There was a time, once upon a time, when I was young and foolish, and convinced I knew everything. Well I did know everything. Of course I did. After all, I was 29 or 30 and way past the dirt-poor boyhood lessons of life and growing up. In fact, I had been growing up in New York, which –when I look back– was a miracle all by itself. I mean, who grows up in New York?

A New Yawka? Ugh, who

wants one of them around?

It’s a weird thing when you think you know it all and have seen it all and have been there and done that and have the t-shirt, and then: swhooooosh! —out of the blue– the real you, broadsided with a new learning experience.

It happened when I was one of those hot-shot Madison Avenue advertising guys you may have seen portrayed on TV’s “Mad Men,” or maybe not. (Actually, that show was not very authentic, but what does TV have to work with except half-truths anyway?). I commuted 40 minutes each way by train into the city, M-F, creating great ads.

I married too young, and as I went “over the hill” at age 30, I was already ending a messy marriage, and winning diapers-galore legal custody of my three children (2,2, and 4), one of the twins profoundly retarded. Imagine the small army of friends, neighbors and household help (from a loyal young caring live-in couple, Wayne and Peggy).

As luck would have it, my troubled twin (now PC-termed “profoundly developmentally disabled”) slept all day and cried all night as I walked the floors with her. So with endless spare time on my hands, I made the mistake of taking up with more of the politics I’d left behind as a teenage and 20-something volunteer for the Democratic Party.

I know, I know, but it was because my parents were lifelong Democrats — “The working man’s party,” my father proudly exclaimed. I figured he should know which team was the good guys because he was of course, a working man! Besides the Democrats all spoke from the heart and made powerful promises and shook my father’s hand.

So what’s changed? The Democratic Party. It walked away. Democrats are now the party of greedy union bosses, elite academics, never-say-die tree huggers, fat and happy government employees, free handout beneficiaries . . .  and UN-American, share-the-wealth-with-thieves-and-illegals-to-build-votership idealists with no sense of reality.

Then I became an entrepreneur.

Democratic Party leadership (now there’san oxymoron!) is invested in destroying entrepreneurs and entrepreneurial spirit . . . obliterating the same entrepreneurial spirit that built this great nation. They are on a relentless anti-capitalism freight train crusade to run over and destroy small business enterprises and ownership

. . . at the expense of job creation and economic survival!

Doesn’t sound like much of a good trade-off to me, but, hey, what do I know? I’m just a transplanted New Yawka whose business is busy fighting off our great White House visionaries who obviously value votership over entrepreneurship. 

Can there be such a thing as short-sighted visionaries? How about 30 million short-circuited small business owners? How about we vote together for a change? November 6, 2012. Be there.                  

# # #

Your FREE subscription:  Posts RSS Feed 

Hal@Businessworks.US   302.933.0116 

 Open minds open doors.

 Thanks for visiting.  God bless you. 

  Make today a GREAT day for someone! 

A toy truck, a stroller, 

and pub coasters

 # # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Female Business Owners

Excel Over Men

 in All But Logic

and Hardsell!

(Yes, this is an “opinion piece,”

but it’s based on 35 years of experience!)

Let’s face up to it, guys! Women are better at almost every part of owning and running a business than we are. They are generally more creative, better money managers, and more personable and charming.

These last two attributes of course give them — if you’ll pardon the expression — a leg up on us with respect to customer service and employee relations . . . not to mention investor solicitations!

Bottom line is that, unlike men (thankfully), women business owners don’t typically put their egos on the line with every decision they make. Every business deal does not have life-threatening implications and repercussions.

Female business owners and managers (as opposed to probably 99% of their male counterparts) don’t analyze issues to death.

They take things in stride. They may cry more. And perhaps they can’t lift as many heavy cartons as some men, but they are more inclined to take action than talk about it.

 Men: If you’re married more than 20 years,

you know what it’s like to work for a woman.

And some of us have actually had female employers. I’ve had a few. One was the shining star of the New York Madison Avenue advertising agency world, and she commandeered respect with every workday breath. Her self-discipline, creative spirit, and enthusiasm were contagious.

Do women make better salespeople? I think that depends on the products or services being sold. Women, it seems to me, have a tendency to not go for the jugular in making whatever might constitute a hard-nosed sales approach. Is that a plus? I guess it depends on how hard your nose is. Q. Are women sometimes illogical? A. Does a bear…? 

Okay, so yes, they might have a couple of faults . . . uh, compared maybe with a few dozen faults chalked up on the macho side of the scale? Right. I do in fact know about the Men are from Mars stuff, but I’ve learned that while women may cross up other women on occasion, they tend to be much more authentic human beings than men most of the time.

