It’s the middle name for

most entrepreneurs, but

is it the source of

real solutions?

Multi-tasking —as in walking post haste to the men’s or ladies room, chewing gum, texting your accountant while cell phone conferencing your lawyer and signing off on a major customer delivery form on a clipboard being held by your assistant . . . and all the time knowing that in just a matter of seconds, you’re going to need at least one hand free.

Yes, entrepreneurs live in the fast lane, and yes multi-tasking is a way of life for the small business owner. But does the end always justify the means? Surely you’ve heard more than once from a filled-with-wisdom grandparent type that “Haste Makes Waste!” and have no doubt proven the truth of that to yourself a few times, true?

But now you have passed all recollection of those life experiences into the deep, dark, dingy caverns of your mind and no longer carry the need to heed such warnings anywhere near your front burner, and in fact probably harbor them back in that little storage area that holds memories of a flunked course, a failed romance and poor toilet training when you were three.

Though –aha!– the more you try to do in a hurry, the more likely you are to screw something up. Why? Because it’s been scientifically proven many times over that the human brain (though many protest the thought with what they believe to be contradictory examples) cannot do more than one thing at a time, meaning in the exact same moment.

Unconvinced?

Sit in a chair.

• Lift your feet off the ground. turn your ankles so your feet make small circles (any direction you like — one in one direction and the other in another, or both in the same direction; it doesn’t matter).

• Next, get your hands moving in sync by turning your wrists.

• When you start feeling like a well-oiled machine, try to reverse direction with your hands while maintaining the original direction your feet have been moving. Or switch and reverse foot direction from your hands.

The point is that multi-tasking may look impressive to others who are easily impressed, but don’t expect that any kind of steady diet of trying to do more than one thing at a time is going to produce some miraculous level of off-the-charts productivity to write home about.

It is not better to do half a job well instead of a whole job not well. Doing half a job well simply means the job is only half done. Period. Doing a whole job not well means that effort and determination were present, and that, presumably, something important was learned in the process. Uh, this is true at least for most successful entrepreneurs. The rest? Who knows?

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

The face of your business

is second only to the guts!

The first person(s) to encounter your business visitors, customers, clients, patients, prospects, sales reps, suppliers and vendors, delivery people, and solicitors in person and on the phone is(are) “the face of your business.”

Exercise caution in not underestimating the value of this position. It comes second only to your own and the operational guts of your business. However genuine each individual projects him or herself in that role directly equates with what outsiders will think of you and your business. Gum-chewing, short-skirted bimbettes may not always be in your best-image interests. ;<)

You get only one chance at a first impression and one chance with each encounter after that to maintain it, so why nickle and dime your selection, placement, and nurturing process for anyone who will serve as your business face?

If yours is a start-up or home-based business, that individual could be you, or your spouse or other relative.

Most of what follows still applies.

Many business owners and managers find it hard to avoid the temptation to tangle up business face job responsibilities with cost-cutting leftovers from someone else’s task pile. Multi-tasking is useful, but be careful about keeping the workload balanced. Being the face of the business is a primary responsibility that requires an authentic and engaging personality as criteria one.

For some of the same kinds of match-up reasons that –for example– MacDonald’s prefers farmers for franchisees (because of their regimented approach to seasonality and discipline in maintaining consistency) — or that many popular restaurants prefer actors and actors for food-service people because they have a stage presence which typically renders them less inhibited, more outgoing and more entertaining (which can make the difference in upgrade meal and beverage orders, and customer add-ons as well).

Recruiting  process questions to keep

on your front burner and to be able to

answer affirmatively and assertively:

• Does this person have an inherent interest in other people?
• Does this person appear to withhold judgment of others?
• Is this person engaging without being overbearing?
• Is his or her tone of voice consistently calm, pleasant, and respectful?
• Any evidence of this person being patronizing or condescending?
• Has this person a natural instinct to be helpful? (Subtly dropping something near him or her gives you a scenario to assess)
• Does this person’s host or hostess skills transcend turmoil situations? (Creating one during an interview will provide some clue)
• Can this person stay on track with time schedules? (Ask candidates to sort out some typical priorities)
• Does the person you’re considering evidence a good memory for names, faces, and voices? (Are visit #1 intros remembered on visit #2?)
• Does he/she offer to find help that can’t be immediately provided?
• Is the candidate gracious and polite under fire? (This may be hard to determine without considerable contrivance)
• Do you think the person you’re considering will readily acknowledge those waiting in line or on the phone and report delays?

Selecting candidates who excel at these personal skills is almost always a “best bet” situation because business-related skills can be taught, and human interaction skills usually cannot. In other words, changing some one’s knowledge base is easier than changing some one’s personality. For the face of your business, be less caught up in the resume and more focused on the person. Others will be.

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Straying off the subject of

business life for tonight . . . 

     A whole lot of driving this week leaves me thinking that — for the first time I can ever remember– it’s time to be prejudiced. 

     First off, if you drive a dump truck and –unlikely though it may be– you are actually reading this, you are not going to like what I have to say. 

     You know the vision most people have when you mention certain careers, like road crew flagger and cone placement professionals? 

     Well, it seems to me after a lifetime of driving every conceivable type of road in thirty different states and dozens of different countries that –generally speaking– dump truck drivers are reckless, power-crazed airheads who harbor secret visions of grandeur imagining themselves as NASCAR champions. 

     Judging by the speeds I often see them traveling, the no-signal lane changing they’re notarious for, they place no value on their lives or anyone elses.  These drivers must have to pass a duh test. 

     Is it possible these people could really be as oblivious to the reality of responsibility that accompanies the operation of relatively inflexible, unstable mega-ton vehicles as they appear to be?

     Well, I know, I shouldn’t pick on dump truck drivers.  They have to make a living too. 

     Okay, let’s move on. 

     Ah, but while I’m on it, there is one worse category of drivers.  I know I should get off of this, but having been the centerpiece of a maniacal four dump truck race on the New Jersey Turnpike earlier today . . . well. 

     So what driver group is worse?  But you shouldn’t need to ask.  Just look around you on the roads.  When’s the last time you saw a 20-35 year-old female driver who wasn’t driving while operating a handheld cellphone (speaking or text-messaging!) and either brushing her hair or smoking a cigarette or picking her teeth (or pimples, eek!) . . . and probably decibelling up her CD player, dancing around, chewing gum (they always chew gum!). 

     Yeah, the same ones with the graduation tassels, dice, baby booties, Native American dream catchers, prisms, and other dangling decorations hanging from the rearview mirrors — you know, those sneaky-peeky little vehicle amenities that make things appear closer than they really are, that are used primarily for guy-watching in the cars and trucks behind them. 

     Yup, lucky me, had one on each side of me this week, champion multitaskers, heading into downtown Wilmington.

     Then there was the double-length Rutgers University bus that nearly ran me off the road tonight as I cruised quietly along at the speed limit on Rt. 1 in New Brunswick.  Probably getting in some last-minute practice for Saturday’s football game traffic.  Ah, well, somehow I managed to survive it all so I can drive some more tomorrow.  Be Safe!     Halalpiar

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