“Git yer shovel and

hipboots, Mollie;

that slick sales guy’s

back agin.”

     When did you last encounter a slick, fast-talking salesperson who answered your questions like he was snapping a towel? A car dealership? Discount furniture store? Stereotypes? Sure, but the examples serve a purpose because they bring the worst images of sales to the surface. If we can know the worst case scenario, it’s easier to strive for the best.

     The problem is, it seems to me, that many salespeople who appear to be best case scenario salespeople on the surface are actually worse than the worst underneath. They are the ones who are smart enough to recognize that nobody likes or buys a “sales hustle” anymore, that today’s consumers are more enlightened shoppers, so they blanket the truth with a snow job and hope no one notices the slippery ice below until the check clears the bank.

     These are the same hot-shots who ignore or trivialize prospects’ concerns and create diversions by instead emphasizing the strengths of the product or service being shopped, to the exclusion of the weaknesses. It’s a throwback sales attitude that no longer tweaks the twitter, if you know what I mean. 

     But, hey, doesn’t every one in sales do that? No. True sales professionals treat prospects like family (well, not including the dysfunctional cousins). True sales professionals may not dwell on weak sales points, but they won’t smoke and mirror the negatives into some dark corner either.

     Professional salespeople build high-trust reputations at every opportunity. They are invested in selling as a career. They get the big picture of life. They seek to build a reputation for honesty, not deal-making. They want to be able to establish long-term repeat-sale relationships once the sale is made.

     If you’re serious about sales and you should be… if you’re a rep or business owner or manager (of ANY part of ANY business), or an entrepreneur… because your very existence depends on how effectively you listen to customers and respond to their needs and concerns.

     This includes being as open and honest about your product and service weaknesses as you are about the strengths. Leave the one-sided boasting to the advertising and PR people. YOU are the company! Customers and prospects expect and deserve truth as well as benefits.

     When a salesperson tries to give someone a snow job, he or she is starting out with the assumption that the customer or prospect is stupid. Frankly, ANY assumption is dumb (We can all stand to be reminded that expectations breed disappointment), but starting out with a snow-making machine — and not first handing the prospect a shovel and hip-boots — is particularly self-destruct-targeted.

     It doesn’t take more than a couple of minutes with Bing or Google to learn as much if not more than any sales rep about a particular brand or product or service… and whether snow is in the forecast! 

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

What does “business

as usual” mean to you?

Guess what you are? You get to your desk or worksite by 8:30 to beat the 9am employee rush. You make the rounds  with staff, do emails and phone calls. 12 to 1:30 is a fat lunch with an associate, customer, prospect, or relative who’s in town for the day. You return to a lineup of boring, energy-draining meetings where every attendee feels compelled to advance her or his personal agenda. You leave between 5:15 and 5:30 after most everyone else has cleared out.”

    Answer: Odds are you’re a corporate employee. So don’t waste time here; go to FaceBook, CNN, C-SPAN, MSNBC, the local commuter bar, or whatever floats your boat…and leave the business of straightening out the economy to the only people around who know how.

     I speak of course of those who frequent this blog: small business owners, operators, managers, entrepreneurs, and professional salespeople… those who aren’t conscious of time, who rarely spend more than 20-30 minutes eating anything, and who have no tolerance for time-wasting meetings.

     Their disciplined nature, by the way, doesn’t make these folks numb or humorless; they’re simply dedicated to their pursuits and tend, I believe, to be far more fun to be around than their “Fortune 1000” counterparts.

     None of them live like the “business as usual” guy described above. All of them are busy making their business innovations work because they don’t get corporate bailouts or economic stimulus packages.

     “Business as usual” has been made a thousand times more difficult by the shortsightedness and naivete of our government.

     When history points to small business as overwhelmingly responsible for American job creation, and job creation has been proven to be overwhelmingly responsible for building and strengthening our economy, history needs to be heeded, not re-invented as socialism.

     Sharing wealth and funding corporate and government incompetency doesn’t do it. Channeling staggering amounts of (not yet even available) tax dollars into major corporate entities whose insolent greed put us here to start with makes no sense. 

     The very same small businesses that stand the best chance of being positive economic impact catalysts are the ones being the most harshly drained. This is how to create job creation incentives?  

     “Business as usual” has a prayer attached. We need to pray that small business spirit and entrepreneurial innovativeness can rise up against all odds and once again rescue America’s economy.

