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The time it takes to clarify, undo, correct, revise, elaborate on, understand, and check on business information communicated via texting–in order to “get it right”– is greater by far than the amount of time it takes to exchange the correct information in person or by phone.


If you’ve been using straight-on texting to build your business, start over before it’s too late!

Why? Text messages simply fail 100% to communicate anything of value besides numbers, and even those are rarely accurate. And don’t try convincing anyone that LOL or ;<) or I <3 U convey enough emotion.

How words are expressed may be unimportant to teens and pre-teens, but are of major consequence in business, and especially sales (and aren’t ALL small businesspeople salespeople?):

Can you tell from a text message whether the person writing it is paying attention? You can always tell if some one’s paying attention in person. You usually can on SKYPE. And, you can on the phone more often than not. Emails? Probably 50/50.

Text messaging may have a place in the world of communications technology for snappy factual exchanges, and maintaining ongoing contact whenever that’s important.

But texting shouldn’t be relied on for more than that, and –other than some life or death emergency applications– should never be used as the basis for any emotionally-based decision, such as a purchase or personal commitment.


Because text messages by their very nature are incapable of giving you the whole story, or of communicating the focus or attitude or response/reaction of either the sender or the receiver

— and these indicators are at least as important if not more important than the actual words that are sent or received.


By contrast at the very least with emails, for instance, intent and emphasis is possible with various font treatments. Think of texting as a kind of interactive slide-rule. “Just the facts, Ma’am,” said the impatient detective. 

Though I shudder to have to mention the long-lost word, even a FAX (Yowza! Who ever heard of that?) is more communicative than a text message because it allows the sender to include diagrams and use spatial relations to make a point.

Here’s the bottom line:

Good, clear, accurate communications requires time and effort.

In business, to achieve via texting what’s possible by phone or in person would surely start an epidemic of broken thumbs, and probably a new TDD (Texting Deficit Disorder) neurosis. 

“And your insurance provider IS . . .?”


Clear communicating requires two-way transmissions that include feedback and paraphrasing (e.g., “If I understand this point that you’re making correctly, you are saying . . . “ kinds of check-up statements to make sure you got it right).

Clear communicating facilitates question and answer exchanges — sometimes on an interruptive basis to help facilitate understanding of the whole picture, along the way!

So go ahead and use texting. Over-use it at your own peril. Recognize that it fails miserably to give messages their intended meaning, and that it’s no substitute for facial expressions and/or the human voice.

But 4 some of U, there R’nt any better <~~>s 2 go that could B as GR8, so go 4 it . . . but visit or call if you want to give or get a meaningful response!  



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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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