Be Happy…

 Don’t “Work”

     Whatever kind of work makes you feel happy is the kind of work you need to be constantly moving toward and doing more of.  Because when you do what makes you happy, you’ll perform with greater confidence and competence. You’ll also never tire of it, and guess what? You not likely to ever think of it as “work.”

On top of all that, doing work that makes you happy has long been proven to lower your blood pressure, reduce stress, and lead to a happier, healthier existence . . . mentally, emotionally, physically, financially, and spiritually. What’s not to like about that?

     Okay, so how to get started?  First, don’t pile all kinds of excuses in your face. You think because you own or manage a business, that you’re hooked into a slot you need to stay in to keep things moving? Nonsense. You’re no different than anyone else if you’re doing daily tasks that make you miserable. You need a target. Maybe, if you’re the boss, your target is moving. So what? You’re a mover to start with or you wouldn’t be the boss!.

     So take a deep breath http://bit.ly/bo3ZJy and begin by clearly defining as exactly and specifically as possible what kinds of work make you feel most upbeat and positive and rewarded. Write this little bullet list down on paper. Try to avoid generalizations and generalities. You might want to carry your list with you for a day or so and edit it as new ideas come and go.

     You can’t tell where you’re going if you don’t know where you’ve been. So next, take a little inventory of where you are and how you got to where you are. This doesn’t need to be a memoir or autobiography. A couple of concise sentences should do the job. Be sure to include a one-liner that describes what kind of work you’re currently doing. If you’re the boss, itemize the parts of the job you hate.

Now you need to step back and become Judge Judy.

     Look critically and suspiciously at where you are, where you’ve been, where you want to go, and –BANG!– what’re the roadblocks you’re choosing to hold yourself back. Don’t give yourself excuses for why you haven’t done something sooner or why you think you can’t . . . deal with the roadblocks. What are they? How many? Priority rank?

     Hey, you’re doing great! You read this far so it proves you care enough about you to get the genuine you on track with where you need to be, doing what you most enjoy, instead of continuing to choose self-destruct no-outlet paths for yourself. Pat yourself on the back. Now take a good long hard look at how far you are from where you want to be and then decide the most workable route. Plan for detours.

     Pulling up stakes and moving to a hammock in the Costa Rican jungles may not be the best answer. But the bottom line is that you are the only one on Earth who knows what the answer is. and the only one who can decide how and when to proceed.

You control you.

     Short of perhaps physical threat, no one else can reach into your mind and force you to behave in certain ways. And no one under any circumstances can control the way you think, besides you. So what are you waiting for? If you’re not happy with your job or tasks you’re doing, start choosing to do something about it. If you’re happy at work, it’s not “work.”

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

“You’ve got to stand

for something, or

you’ll fall for anything”

— Aaron Tippin, Country Western Performer

http://www.youtube.com/watch?v=4Hja0XND8Ms 

     The business world seems to have a mission to have a Mission Statement for everything these days…Sales Mission Statements, Customer Service Mission Statements, Corporate Mission Statements, Financial Mission Statements…

     And many of these, I believe, are merely token lip service public relations-type tongue-twisters with no teeth that hang framed on walls and plastered onto every ad and document and website in bordered shadow boxes, flaunted as if they were flags of honor and integrity!

     First of all, any company that has to be boasting about a Mission Statement (no matter how goody-goody it might sound) is simply indulging itself in mental masturbation.

     If your business is as great as the pursuit of its Mission, the people you want to know it, will know it without you having to strut it across every stage. Your behavior and the behavior of your business is what constitutes your “brand” and people will know you by your brand, your conduct.

     That having been said, there is a need in every organization (even sole proprietorships) for an internal “Leadership Mission Statement” that owners, operators, and managers can rally around and bring into daily practice. “You need to stand for something or you’ll fall for anything.”

     It needs to address HOW your business leadership will function and communicate with others inside AND outside your organization. Why? Because –no matter what business you’re in, no matter what quality or value of goods and services you offer, no matter how industrious and honorable you may be– 80% of your business is communication!

     If you don’t have a Leadership Mission that focuses attention on the processes and ways you will strive daily to communicate clearly (including, importantly, active listening practices) with associates, staff, customers, prospects, vendors, community, industry and the rest of the world, you are setting your company up for failure.

