Florida BURRIS locations, was exceptional.

     And it was a genuine pleasure to be the designated deliveryman of reassurance. 

     Reassurance increases self-confidence. Increased self-confidence boosts feelings of self-esteem. The combination serves to eliminate or minimize feelings of self-doubt, inadequacy and skepticism that hold us back from making progress . . . even hard-charging entrepreneurs need reassurance. Reassurance triggers sales and builds customer loyalty.

     Don’t you as a parent evoke the same confident behaviors and obvious feelings of self-worth from a small child when you pat him or her on the head for “a job well done”? Doesn’t this patting business work wonders on the family dog? Don’t you like it when a spouse or partner or boss or customer pats YOU on the back, even if it’s just a verbal pat? And don’t you perform better?

     Reassurance works wonders. Try some today. See how many backpats you can give out in one week! A dozen? More? I’m sure you’ve got what it takes to be that generous with your (deserving of course) compliments!    halalpiar  

Special thanks for inspiring tonight’s post to Kirk Hoover, Atlanta, GA, Vice President of Business Development, and Wendy Singer-Lowry, Philadelphia, PA, Director of Purchasing for BURRIS LOGISTICS

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Dec 13 2008

Some scattered business observations . . .

Dogs, music, and BJ’s

                                                    

. . . sounds a little raunchy, but remember the source.

       How hard is it to keep your stomach from gurgling with anxiety when you’ve got blog posts to put up and articles that need writing and editing, and the hours tick by, while no one at the cable company knows more than to tell you that your connections are not functioning?  Duh!  Uh, we called you, remember? 

     So me, the great 30-year teacher of stress management needs to . . . well, you know the rest. 

       A little diversionary follow-up report to yesterday’s post, btw, is that the BJ’s I mentioned, that had the gall to charge prospective customers for the privilege to shop in their new (197th) store, opened today.   

     The most telling comment I heard was that there were more people inside the store at any given moment of the day than live in the entire town (and probably four surrounding towns as well).  So that just goes to show you how little I know about what works anymore in retailing.  Who woulda thunk it?  Right, BJ’s! 

       But the good news is that the store is 100% perfect, bright, cheerful, beautifully laid out, lots of quality merchandise at very low prices, and offering a huge selection.  Just too crowded!  Oh, well.  We’ll try it on a weekday.  I’ll let you know.  Humpf!  

     I just wrote a reminder note for Monday Vet checkup appointment for my two dogs and that stool samples are needed.  Best place to put it is with my papers for early morning meeting with clients so I remember to get on the road asap after the meeting.  Hope the note doesn’t fall out.  “Bring poop samples to next meeting!” might be hard to explain.

       It’s weird to be typing this in Word instead of my friendly little blog window. 

  

I was reminded today of two things you can never get back:

the stones you throw and the words you use.

 

     Belated Happy Birthday to my son the musician.  We spoke (and I sang!) on his day, 12/11, but I hadn’t yet managed to squeeze Christopher www.alpiar.com into my blog.  Anyway, he sent me the following link that he ran across:  http://video.stumbleupon.com/?p=kkdpiahine . . . a pretty cool solo performance no matter what your level of music interest.

       Oh, right, dogs.  So now you know the slow motion truth of my brain activity.  But since you already know about their poop, you should want to know that one’s an all black 5 year-old cocker spaniel, Tuckerton (he’s named after NJ’s Tuckerton Seaport, a mile from where we once lived), and the other’s an 11½ year-old golden retriever, Barnegat (she’s named after NJ’s Barnegat Bay, where we once welcomed the waves onto our front yard).  Now you know why I’m not moving to Machipongo, VA, anytime soon.  

     I promise more substance tomorrow, assuming the great awakening of my cable company.  In the meantime, have a wonderful night.   halalpiar

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See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

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