If the way one man treats another is consistently honest and straightforward, there’s a good chance at some point the the good guy will get screwed in some business deal.

If that same Boy Scout-type dude treats a woman in business with honesty and straightforwardness, he’s likely to be treated with consistent respect in return.

I might add here that most men in business impress me as not knowing how to express empathy (or care much about it) because they are consumed with acting strong and tough and making sales and making operations work. “Your 15 year-old dog died this morning? Sorry about that. Would you please be sure to get that report on my desk by noon?”

Women, on the other hand, I believe, unhesitatingly put themselves in other’s shoes, and aren’t afraid to interrupt plans and schedules to offer counsel as needed. (I’m not talking about holding hands and spending the day with a troubled employee, watching TV and eating bonbons).  I’m talking here about taking some time out to help make a difference for someone.

Does empathy make women better businesspeople? Probably, because it undoubtedly makes them better leaders. And:

 Business success is all about successful leadership,

regardless of how you’re packaged!

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Marketing your business outside

your small business market can

bring you BIG business returns!

     Before you stick your nose up at the idea of marketing your small business outside your business market, sit back, absorb, and be willing to be surprised! In fact, I’m willing to bet that I’ll stop your mouse in mid-air within the next 3 sentences.

     Before you offer one of those 37 pet excuses why it doesn’t work, won’t work, can’t work, costs too much, makes no sense, is fantasy, and just ain’t worth the time or trouble — before you start in, let me tell you that you need to open your mind and re-visit the idea. Because it works! [That’s 2 sentences; 1 more to go; this bracketed stuff doesn’t count.]

     It can work for you and your business and (AHEM!) it’s free! Ah, there it is. The magic word that suckers every small business owner/ manager/partner/entrepreneur. Did it stop your runaway mouse?

     Okay, here we go…Let’s say you own a small appliance repair service business in Gumboro, Delaware, and you think it’s ridiculous to promote what you do to people who live in San Diego, Dallas, Detroit, Denmark, or Djibouti, right? (Sorry about getting stuck on D’s, and Djibouti? Who knows?)

     Well, you might have been right a few years ago, but with today’s smaller, quicker world, there’s really “no tellin'” where your next sale is coming from. Someone who sees mention of a small appliance business in her cousin’s hometown is likely to mention it in a next phone call or email. If you believe sales could be from anywhere, then sales could be from anywhere. Check out this little story:

A restaurateur friend of mine in California, knowing I went to college in New Rochelle, New York, recently raved to me in an email about a unique “no-menu” restaurant located in New Rochelle after having just seen it mentioned on Twitter, and then checked its website.

I’m a couple of states away now, but my brother’s insurance business is in Larchmont, New York, next to New Rochelle. When I called to wish him Happy New Year, I asked his wife about the restaurant. They knew the place, she said, but had shied away because they heard it had no menu. But my mention of the email I got piqued her interest and she said they would try it this week.

• Total cost to the restaurant:    ZERO
• Total value to the restaurant: PRICELESS (My brother’s a big eater AND a big tipper!) 

     There are thousands more stories like this for all kinds of small businesses that choose to not limit their marketing because making excuses and staying stuck in a time warp is easier to deal with than having to develop new promotional, publicity and marketing strategies.

     I’m not suggesting you suddenly abandon your steady customer base, or that you plunk down barrels full of cash to sponsor American Idol.

     I AM suggesting that small businesses need to put aside past thinking limitations and step up to global promotional efforts, especially when they’re available for free, 24/7, exercise a little imagination, and go at it persistently.

“Tell your LA & NYC friends they can get LA & NYC music composed & recorded in Ohio…better & cheaper @ http://bit.ly/7LzLES” is all it might take, for example, as a Twitter post (and a dozen characters left over, no less!) or post some variation a few times a day. Or on Facebook, or with a video and soundtrack sampler on YouTube.

     Got the idea? Go get the business? It may take longer than you like to get the “buzz” going, but it’s hard to beat the cost.      

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Yes, but are you happy?

     Survey findings based on 2009 data collected from 1.3 million Americans (by the Centers for Disease Control and Prevention) report — state-by-state, plus D.C. — identify where the happiest people live.

BEST/HAPPIEST STATES 

#1 – #6: Louisiana, Hawaii, Florida, Tennessee, Arizona, South Carolina.

WORST/UNHAPPIEST STATES 

#46 – #51: California, New Jersey, Indiana, Michigan, Connecticut, New York. 

     If you can’t stand waiting ’til the end of this post to find out where your state stands, I’ll give you the whole scoop right here, right now, but you have to promise to return after you find out whether you’re supposed to be happy or not, so you can get some free happiness guidance! Here. Do it!  . . . and when you’re done, ‘Mon Back!

