Archive for April, 2013

Apr 19 2013

What’s Your Expiration Date?

Are You Expired

                               

Or Inspired?

 

When did you last check your expiration date? What did it say? What does it say now? What happens if you go past that date? You rot? You crumble? You turn green? You become poisonous? You get taken off the shelf? People pass you up and reach way in the back behind you to bring up some fresh dude who doesn’t expire until 2015?

If this describes you, or you worry about it, or you think it’s inevitable, you’ve got a problem, brother (sister), and it’s time to take a few steps on your own behalf. First off, do a few chin lifts and take some deep breaths.

Don’t run to look in the mirror. Just imagine yourself looking driven and productive and successful as you once were, or perhaps you presently are but feel like you’re on the wrong side of the hill.

Contrary to popular belief, life is not all about discovery. It’s about making the most of what you’ve got to get yourself and others to where you and they want and need to be. It’s about energy and drawing on strengths, acknowledging but by-passing –not struggling to overcome– weaknesses. It’s like knowing what you can and are willing to spend before you go shopping.

Yes, you’re right! That’s called leadership! Genuine leadership has no expiration date. It may shift gears at certain ages or after certain accumulated experiences, but true leadership –like true grit, true integrity, true honesty, true passion– doesn’t fade or need to reinvent itself. It simply is.

How to get it? How to keep it? How to have it take you far beyond someone else’s (or your own) imagined idea of your expiration date reduces itself to being forever on the alert to what INspires you rather than to what EXpires you. So it’s a matter of attitude? Hmmm! That’s over-simplified! Hmmm? There’s more to leadership than attitude! Hmmm?

Well then, if leadership is all about attitude, what does anyone need to read a blog post for, since attitude is a matter of choice, and we can just choose it? Do you trust yourself to just choose it, and stay with that? So maybe the difference between expiration and inspiration is self-trust? Hmmm.

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Apr 09 2013

The 6th of 10 Things Nobody Tells Entrepreneurs

STOP HIRING CONSULTANTS!!

(for the wrong reasons.)

 

Dear Business Owners and Managers: Stop with the knee-jerk decisions to hire consultants. They will not help you through the economy unless they are specialists at bringing sales in your door!

Until at least a couple of years down the road,  there is no need for “communication consultants” or “management trainers” or “personal growth and development consultants” or people to write your mission statement, your vision statement, your annual reports or your “white papers.”

How do I know? Because I’ve done all of the above (and made a successful career of it), but I also have run my own business for 35 years, and helped to start hundreds of others. I’ve run management and communication and personal growth and development training programs for 20,000 people. And I’ll be the first to tell you not to waste your time and money on these services, in this economy.

There is only one thing you need consultant support for these days, and that is for services that bring you sales. Period.

That having also been said,  I will be so bold as to suggest that communications and marketing generalists are also not the kinds of “sales consultants” to trust. Find a specialist. Do not EVER hire a marketing or communications consulting firm to do your website. Get a website specialist. Do not EVER hire a website specialist to write your website content. Get a writer who understands sales.

A good, proven commercial / marketing / advertising / website writer can do more for your business than all the ad agencies, marketing and communication consultants and non-sales trainers you can find put together! You need writing help? Hire a writer!

There is a growing temptation to panic at the financial strangulation your cutbacks have created, and grasp at any outside service that –like the frustrated wife whose husband  was a marketing executive and could only ever sit on the edge of the bed and talk about how great it would be– you simply cannot afford right now.

Promises do not perform. Providers with track-records for creating and delivering sales perform, and are worth paying! Look for a successful writer who is a quick study and who shows you she or he can learn your business promptly, who has a customer benefit focus instead of a chest-beating, “how great your business is” and product / service features focus.

You want someone who can help you develop sales strategies and create the tactics that support that thinking. You want someone who is not afraid to work weekends or evenings to get the job done.

You want someone who will take the extra step, go the extra mile, and give you more than what you expect … someone who is both a talented writer and an example of what you want and expect from a sales pro … someone who counts your sales as the priority mission.

Anyone who fits this profile,  by the way, should also be receptive to at least partial compensation based on performance. I know a lot of consultants will hate me for this post, but –down deep– they’ll have to admit that I speak the truth.

 

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931.854.0474       Hal@TheWriterWorks.com

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Apr 04 2013

The 5th of 10 Things Nobody Tells Entrepreneurs

 CUTTING EXPENSES

                                

DOESN’T MAKE SALES!

 

To paraphrase an old presidential quote, “It’s the government, stupid!” America’s entrepreneurial leaders are grasping for a lifeline to avoid being swept out to sea by the daily onslaught of misdirected government speak and arrogant government attitude — a trickle-down mindset — harbingers of total economic collapse. And it could be just around the corner.

Forget all that stuff your grandparents used to preach about turning out lights and closing doors to save money. You might save electricity and keep out drafts, but in small business, that kind of save money mentality has been the ruin of many startup ventures. In reality this government-style thinking process accomplishes nothing on the road to survival and growth.

NO ONE EVER MADE MONEY FOR

A BUSINESS BY SAVING MONEY!

Biting into economical practices does not make sales. Only sales make money! “Ouch!” you proclaim, “but I’m not a sales type!” Well, then, become one. Or find one. Or give up your business and go to work for the government. Or show some guts and stick it out. You can make your idea work if you stop taking government advice about how to make it work.

This is not suggesting you do an entrepreneurs gone wild act. A mainstay of our current government, though it may be, this post is not about spending. It’s about what you can do now to turn your business around and stand up to the sleazy, ramrod, phony compassion-soaked policies of the current administration that is desperately trying to control small business.

Just because you have an exciting idea and some startup funding doesn’t mean you can let your enthusiasm run rampant. Business success is about extraordinary customer service and relationship-building. It is about channeling energy and making the most of opportunities that present themselves within your realm of pursuit.

Chase one rainbow at a time! And remember that the best leaders are those who make leaders of their followers.

Running recklessly in too many directions at once will simply produce frustration, exhaustion, and distress — especially in this bare-bones economy. But you CAN run a bare-bones business. After all, small business is based on TRUST. Got some?

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Open Minds Open Doors
   Make today a GREAT day for someone!
   God Bless You and Thank You for Your Visit!

Hal@Businessworks.US

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