To Stimulate Your Business, Stimulate Your SELF!
“I am me. In all the world,
there is no one else
exactly like me.
I am OK!”
Run your own business? Post these 18 words on your dashboard, mirror and refrigerator . . . Why? Because even rough tough entrepreneurs need reassurance, and especially when economic uncertainties have a way of making us all feel like too many things (even sometimes including our SELVES) are not okay.
Have you ever felt like that, or am I just imagining it? Have you felt like that more in recent times than in the past? Do you sometimes think maybe the news media is trying to sink your ship by heaping negative economy stories on your already overburdened shoulders?
Does it start to feel suffocating? Do you step back every once in a while and start to question your own self-worth? Get out of it! Rattle your cage! Change the channel! Shut down the news!
Do you really need to take the murders, muggings, accidents, freaky and bizarre incidents and people, and the incessant dwelling on negativity to bed with you every night? Do you really need to wake up with it every morning?
What would happen if you shut it all down for a few days and used the time instead to relax your brain and remind yourself how truly special and unique you are? Do you really think you would miss much? If you have doubts, take a quick trip to the library or on Google through past newspaper headlines.
Go back 20, 50, 100 years! Surprise! The names and locations change, but the stories are mostly the same. It will be like missing a week of C-SPAN or THE BIOGRAPHY CHANNEL. Nothing Earth-shatteringly new goes on.
As a sort of sports version of the old expression to do reality checks by pinching yourself, I don’t recommend the method former baseball slugger Bobby Bonilla used, but the idea worked for him: every at-bat, he hit himself on his helmet with his bat just before stepping up to the plate. You can be sure it helped him focus his attention.
SOMEthing that only you know about can be a “focus trigger” for you. Take a minute and think about that one thing. What snaps your awareness back when your mind starts to drift? Figure it out and use it more. Snap your brain back to the reality that YOU ARE UNIQUE!
That awareness, and following the reality path that it conjures up, is
THE ULTIMATE SMALL BUSINESS
STIMULUS PACKAGE.
In other words, get yourself cranked up, and keep yourself cranked up! It’s catching, and others –internal customers (like associates, employees and vendors) as well as external customers will respond in ways that bring you more business.
Remember that what you love doing best is what you do best, and appreciating your self more will help you succeed at doing what you do best. Now THAT’s a stimulus package that can truly make a difference!
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