Business in “The Whiplash Age”

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Are you and your business




You’re a business owner or manager, right? So you rarely know if you’re coming or going, never mind marching or stumbling . . . or jogging for endurance . . . or, for that matter, running scared.

Probability is that these are merely indicators of the degree of rigidity and/or speed you move according to how wildly your entrepreneurial fires are burning. Hmmm, now there’s a thought-provoker.

And it doesn’t help much that we’re living in “The Whiplash Age.” I feel my neck snap back in astonishment almost every day as I hop, skip, and jump through the process of discovering emerging technology methods and products . . . and bamboozling ideas! 

Considering we’ve gone from blackboards and filmstrip projectors to greenboards and overhead projectors to whiteboards and 16mm film projectors to newsprint pads on tripods, video projectors, PowerPoint, virtual meetings, virtual offices, txtmsgs, Twitter, Facebook, and handheld electronic devices (not even to mention the audio metamorphosis of reel-to-reel, then 78rpm/33 1/3 rpm/45rpm vinyl records, to 8-track cassettes, pocket and mini-cassettes, CDs, DVDs, boomboxes, sattelite radio (whew!) . . . and from crank-ups to cell phones . . . WHERE are we going next?


Of course you should answer this for yourself, but you may get some ideas here:

What are you doing to keep pace? Is your business keeping up with your market? With your industry or profession? 

Perhaps you’re ahead of yourself?

Are you over-spending? Under-spending? Over-communicating? Under-communicating? Are you being taken advantage of by advertising agencies that claim to be Internet experts?

How about Internet specialists who claim to be marketing experts? Just because someone anoints him or herself as an SEO or web design guru, doesn’t automatically qualify as expertise in marketing.

In fact, odds are excellent that Internet savvy techies know next to nothing about marketing.


Ask what any of these people know about the psychology of selling, about verbal and nonverbal communication, about how to deal with traditional media rate cards and package structures, about branding.

Ask when they last wrote a branding themeline that established a clear market leadership position.

Ask for examples of major sales boosts that could be attributable to their work.

Ask for specifics.


If you can’t get satisfactory answers to these questions, you may have the world’s greatest Internet expert in front of you, but don’t pay a penny for marketing services that do not clearly trigger your market’s emotional buying motives.

Look at it this way: If I haven’t a clue about what makes your customer tick, then I also have no clue about how to attract prospects for you, or create interest in what you have to sell, or know how to stimulate desire for your services or wares.

And if I can’t do those things, I certainly have no idea of how to bring about action or how to prompt and promote feelings of exceptional customer satisfaction.

~~~~~~~~~~~~~~~~~ or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

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One Comment to “Business in “The Whiplash Age””

  1. […] of (and care less about) traditional marketing media, and so automatically discard traditional marketing management approaches they think are limited, but which are […]

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