     We need to nurture small business and business startups and pray that our nation’s small business owners and managers can make their dreams work in spite of government interference and corporate anchors.

     We need to support small business now more than ever before.    

# # #  

Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Discombobulated? 

     When overwhelm strikes, like a tsunami, and you dive under the nearest pillow or cannonball into your hot tub from the second floor deck, or run screaming down the hall that little chickens are falling from the sky, you may be on the cusp of committing to some daily psychotherapy explorations, but you’re probably normal. You may simply have spent too many years locked in your office.

     We all feed ourselves to the clock and occasionally become time-stricken. Great, you say, to hear so many others share this misery, but, you say, whassup with how to get out of the clock before it chews off my feet –or head, depending on how close it was able to get to me when the hickory-dickory docked?

     The answer, my friend, is not blowin’ in the wind. It’s in chunking up your day so you’re never in any one place mentally or physically or emotionally long enough to get gobbled up by Old Man Time. In other words, start planning your daily schedule by “CHUNKS” instead of by hours.

Motivational guru Brian Tracy suggests we ask ourselves, “What is the most valuable use of my time right now?” as many times as we are able to think of it, day after day.

He says that asking ourselves this question consistently makes us more productive and guarantees success.

     If you’re finding yourself lost in your work for days on end or corkscrewing yourself into a bottleneck of problem-solving, you may want to re-visit some of what you might have forgotten about the art of delegation, and you may want to simply start taking more breaks.

     Some of the world’s most UN-productive people are those who dedicate their efforts to their work so single-mindedly that they eat lunch at their desks, cannot relax around family or friends, injure themselves anytime they try some kind of exercise that takes them away from their jobs, and have to have it be a real effort…to smile ;<})

     When you can chunk up your work schedule, your exercise, family time, your goals, decision making, even travel, you will be happier, healthier, and more productive more often. Remind yourself that your body is not a machine, that you ARE your body.

     I mean imagine that carnivorous clock noted earlier eats your body, now what? What’s left? Don’t give me “heart and soul” stuff here. Think it through. You run a business. You know how to think. Do you know how to chunk it up? Give it a shot. What have you got to lose? More valueless time?    

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

“Your success in life will

depend on what you do

after you do what you

are expected to do!”

— FROM A STORY TOLD BY INTERNATIONALLY RENOWNED

AUTHOR AND MOTIVATIONAL SPEAKER BRIAN TRACY

     In its heyday, upstart computer giant IBM had a rallying cry that reverberated throughout the entire sales and customer service industry. The words, “The sale begins after the sale is made!” set the tone for an entire generation of customer service based sales and customer relationship management that followed.

     IBM support people were said to literally descend from the sky in parachutes within an hour of any service call. In fact, we are still following this tenacious, persistent, kill ’em with kindness, build-that-database, get-that-return-sale attitude. And actually, it’s more pronounced now than ever, ushered in by lightening fast advances in hi-tech and media communications, and the rapid advances in consumer savvyism.

     What does this mean for you, the entrepreneur, you the small business and professional practice owner/manager? Here are some thoughts to think:

     Brian Tracy’s quote at the top says it best. The point is that you who own/run a business are of necessity, engaged in sales. Keeping sales and production (that’s service production as well as product production) in balance is part of the alltime great entrepreneurial challenge. The whole world admires a one-man-band, but that doesn’t make producing the music any easier.

     Going the extra mile is what it’s all about. Moving forward even when you think you can’t is what it’s all about. Greatness has only ever come from those who pushed onward in the face of major losses, and who did it again and again.

     Edison tried unsuccessfully to invent the lightbulb 9,999 times before defeating the darkness. Babe Ruth’s incredible home run record was matched only by his incredible strikeout record. We all know and have seen many of the great Olympic performance hero stories. Each has always involved taking the extra step, even when all hope seems lost. 

     When you’ve completed what others (partners, family, employees, customers, vendors, industry and community associates) expect you to do, keep doing! Starting in a half hour before others and staying a half hour later is a good beginning. Making better use of time scheduling and delegating is another.

     Regardless of the tools you choose, it’s what’s under your hat that makes the difference…and the overriding awareness that whatever you do to exceed expectations is 100% your own choice. No one else will choose success for you and make it happen. But you can do both! Starting now.   

