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Well, HOPE never accomplished anything, but we DID get change . . .





Unemployment Line




Fleeing lenders and




Slithering and Sinking




The days are done of having stationary targets and goals to focus on. We are a civilization on the move. Some of the action, we asked for. Some, we didn’t. Most threatening are those that have been foisted upon us by a naive, incompetent American government that has zero experience with, or appreciation for, all things business.

Even before I give you the build-up, here’s the bottom line:

You cannot start a fire with a magnifying glass if you have to keep moving the magnifying glass because the object you’re trying to ignite keeps moving!


It’s a wonderful thing when your targets stand still for you and you have all the luxury of time to aim carefully before pulling any triggers. But that’s fantasy. Reality is that in today’s still sinking economy, everything is moving and changing — customers, employees, funding sources, referrers, vendors, and the competition are all in motion.

If you really want to put a fire under your ideas, your customers, your employees, et al, you’d be best advised to ditch the magnifying glass and figure out the best way to turn sparks to flames. You need to first explore the nature of the tasks and people involved, and assess your goal structure.

If your goals aren’t specific, realistic, flexible, AND due-dated, you’re headed into fantasyland and running on empty.

You are dealing in (with apologies to Mr. Obama) hopes and dreams: meaningless time-wasting, money-wasting, energy-wasting illusions that savvy entrepreneurs avoid like the plague.


Dreams, ambitions, and intentions are great, but only when they are followed promptly by action. Taking action is the mark of a true leader, and all successful entrepreneurs. And some action is always better than noaction. Why? Because –again– trimes have changed and the new old motto is:

“If it ain’t broke, fix it anyway!”   

Be careful to not misread the implications here that you should suddenly fly by the seat of your pants (which could undoubtedly make for an interesting journey, but highly questionable landing). Yes, do charge at your business targets, but remember that –even when they least appear to be– they are moving and changing.

Your ability to adapt effectively to changing, moving circumstances will determine your ability to succeed. How does one prepare for vigorous activity? By stretching of course. What kinds of stretches do you need to build into your daily routine to enhance your flexibility, elasticity, ability to adjust and respond?

Writers read. Language teachers do crossword puzzles. Designers go to the movies. Doctors and dentists invent gadgets. Actors “people watch” in crowds. Musicians hum. Drivers walk. Chefs try different restaurants. Shrinks join therapy groups. Figure out what works for you.   

The world’s greatest athletes –regardless of the sport– are those who practice and practice, and practice again, hitting a moving and/or changing target. The world’s greatest entrepreneurs do the same thing. Remember high school physics class and Newton’s First Law?. . .

“A body in motion tends to stay in motion!” 


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One comment so far

One Comment to “MOVING TARGETS”

  1. Hal Alpiar's Blog » A Sense of Urgencyon 28 Jan 2015 at 10:40 pm

    […] we talked about constantly moving targets. We touched on the challenges presented by rapidly changing rules, attitudes, circumstances, and […]

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