     I’m not talking about a PR or media or customer service policy  manual, or some empty suit theory. I’m referring to a genuine statement of leadership conduct that calls on human communication best practices at every level… in letters, emails, on the phone, in-person, in presentations, and in all marketing related materials, publishings and broadcasts all of the time. “You need to stand for something or you’ll fall for anything.”

What’s the guideline to use? Trust and Authenticity.

With special thanks for inspiring tonight’s blog post to a strategic alliance partner of mine, Andrew Jackson, who sent me the link to the music video source of the headline quote above. 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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The World’s Greatest Expert

on Death and Dying–

Elisabeth Kübler-Ross, MD

–Points to Five Stages:

• Denial and Isolation
• Anger
• Bargaining
• Depression
• Acceptance

     She said we –all of us–  must experience each of these five stages to one degree or another in the order they are shown above with every loss experience. The only exceptions being instances where people get stuck in a given stage and never get beyond it.

     So as business owners, managers, and entrepreneurs, some of us experience bits and pieces of these five stages everyday with daily losses.

     Kübler-Ross said that losses are not limited to human death, and can  include the loss of a limb or faculty, or ability… loss of a valuable possession (a home, a car, a business), loss of companionship (including divorce and separation), loss of freedom (including jail), loss of a job, loss of a client, loss of a prospect or opportunity, loss of self-esteem, loss of authority, etc., etc.

     And to a lesser degree, we even experience these stages when we lose a dollar, a photograph, a letter, an address, a contest, and so on.

     So what’s the point? Healthy successful people do everything humanly possible to channel all their energies and mental focus on reaching the level (or “Stage”) of ACCEPTANCE as quickly as possible, and on maintaining themselves at that level as permanently as possible.

     Everything else is non-productive. Everything else leaves us feeling deflated and defeated and negative. Some people stay in these places their entire lives. Some are institutionalized. Some do themselves in.

     Stages 1-4 are pure torment. We must go through them, but the goal needs to be to move through them as rapidly as our minds and bodies allow us to. Getting through the maze may take friends and rescuers to stand by shoulder to shoulder. We have all performed that function for someone else, but perhaps have forgotten?  

     Keep always in the front of your mind that no matter how out of control it may feel to be stuck somewhere in denial and isolation, or in anger, or in a bargaining position, or a state of depression, it IS a matter of choice!

     The minute we choose to accept loss, the quicker we can get on with a happy and productive existence and make the most of the short time we each have here on Earth…make the most of the relationships we’ve been blessed with: with other people and places and purposes.

     We need not choose to lock ourselves into suffering and misery. Life and business life are way too short to have wasted time and energy with anything besides being happy and healthy and in active pursuit of our dreams.  

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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What does “business

as usual” mean to you?

Guess what you are? You get to your desk or worksite by 8:30 to beat the 9am employee rush. You make the rounds  with staff, do emails and phone calls. 12 to 1:30 is a fat lunch with an associate, customer, prospect, or relative who’s in town for the day. You return to a lineup of boring, energy-draining meetings where every attendee feels compelled to advance her or his personal agenda. You leave between 5:15 and 5:30 after most everyone else has cleared out.”

    Answer: Odds are you’re a corporate employee. So don’t waste time here; go to FaceBook, CNN, C-SPAN, MSNBC, the local commuter bar, or whatever floats your boat…and leave the business of straightening out the economy to the only people around who know how.

     I speak of course of those who frequent this blog: small business owners, operators, managers, entrepreneurs, and professional salespeople… those who aren’t conscious of time, who rarely spend more than 20-30 minutes eating anything, and who have no tolerance for time-wasting meetings.

     Their disciplined nature, by the way, doesn’t make these folks numb or humorless; they’re simply dedicated to their pursuits and tend, I believe, to be far more fun to be around than their “Fortune 1000” counterparts.

     None of them live like the “business as usual” guy described above. All of them are busy making their business innovations work because they don’t get corporate bailouts or economic stimulus packages.

     “Business as usual” has been made a thousand times more difficult by the shortsightedness and naivete of our government.

     When history points to small business as overwhelmingly responsible for American job creation, and job creation has been proven to be overwhelmingly responsible for building and strengthening our economy, history needs to be heeded, not re-invented as socialism.

