Mar 07 2009


Entrepreneurs Are


Imagination Junkies!


Okay, friends and enemies, enough bitching about the economy. Get out your “imagination sticks.” We’re going to group-beat the recession!

  • “You’re a whack-job, Hal!”
  • “Y’think?”
  • “Yeah.”
  • “Well, you may be right, but I also have some news for you. Are you ready?”

“Imagination is more important than knowledge.

Knowledge is limited.

Imagination encircles the world!”


Who was the dumb idealist who said that, Hal? Hey, none other than our dumb old idealist friend Albert Einstein. And I know it for sure because it’s in a frame on the wall at the Delaware Creative Writing Center in the Cape Gazette Building in Lewes, Delaware, and Delaware Creative Writing Center people are very careful about the words they choose to surround themselves with!

So what? Who cares? What does that have to do with me? We’re in a recession in case you haven’t heard. And we don’t have any time to run around imagining things; there’s enough real stuff right here to deal with, besides you’re always preaching to be realistic and stay focused on the here and now, and now you’re saying we should all go off to never-never land with Tinkerbell and Michael Jackson?

Whoa! First of all, I’m not a big fan of either pixie dust or sequined gloves, but let’s look at the realism issue a minute, shall we? Realistically, none (zero, nada) of the world’s great businesses could have survived and thrived in economic problem times without imagination.

Only by fostering, nurturing and practicing the application of imagination to the products, services, ideas, R&D, and processes that launched them or put them on the map to start with, have they been able to make a difference.

Only when you plug imagination into your business’s status quo outlets will you experience the level of electricity that will thrust you into exciting new directions, markets, and revenue streams. Do you think Microsoft and Apple and HARO and TWITTER and revitalized old companies like GE just (pardon the expression) stumbled upon greatness?

Greatness doesn’t just fall from the sky and happen to happen! Greatness is created with imagination. You can build more of that commodity into your daily business activities. Start with some highly structured, tightly-timed brainstorming sessions as the road to expanding imagination!

Remembering that the solutions to any group problem are within the group, start with a group of 3-7 people (sometimes all managers, sometimes no managers, sometimes a mix works best . . . you may need some trial and error efforts to decide; sometimes three different groups tackling the same topics will produce the best results; don’t be afraid to experiment).

Conduct a disciplined 5-minute time period session with the goal of posting as many ideas as possible (on newsprint pages or whiteboard) that address the subject you spotlight. Encourage absolutely stupid and bizarre ideas (because they will trigger better ones!).

NO criticism is allowed during these 5 minutes! NONE!

When that list is done, take 3 minutes to refine it. This is the time to be critical, eliminate the nonsense, consolidate and combine points that seem to fit together, and take a good hard look at what’s left. Odds are you’ll surprise yourself with what you’ve orchestrated.

Many companies hold sessions like this weekly, and in some cases, even daily. The result is that people’s brains get stimulated. Productivity and sales increase. Imagination fuels the fire that heats up the economy. Entrepreneurs are imagination junkies.

Imagination is what made America great to start with. Imagination will do it again. Will you be a catalyst or an observer?

# # #

Hal@Businessworks.US    or  931.854.0474

Thanks for visiting. Go for your goals.

Make today a GREAT day for someone!

No responses yet

Jan 12 2009


What better way to boost your


business than to learn how to


write killer copy and content?


     Okay, a slight departure tonight to fit in a couple of news items . . .

     The Delaware Technical & Community College Spring “Business & Professional Development” promotional booklet and the College’s “Personal Development” promotional booklet both arrived today, announcing upcoming course offerings, including two I’m scheduled to teach that a number of you have asked about.  Here are the two course offering descriptions:

     Business & Professional Development

1)  BETTER BUSINESS WORDS WORK!  Learn how to boost your business and professional practice revenues with better writing!  Focus will be on writing business plan narratives, strategic marketing plans, business correspondence, reports, creative marketing and advertising for all traditional and non-traditional media applications (Website, email, print ads, news releases, broadcast commercials, brochures, billboards, direct mail, “elevator speeches”).  For owners, managers, entrepreneurs (15 hours, 1.5 CEUs); 2/4-3/11; Wednesdays; 5:30-8pm; 6 sessions. Georgetown, Delaware Campus.  $195 EYC212 231-2  Registration Info: 302.854.6966

     Personal Development

2)  IMAGERY WITH WORDS.  Explore ways to paint fiction and nonfiction pictures with words.  Proven methods for strengthening your creative writing skills will be shared.  Sessions include stress and time management how-to’s for writers.  Tap your inner resources and sharpen your writing wits.  All levels of writing skills are welcome.  Participants will present one-minute weekly reports and bring a work-in-progress for personalized coaching  (10 hours); Wednesdays; 5:30-8pm; 4 sessions. Creative Writing Center of Delaware in Lewes, Delaware.  $119. ENO 289 271-2  Registration Info: 302.854.6966

     Please share this information with anyone you think might be interested who lives in Delaware or the Eastern Shore of Maryland, or (especially in the case of the IMAGERY WITH WORDS sessions, anyone who lives in the Cape May, NJ area who might commute via the Cape May-Lewes Ferry.  Thank you for your ongoing support.  Tomorrow night is back to business as usual.  Have a GREAT Tuesday!  halalpiar 

# # #

Check out and contribute to the daily growing 7-Word Story started 124 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

No responses yet


Tag Cloud