     Welcome back! So are you happy now? Or did that little side trip just make things worse for you? Well, the survey findings are probably a useful thing for helping to target your sales message geographically.

    I mean you could probably send some angry messages into Louisiana, Florida and Hawaii, for example, and get back a lot of knowing smiles with piles of sales dollars. But you may not want to be so cavalier when you’re aiming at those sad souls in New York, Connecticut and Michigan.

     Hey, truth is that no matter who says what you’re supposed to be experiencing, happiness — like any other behavior — is a choice! Consciously or unconsciously, each of us choose our behaviors every minute of every day! And, like success, happiness is the journey, not the destination.

     Of course some states with more sunshine might do a better job of hosting the journey, or setting the table for our choices, but nothing and no one outside your mind creates or causes happiness or unhappiness. And where you live has very little to do with it. 

     Surely you know there’s truth to the old expression that “Misery Loves Company.” But, btw, so does “Happiness” and you need only look at faces around you at one of your upcoming parties to underscore that reality.

     The only gift greater than happiness is sharing happiness. Try it. You’ll like it.

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Healthcare Dictatorship?

In this week’s Wall Street Journal,  former NY State Lt. Governor Betsy McCaughey brought to light some of the small business-impact details buried in House Speaker Nancy Pelosi’s 1,990-page health bill (H.R.3962) that you need to know about:

The government will require

EVERYone to:

     • Enroll in a “QUALIFIED PLAN.”  Sec. 202 (p. 91-92) of the bill requires that if you get your insurance at work, employers will have a “grace period” to switch you to a “QUALIFIED PLAN,” meaning a plan designed by the Secretary of Health and Human Services. If you buy your own insurance, there’s no grace period. You’ll have to enroll in a qualified plan as soon as any term in your contract changes, such as the co-pay, deductible or benefit.

     • Be legally required to pay  whatever the Secretary of Health and Human Services decides what a “QUALIFIED PLAN” covers and what your fees will be. Sec. 224 (p. 118) provides that you will be told an amount 18 months after the bill becomes law. That,” says Ms. McCaughey, is like a banker telling you to sign the loan agreement now, then filling in the interest rate and repayment terms 18 months later.

On 11/2/09, the Congressional Budget Office estimated an individual earning $44,000 before taxes who purchases his own insurance will have to pay a $5,300 premium and $2,000 in out-of-pocket expenses: total $7,300 a year, which is 17% of his pre-tax income. A family earning $102,100 a year before taxes will have to pay a $15,000 premium plus $5,300 out-of-pocket: $20,300 total, or 20% of its pre-tax income. Individuals and families earning less will be eligible for subsidies paid direct to  insurers.

     • Adhere to a “one-size-fits-all” QUALIFIED PLAN  even though it doesn’t exist. See Sec. 303 (pp. 167-168) The bill claims to offer choice—basic, enhanced and premium levels—but benefits are the same. Only co-pays and deductibles differ. You will have to enroll in the same plan, whether the government is paying for it or you or your employer are.

     • Include proof in your taxes that you are in a QUALIFIED PLAN.  Sec. 59b (pp. 297-299) If you don’t, you will be fined thousands of dollars. Illegal immigrants are exempt.

Sec. 412 (p. 272) says that employers must provide a “QUALIFIED PLAN” for their employees and pay 72.5% of the cost, and a smaller share of family coverage, or incur an 8% payroll tax. Smaller payroll businesses are fined less.

     The bill Sec. 1302 (pp. 672-692) cuts future Medicare funding by $500 Billion, takes away patient rights to choose which doctor to see, permits the government to dictate treatment decisions, and specifies patients may have to accept a nurse practitioner instead of a physician.

     • Secs. 1158-1160 (pp. 499-520) reduces payments for care and the standard of care for hospital patients in higher cost areas such as New York and Florida.

     • Sec. 1161 (pp. 520-545) cuts payments to Medicare Advantage plans (used by 20% of seniors) expected to cut back benefits such as vision and dental care.

While the bill will slash Medicare funding, it will also direct Billions of dollars to numerous inner-city social work and diversity programs with vague standards of accountability.

     • Sec. 399V (p. 1422) provides for grants to community “entities” with no required qualifications except having “documented community activity and experience with community healthcare workers” to “educate, guide, and provide experiential learning opportunities” aimed at drug abuse, poor nutrition, smoking and obesity.    

     • Sec. 222 (p. 617) provides reimbursement for training healthcare workers to inform Medicare beneficiaries of their right to an interpreter.