     Sharing wealth and funding corporate and government incompetency doesn’t do it. Channeling staggering amounts of (not yet even available) tax dollars into major corporate entities whose insolent greed put us here to start with makes no sense. 

     The very same small businesses that stand the best chance of being positive economic impact catalysts are the ones being the most harshly drained. This is how to create job creation incentives?  

     “Business as usual” has a prayer attached. We need to pray that small business spirit and entrepreneurial innovativeness can rise up against all odds and once again rescue America’s economy.

     We need to nurture small business and business startups and pray that our nation’s small business owners and managers can make their dreams work in spite of government interference and corporate anchors.

     We need to support small business now more than ever before.    

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Don’t Choose To Dwell

On Your Goals!

     It’s no wonder we get our businesses in so many accidents. As Americans, we’re virtually (and probably literally) brainwashed with the need to follow rules and regulations, and only ever pay attention to where we’re going.

     We are obsessed with the future…planning for it, wondering what it will bring, worrying about it, looking toward it. Once in a while it’s a good thing to glance in the rearview mirror.

     Following all the rules and regulations and focusing only on what’s in front of us will never get us anywhere that’s unique, remarkable, or successful. In fact, it may never get us anywhere at all.

     Rules, regulations, and the future are certainly not directional signs to the path of progress for business because they represent an investment in the status quo and nonproductive worry.

     Why is that? you may ask. Because success only comes from breaking the “rules,” of which there are none in business (except perhaps in law, accounting and certain parts of retailing and shipping logistics)… and because focusing on the finish line inevitably prompts one to trip over one’s own feet!

     Driving your business forward on the road to success while devoting your attention to what the next exit is, and when will the next service center appear, and how many more miles are yet to go doesn’t leave much balance of attention to focus on the vehicles that are driving alongside you, and coming from the opposite direction.

     There’s probably no need to say anything more than the three dreaded words, “head-on-crash” to send chills and shudders up and down your spine and butterflies doing cartwheels in your stomach.

     But wait! Tragedy and disaster only strike when you make a conscious or unconscious choice to set yourself up (and your business) for tragedy or disaster.

     Here’s what it’s all about: YOU are the captain of your business and YOU decide when and where to drive, and at what speed, and at what hours, and at whatever condition your vehicle is in. It’s YOUR business. It’s YOUR choice! If you own or manage your own company, the behavior of your company is YOUR choice!

     So stop tuning in all your energy to where you’re going and start paying attention to where you are. Only by seeing and responding to what’s around you can you make your business move forward in productive directions.

     Take some “real time” inventory of where your business stands at any given present moment and then adjust it from there going forward, but don’t choose to dwell on your goals. Dwell on what you’re doing right now to take you there.   

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 271 days old growing tale! Click under “7-Word Story” (center column)

You are your business.

Attitude and behavior

are your brand.

     Small business owners rarely devote enough attention to branding and the importance of branding. It is much more than a logo, name, label, or catchy slogan. Brands reflect the integrity and reputation of both the company and the business owner.

 Your brand and branding messages need to include

 and be wrapped around

ALL aspects of your business.

     Your brand and branding messages need to make a statement about the environment and methods you and your company are engaged with. This “statement” needs to be an integral focal point of ALL of your communications… verbal, visual, written, in-person, and implied!

     Your business exists because of your customer bases: INternal customers (like associates, employees, referrers, strategic alliances and present suppliers) as well as EXternal customers (like past and present buyers, prospective buyers and employees, and prospective suppliers). What it is that you put out to each and all of them every day is what adds up to your brand and branding.

     This translates into how you and your business deal with all of these diverse “customer audiences” on a day-by-day basis, how you treat them, whether you pay your bills on time, if you follow-through with customer service after the sale is made, if your business is a good citizen in the communities that support it, whether your products and services provide true quality benefits and dollar value.

     Keep in mind that one unhappy customer (internal OR external) will tell ten other people about her or his lack of satisfaction, and each of them will tell ten more. In case you weren’t doing the math, that’s a hundred people walking around bad-mouthing a business that may naively dismiss one upset as one upset. But–aaaaaah, the reverse is also true: delight one person and gain a hundred positive referrals!