 Good Night and God Bless You!  halalpiar     

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Pain Shots: 1-Free-With-11?

At some point in your career, you’ll know when you’ve seen it all. How about discount coupons for a lawyer? (Or, hey, what about one free last will and testament thrown in with every divorce case?)

Every third chiropractic spinal adjustment (whoops, sorry: “subluxation”) gets a $10 rebate? (Maybe they should be packaged with an oil change and lube job?)

How about a one-free-with-eleven deal on hypodermic needle injections from a pain clinic? (Depending, of course on what kinds of toppings you like…pepperoni, extra cheese…)

     P L E A S E, Dear Doctor, Lawyer, Accountant, Dentist, Chiropractor, Physical Therapist, Nurse Practitioner, Acupuncturist, Psychologist, Psychotherapist, Nutritionist, Occupational and Speech Therapist – PLEASE stick to your professional expertise and find someone with professional marketing expertise to represent you and communicate your messages to the outside world.

     Professional training and hands-on experience certainly make no secret of emphasizing and reinforcing the need for professional practitioners to exude self-confidence. And the temptation is great to think that adding “entrepreneur” to your list of credentials is, as baseball old-timers call it, a can of corn! (Or for the less athletic: a piece of cake!)

     But the truth is that all one needs to do is open any phone book to professional listing sections and check out the ridiculous ads . . . 

• Will you race off to the plastic surgeon because his ads show a sexy centerfold “After” patient?

• Do you really need a specialist at Reiki, EFT, EST, Craniosacral Therapy, and Rolfing in order to quit smoking? 

• Do you get all jittery inside merely thinking about the excitement you know you’ll feel when you call that dentist whose ads proclaim he now has mucosal blade inserts?

• Can you just not wait to handshake and backslap all those thousand dollar suits standing around a five thousand dollar desk in the ornate law office ad photo simply because the headline says “Our Attorneys Work For You And We’re There When You Need Us!” (Right, as long as your wallet’s open!)

• Oh, and surely you can’t wait to get to that doctor who’s a specialist in electrodiagnostics. Don’t we all like to get zapped once in a while? 

• Is an IRS enrolled agent tax law specialist CPA necessary to help you get a bank loan?

     Professional marketers with professional marketing skills will present you and your message in the best. most professional environment and be able to emphasize your strengths in simple, straightforward, layman’s language.

     They will get you better prices for printing, and database lists, and media time/space than you can get on your own. They will know the best ways to reach your target market (and better help you define it) on the best dollar-value basis. They understand and market via the Internet! 

     They will know the best sets of words and highest impact graphics to use (including fonts, spacing, colors, layouts and designs, photos and illustrations, sizes, materials). They will have experiences that you will not have and that you will not want to pursue anymore than you’d want them to perform your professional services on your family!          

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Hal@Businessworks.US or 302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

Make today a GREAT day for someone! 

Do You Dunk Your Cookies?

You think you’re an entrepreneur, but you’re not sure? Nobody to ask who you think would know? (Or who you wouldn’t want to know that you don’t know?) Okay, here’s what I can tell you . . .

[Before you listen, you might want to know that I graduated from The New School for Entrepreneurs, have taught entrepreneurship at two universities and a community college, have served two federal SBA Advisory Council appointments, created “Corprate Entrepreneurship” and “Doctorpreneurs” training programs and have helped start over 500 successful businesses]

• 1. Odds are you hated school and never did well with formal coursework, that you had a lemonade stand or sold your used toys or comic books (or junk from the garage) when you were a kid. Some influential adult(s) or your parent(s) or uncle(s)/aunt(s)/sister(s)/brother(s) or someone in your family or the house next to you while you were growing up ran their own business.
• 2. You are very resourceful and will use a dime to turn a screw when there’s no screwdriver handy. You will dream up new ways to eat that may amaze and/or disgust others– from dunking cookies in your coffee to dipping pretzels instead of chips or wolfing down wasabi sandwiches. You believe in quick-fix and makeshift solutions instead of waiting for proper or prescribed ones.
• 3. You are not afraid to take reasonable risks. You weigh your options, but don’t hesitate to make decisions and always give a quick thought to “what’s the worst thing could happen?” before proceeding.
• 4. There is no such thing as a half-empty glass, a failing economy, or a problem with no solution. You believe that you can do whatever is needed anytime and that people and circumstances will make way for you and work in your favor.
• 5. You are achievement-motivated and have no concept of or regard for time or eating or sleeping or using the bathroom once you get focused and get engaged with any challenge. You welcome challenge, and you’re not afraid of hard work, or of missing some social function at the expense of the task you’re involved with.
• 6. You know an opportunity when you see one and will jump to take advantage of it even if it means ignoring other pre-planned events and commitments. 
• 7. You appreciate loyalty in staff and associates, and you welcome their disagreement. You recognize that you don’t know it all, and actively seek out ideas and input from others who you know are more experienced than you.
• 8. You let no competitor stand in your way, but also will not hesitate to offer cooperative alliance arrangements whenever depletion of resources can be avoided and whever it appears to be that mutual benefits can be obtained by working together.