     • Secs. 2521 and 2533 (pp. 1379 and 1437) establishes racial and ethnic preferences in awarding grants for training nurses and creating secondary-school health science programs.     

 And all of this is just the tip of the iceberg! For the text of the bill with page numbers, see www.defendyourhealthcare.us     

# # #               

A toy truck, a stroller, 

and pub coasters

strung with dental floss…

     A few years ago, our second or third trip to Ireland, Kathy and I –romanticized by the classic Bing Crosby Christmas song, “Christmas In Kilarney”– spent Christmas (our first away from home) at Kilarney Country Club. 

     Up a rocky, grass-between-the-tires dirt road from downtown Kilarney, jockeying “the wrong side” car controls to bounce cheerfully along between the seemingly endless stone walls that separated cows from sheep, we drove under a brick archway and pulled into a historic-looking brick complex that seemed to sport about three dozen two-story townhouses. 

     There was one other car at the far end.  We parked, found a smiling, green-eyed, freckled face and bubbling thick Irish accent at the office counter.  We registered and unpacked.  We had a spacious two-bedroom upstairs arrangement with living room and kitchen downstairs.  Our windows overlooked the property’s main courtyard and pathway to the Country Club Pub. 

     It seems when I think back that after the first day of being rebuked by a rude non-English speaking tourist family of six that literally comandeered the odd 3ft-deep indoor pool, we were actually the only guests there for the rest of the (Christmas) week. 

     We made the trek into town everyday, a beautiful, historic, bustling hub filled with happy holiday shopping locals, who seemed to visit a shop or two, then stop in a pub, then visit a shop or two, then stop in a pub . . . you get the idea.  And we drove hundreds of miles of picturesque unspoiled (and unlittered) countryside during the week, meeting only pleasant, accommodating-to-a-fault natives all along the way. 

     Night driving seemed a bit perilous, so we opted for evening visits to the Country Club Pub (the alternative was staying in our unit with three tv stations, two of which were German!).  The only Christmas tree we could find ($45 American) made Charlie Brown’s look like Rockefeller Plaza.  I think it was about 30 inches tall and had about 16 (or maybe it was 14?) scrawny branches. 

     We had no ornaments, but confiscated a wide range of carboard pub coasters in our travels, and strung them up with pieces of dental floss, a homemade alluminum foil star on top.  We stuffed two “Season’s Greetings”-scrawled plastic shopping bags with small sofa pillows and hung them in our windows. 

     We grocery-shopped for the all-time elaborate brunch of Irish rasher (bacon), eggs, cheese, jam, butter, toast, fruit, crackers, cavier, coffee, tea, and a bottle of asti that (being entrenched deep in beer and ale country, cost 11 trillion dollars American) tasted a lot better than it was. 

     We exchanged gifts we bought walking down opposite sides of the downtown, waving in between shops, a book for me, a piece of Irish crystal and a little stuffed Irish Christmas Bear for her, plus some other goodies.  It was great! 

     Every minute there was great, even when 15 native Kilarney guys had us singing with them (at the Country Club Pub where they’d hiked to by flashlight from their nearby farms) until 3am which led us to the discovery that no one there had ever even heard of the Crosby song, “Christmas In Kilarney”!!! 

     With the rows of “y’got ta finish dem” topped-off pints of beer and ale lined up from one end of the bar to the other, planted there when 11:15pm closing time came, it ultimately mattered not that anyone heard of any song as long as you sang.  And sing we did!

     So much for that, but we had a wonderful experience there.  Just one thing was missing.  Family.  We spent half the afternoon trying to phone home, with circuit connections going from where we were on Ireland’s West Coast, to Northern Ireland, to Boston, to Florida, to New York, to the clan in New Jersey who sounded like they were in a tunnel. 

     It made us realize that all the happiness of the week there was momentarily lost to being lonesome for family.  We managed to bounce back after that when the resort manager and his wife (who we suspect might have been listening in to our phone connection efforts) invited us to their home to see the doll baby stroller Santa brought for their daughter.  (Last Christmas, Santa brought the doll!).  I think their son got a toy truck.  One single present each and those children were in heaven! 

     That certainly gave us cause for pause.  We in America are blessed with so much, and family is, well, what Christmas is all about now, isn’t it? 

     I truly hope for you that you enjoy what you have today, and not take any of it for granted. 

     Oh, one last thing: Please remember to God Bless Our Troops for their eternal vigilence that grants us the freedom we have to celebrate this joyous day and season!  Enjoy!

Peace be to you.           

The original of this Christmas story appeared on 12/25/08 on this blog site.

# # #

Hal@TheWriterWorks.com