     Reality is that maintaining positive and productive brand images and branding messages means you need to practice unending vigilence in tending to all levels of (internal AND external) customer service. It is especially important to be and stay tuned in to employee and industry-related issues, and to pounce on problems and deal with them honestly.  

     A great memorable name and themeline are critically important to brands and branding messages, but not nearly as important as a business with clear-cut genuine values run by people with clear-cut genuine attitudes. 

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God bless you!

Read My Ears!

     Like a lot of communication practices, it seems most of ustend to slack off, get careless, and periodically get to a point of not listening carefully. Y’hear? It’s normal for our minds to drift off every few minutes when we’re listening to someone else… attention peaks and valleys vary with each individual. [The average American’s attention span has been reported as 12 minutes!]

     If I were, for example, reading this aloud to you, and included a sentence that mentioned the word “football,” as in the size of my 100-pound Golden Retriever on the day I brought her home, your mind might zoom away to the touchdown you scored in high school, or the Superbowl game that cost you $87,934.56 per seat, or the neighbor’s kid’s football you just leather-pancaked as you backed out of the driveway.

     Okay, you say. You’re guilty, you say. Now what? you say.

     Maybe it’s a good time to take personal inventory in how you come across to others. Why now? When business is “off” you certainly want to make the most of your potential to succeed, to make additional sales, to make efforts more productive… all of that starts (and often ends) with maximizing communication skills.

     One of the best and most immediately productive tools available to get started with is http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/ because it relaxes your muscles and makes your brain more alert—the perfect combination for receiving and delivering effective communication.     

     Next, it makes sense to do a little survey of those who share the inner business circle of your life. To keep things abstract and impersonal (i.e., not threatening), you can, for example, ask each person privately what musical instrument she or he most identify you with in the ways you come across to others.

     Ask for clarification, but do NOT criticize any one’s response. Say thank you and smile and walk away, then study the list you get back. What does it tell you about yourself?

     You, for instance, may think of yourself as a versatile keyboard able to perform almost any type of musical message, and someone may tell you you remind him or her of cymbals, crashing into discussions with a finalizing punctuation point of percussion, or a flighty little piccolo that dances around issues while brightening everyone’s day, but not addressing real needs or solving problems. If this exercise doesn’t bear fruit, replace musical instrument with animal.

     Once you have a better sense of what others perceive as less than optimal, focus on ways you can change that/those assessment(s) for the better. Take a quick visit to http://halalpiar.com/2009/05/hearing-is-not-listening/ and then initiate a plan of action for yourself with daily and weekly goals geared to disciplining yourself to come across better by listening more attentively, more actively, more responsively. Remember when you can respond instead of react, you can never over-react! 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. BE A CO-AUTHOR: Add your own 7 words to the end of the daily 254 days old growing tale! Click under “7-Word Story” (center column)

“Thank you for your

service to our country!”

     It’s so simple. That’s all it takes. Walk up to anyone in a military uniform — or anyone who proudly wears or displays an insignia identifying him or herself as a veteran or active officer or recruit, extend your arm to shake hands, look her or him in the eye and simply say: “Thank you for your service to our country!”

     Not only will you make that person’s day, but (and this may surprise you) you’ll make your own as well. You’ll feel as pleased walking away as the person you took the ten seconds out of your life to stop!

     Remember Memorial Day Weekend is more than beaches, BBQ’s and parties. It’s a time for tribute to those who have lost their lives and those who have served us all in defense of America. What does this have to do with business to warrant attention on a business blog? Your business and mine could not even exist without the courage, vigilence and protection of those who serve our country.

     Thank you to all those who have served in and for the United States Armed Forces. You make and have made it possible for business owners and managers and entrepreneurs to be free to conduct business and grow business and make business work.

     It is, after all, small business that has made this country great, and it will be small business that leads the way to economic recovery. You who have served our nation have kept small business pathways clear. Now it’s the job of small business to step it up and take advantage of those openings to regain the economic stability that government and big business lost along the way.

TRY THIS:

Make “Thank you for your service to our country!”

a statement of appreciation year-round.