Now you’ve got it, or you don’t. If you do, run with it! If you don’t, don’t give up! Entrepreneurs are born, it appears to be true, but they are also made . . . and that’s for certain!   

Good Night and God Bless You!  halalpiar     

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     ‘Twas the day after Christmas, and all through the house, were new toys, new clothes, new computer and mouse. While I on my YouTube, Mama all a Twitter, forum posts on Face could make Rudolph jitter.

OMG!  What to our wondering eyes did appear but a pile of wrappings, half-filled glasses of cheer; some wine in this one; in the other, some beer.

Then out on the lawn, there arose such a clatter, it was junior’s new pull toy descending the ladder that Santa had climbed to get up on our roof when Blitzen drank beer and twisted her hoof . . . Okay, okay.  Enough! 

     It’s back to business and personal inventory time. 

     It’s that time of year to itemize, sort out, assess, adjust and go forward. 

•      So, what didn’t work this past year? (Not “why?”; that might take weeks to answer, just “What?”). 
•      And what, praytell, is working now? 
•      What needs to be eliminated? 
•      And what will work going forward? 
•      What needs to be reevaluated?  
•      What needs to be fixed?  Adjusted?  
•      Completely overhauled? 
•      What needs to be attempted? 
•      What needs to be planned? 

     Remember, this is YOUR business and YOUR self we’re talking about here, so ONLY YOU can decide where to go next and ONLY YOU can choose how to get there.  ONLY YOU know the real answers to all the questions about growing your self and your business! 

     And after hours of research and surveying, the bottom line is –dear entrepreneur, dear business owner and manager– that in the end, YOU must charge forward by experience, instinct, and informed subjective judgement.  YOU must take REASONABLE risks!

     What you choose as a course of action may be wrong, but YOU are the captain of your ship, and YOU can adjust the course you’re taking at any hour of the day or night, or simply put into port for a short layover to get yourself more focused if need be, simply by choosing!  (Since all behavior is a choice.) . 

     No excuses here.  Get hopping! 

     It’s YOU and YOUR BUSINESS that need your input and guidance and decision making as the 2009 bell starts to ring.  No one else can do it for you!                        halalpiar 

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 107 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

“I coont efen spel

                                         

untreeprenewer,

                                     

an’ now I are one!”

                                                                 

     So you’re tired of working for someone else and want to be your own boss, eh?  You know people who’ve done it successfully and wonder what they have that you don’t? 

     Well, here’s an Entrepreneur Personality Test from Dr. Alan Jacobowitz.  Count the number of “yes” and “no” answers you give:

Here we go:

1. When you were very young, were your parents, close relatives or close friends entrepreneurs?

2. Did any of that business carry over into your home while you were growing up? 

3. Did you have a lemonade stand or a paper route as a kid?

4. Was your academic record in school less than outstanding?

5. Did you feel like an outsider with school classmates?

6. Were you often scolded, punished or reprimanded for your school behavior?

7. And TODAY, do you have difficulty getting satisfaction from any job with a large firm?

8. Do you often feel that you could do a better job than your boss?

9. Would you rather play sports than watch them on television?

10. With books and magazines, do you prefer nonfiction to fiction?

11. Have you ever been fired from a job or left one under pressure?

12. Do you almost never lose sleep at night over your work or personal business?

13. Would you rather jump into a project than plan one?

14. Would you consider yourself decisive, a good thinker on your feet?

15. Are you active in community affairs?

If you answered “yes” to 12 or more of the above questions, and you are not an entrepreneur already, you may be missing your big chance.  Tune in tomorrow to see if I can discourage you!  halalpiar   

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 88 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.