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Welcome to the world’s first






Not to worry. The other “A” subjects have been adequately addressed already. You can put Attitude and Action and Advertising and Addiction into the Search window and find ample applicati0ns. I have dealt with “Authenticity,” but not with such appropriate substance! So, here you go:

AUTHENTICITY is not just acting authentically –genuinely, realistically– but actually BEING authentic. Not just occasionally or periodically, or just with certain people. Being authentic means all the time, with every encounter, every day, from opening your eyes on the pillow, to closing your eyes on your pillow.

BAH! That’s not possible, you might think. Who, after all, can be genuine every waking minute of every day? We’re humans, you might argue. We’re inherently manipulative, devious, off-putting. It’s not like turning a water faucet on and off.

 What’s your AQ?

(Authenticity Quotient . . . is there such a thing?

Who knows? But pretend there is.

Make it what you want to be and keep reading!)


Hey, points well taken. But there ARE opportunities for each of us to do better than what we do. Part of that is attached to visualizing the payoff, and recognizing that increasing our Authenticity Quotient from –for instance– 30% to, say, 50%, has most of all to do with recognizing and accepting that authentic behavior is a choice!

[And, like smiling when you don’t feel like it has been proven to actually make you feel better,behaving in more authentic ways can actually help you BE more authentic.]                                 

Whats the ROI? How about a more fulfilling life, a more productive and rewarding business, strengthened relationships, and a head-over-shoulders reputation for being upstanding? You need a bigger carrot on the stick, a bigger pot of gold at the end of the rainbow?

Does feeling better about yourself count?

Does  making a difference with your life count?


Ah, getting closer to your inner spirit and the heart of the matter?

Authenticity is seldom a birthright quality. It’s something we learn over years of observation, application of our gut instincts, and our interactions with others. So, start boosting your Authenticity Quotient by paying closer attention to saying what you mean and meaning what you say.

Ask those around you who you trust to tell you what animal or creature they associate most with you. And, VERY important to preserving your trust relationship, do not argue or rebuttal their responses. Take it in. Take it on the chin. Smile and thank each person you ask. Then start to process what you learn.

Do you get responses like Saint Bernard (perhaps because you’re always rescuing others?) or Shepard (because you’re always herding people together or team-building?), or how authentic do you think a snake or fox (or worm?) might suggest? Cats of every type and size are generally considered sneaky (and some, vicious).

Elephant could imply steadiness or dependability (or that you’re a Republican frontrunner). A donkey or mule could mean your stubbornness prevails. A new, eager-to-please puppy will be seen as more authentic than a snapping turtle, an alligator, a shark. You can imagine the rest.

Does this prove or disprove authenticity? Of course not, but it will give those who may be unsure about how them come accross to others, some clue about how they are perceived. And perceptions are facts! 

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Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

2 comments so far

2 Comments to “BIZ ALPHABET SERIES…”A””

  1. […] (yes, apples are great, but) certainly, A is for AUTHENTICITY too! It is Authenticity, after all, that is the overriding human quality which serves us best in […]

  2. […] you plan your weekly and daily strategies, plan them with a positive attitude and an air of authenticity. When you dig into your areas of strength and build energy and genuineness (vs. boredom and […]

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