     By making it part of your ongoing practice to extend these words with every armed services encounter (not to mention the recognition due our police, fire and EMS personnel too), you will in fact be boosting your own business as well as your reputation for caring about what’s truly important…because it is!

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 249 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

You can’t control your ship

while stoking the furnace!

     What IS it that makes business owners and managers so crazy when they’re confronted with the idea of hiring someone to do a task that they know they could do themselves?  Huh? I KNOW I’m not imagining this one. So answer the question.

     Why would someone who runs a business think she or he should set up his or her own website or write her or his own blog or news release, for example? To save money? Surely saving money is not a good answer.

     As we’ve discussed here often, no one makes money by saving money. Businesses only make money by selling. If you own or operate a struggling (or ambitious) business and you decide to do tasks that are not making money by actually disengaging yourself from the sales process, you are wasting money, not saving it.

     I have seen some very bright business owners step aside from the sales function to let the salespeople do the selling, and instead focus their energies on operational productivity or human resource management, or budget management, or manufacturing efficiency, then be astonished to see their ships go down while they are busily rearranging the deck chairs.

     FACT: No one (NO ONE) is better at selling what your business produces or provides than you are! If your business is struggling (or steaming “Full Ahead”), and you are not with one hand at the controls, actively selling, you may want to re-think your investment in survival (or growth) and see the role you’re playing for what it really is: an anchor!

     If you need a new or upgraded website or a punchy blog, or news releases that get printed and broadcast, and you can find a professional website developer you can trust who has a track-record for reliability…or a professional marketing writer who knows how to “storytell” your business messages and who has a track-record for sales results, for heaven’s sake: HIRE THEM and get on with selling!

     So what if you think you could design your own site or write your own content or marketing materials? It’s not worth you taking the time to do those things when you need to be selling because selling is the only way to make money and move your ship forward.

     Pay the professionals to do what they do best. It’s a cost of doing business. Trying to tackle non-sales projects yourself diverts your time, energy and money into non-productive directions and doesn’t make the best use of your knowledge, talents, and enthusiasm. Besides, if you do-it-yourself, and screw it up, it’ll cost you twice as much to get the same professionals to do emergency surgery at sea!

     One last thought: You can control your ship and sell at the same time. You can’t control your ship while you’re stoking the furnace or working below decks. Best wishes for smoothe sailing!  

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 241 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

Shut Your Business Down!

     Can the service your business provides be better? Are you in a position to MAKE it better? I would hope so, or you wouldn’t be likely to be visiting this blog for business owners and managers. But perhaps you think you need to live with what you’ve got?

     Maybe you feel like you just shouldn’t rock the boat? Or could it be that you might be stepping on someone else’s toes, or that service improvements wouldn’t work, or may create havoc in your industry or –let’s see– you could never get your dollar value back for the time invested?

     Anything like any of those reasons serve you as a quick answer so now you can move along to some other site? Do yourself a favor. Shut your business down tomorrow. You’re likely to have more success selling off your office or site supplies and equipment than you will staying where you are, doing what you’re doing. You find that insulting? Good! Maybe there’s hope yet.

     If the suggestion to hang up your spikes makes you angry, maybe you need to look in the mirror and shake yourself by the shoulders and breathe some new life into the services you’re providing. Making your services better is more likely, FYI, to INCREASE your business than decrease it.

     Why? Because people talk. People who get better quality services tell others, and this works much quicker and much deeper than any advertising can produce. A couple of years back, some shrewd entrepreneurs even invented the word BUZZ as the modern day equivalent of “Word of Mouth”– except that word of mouth is genuine; BUZZ is contrived.

     The point is that THIS– this economy, this time in history, this year, this month, this week– is in fact the time to start making better what you already have. Don’t let the biased mainstream news media, the zero business-experienced government, the monster union-dominated automakers, the moronic 37 trillion bank VP’s who all know less than one another convince you to sit back and take it on the chin!

     You didn’t start and grow your business to shut it down. Don’t let others lead you down the path of status quo. Now is the time to rise, to innovate, to take a fresh look at what you have, and who you have…associates, employees, customers, vendors, affiliates, neighbors, industry, community.

     How can you make more of all that now? What new ways can you pull your assets together to put yourself and your service business in a leadership position? What’s holding you back? It’s a choice. It’s your choice. 

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 239 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157