Mother Nature Beats Business

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Another storm,


another dollar.


 Hey, life happens. 


Stop whining!




breathing beats cash.



There comes a time (a few actually) in every life, when we business owners and entrepreneurs must take a back seat to Mother Nature. You DO remember her? I’m not talking about over-the-top dirtpeople, or eco-freaks who launch themselves into hysteria with every stepped-on ant or toilet flush.

I’m referring to cataclysmic shifts in the planetary forces of nature that stop businesses dead in their tracks, that cannot be dismissed or disregarded or wiggled around. I know it’s hard to own up to the fact that anything could be more important than business . . . yet, looming out there under the signs, ads, and brochures, is life!

Here we quake-inexperienced East-Coasters are emerging out of an unheard of earthquake, the 5.8 magnitude of which –though nonchalantly considered routine by West Coast standards (I mean, what isn’t?)– was sufficient test of our mettle . . . and: CABOSH! Along comes a Hurricane heralded as major by all the IM (Irresponsible Media).

I’m reminded of Rob Bell’s quote in his courageous, easy-read book, LOVE WINSThe quote refers to tangles born of the politics of religion, but seems to me to fit the media hurricane circus and pandemonium we’ve been bombarded with for five days:

“Sometimes what we are witnessing

is simply a massive exercise

in missing the point.”


Who’s not fed up with mainstream media’s overkill –and frequently contrived– “storm tracking” coverage? Enough already! Sports belong to ESPN; leave hurricanes to TWC. Stop with all the prima donna network weather forecasters (Whoops, I mean “Meteorologists”) who can barely find the maps they swoop their hands over. 

Of course no one wishes storm destruction and risks of life and injury to others, and of course there are many calls for reminders to be prepared in an impending hurricane but please, media people . . . give us a break. Your relentless focus on doom and gloom, is –all by itself– enough to send people flying off city rooftop gardens!

Well, okay, your heavy-handed scare tactic broadcasts did at least serve to convince Mr. O that he’d be storm-safer at the White House than puttering around a reported $50,000 vacation week (his tenth this year? Must be nice) Martha’s Vineyard golfcourse.

Who could deny the (rapidly-growing-in-popularity)

  Obama Regime motto: “Leadership from behind”


No doubt whatsoever he will once again seize the opportunity of a natural disaster to represent his sleeves-rolled-up self in the role of “return of the conquering and compassionate hero.” As business owners and managers, we have already seen too much of this too often. Were we to practice such falsity, our businesses would crumble.

Also without a doubt, we can count on the talking heads at CNN, ABC, CBS, NBC, TNT and their affiliate braindead-behaving editors at The New York Times, Washington Post, Los Angeles Times, et al, to play it out for all the advertising dollars their sadly misguided Obama-obsessed bosses can muster.

The point that’s missed by all the sensationalist journalists is that the public gets it. Go through the updates and recommended preparation steps at scheduled news broadcasts. If and when the event actually occurs, lead up to it with information, not Chicken Little alarmist reports. Who cares what trees fell in Bongo-Bongo?


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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

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