Mar 07 2009
BEAT THE RECESSION WITH IMAGINATION!
Entrepreneurs Are
Imagination Junkies!
Okay, friends and enemies, enough bitching about the economy. Get out your “imagination sticks.” We’re going to group-beat the recession!
- “You’re a whack-job, Hal!”
- “Y’think?”
- “Yeah.”
- “Well, you may be right, but I also have some news for you. Are you ready?”
“Imagination is more important than knowledge.
Knowledge is limited.
Imagination encircles the world!”
Who was the dumb idealist who said that, Hal? Hey, none other than our dumb old idealist friend Albert Einstein. And I know it for sure because it’s in a frame on the wall at the Delaware Creative Writing Center in the Cape Gazette Building in Lewes, Delaware, and Delaware Creative Writing Center people are very careful about the words they choose to surround themselves with!
So what? Who cares? What does that have to do with me? We’re in a recession in case you haven’t heard. And we don’t have any time to run around imagining things; there’s enough real stuff right here to deal with, besides you’re always preaching to be realistic and stay focused on the here and now, and now you’re saying we should all go off to never-never land with Tinkerbell and Michael Jackson?
Whoa! First of all, I’m not a big fan of either pixie dust or sequined gloves, but let’s look at the realism issue a minute, shall we? Realistically, none (zero, nada) of the world’s great businesses could have survived and thrived in economic problem times without imagination.
Only by fostering, nurturing and practicing the application of imagination to the products, services, ideas, R&D, and processes that launched them or put them on the map to start with, have they been able to make a difference.
Only when you plug imagination into your business’s status quo outlets will you experience the level of electricity that will thrust you into exciting new directions, markets, and revenue streams. Do you think Microsoft and Apple and HARO and TWITTER and revitalized old companies like GE just (pardon the expression) stumbled upon greatness?
Greatness doesn’t just fall from the sky and happen to happen! Greatness is created with imagination. You can build more of that commodity into your daily business activities. Start with some highly structured, tightly-timed brainstorming sessions as the road to expanding imagination!
Remembering that the solutions to any group problem are within the group, start with a group of 3-7 people (sometimes all managers, sometimes no managers, sometimes a mix works best . . . you may need some trial and error efforts to decide; sometimes three different groups tackling the same topics will produce the best results; don’t be afraid to experiment).
Conduct a disciplined 5-minute time period session with the goal of posting as many ideas as possible (on newsprint pages or whiteboard) that address the subject you spotlight. Encourage absolutely stupid and bizarre ideas (because they will trigger better ones!).
NO criticism is allowed during these 5 minutes! NONE!
When that list is done, take 3 minutes to refine it. This is the time to be critical, eliminate the nonsense, consolidate and combine points that seem to fit together, and take a good hard look at what’s left. Odds are you’ll surprise yourself with what you’ve orchestrated.
Many companies hold sessions like this weekly, and in some cases, even daily. The result is that people’s brains get stimulated. Productivity and sales increase. Imagination fuels the fire that heats up the economy. Entrepreneurs are imagination junkies.
Imagination is what made America great to start with. Imagination will do it again. Will you be a catalyst or an observer?
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Hal@Businessworks.US or 931.854.0474
Thanks for visiting. Go for your goals.
Make today a GREAT day for someone!
