What’s Your Business Story?

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You have a business tale


to tell, but no time to


  tell it?. . . or write it? 


     So what’s your story, Boss?

     Is it long or short? Simple? Complicated? Fictional? Factual? Happy or sad? Burning hot? Icy cold? Based on true firsthand experience,  or imaginary, hand-me-down sagas? A story of family or of strangers? Neighborhoods or distant travels?

     Is it manufacturing or retail or distributorship based? B to B or B to C? A story of tourism or industry? A professional practice story? A legal or medical story? A growth or failure story? A partnership or separation story? What is it all about?

     You can and probably already do tell your story in chunks — in website pages, email messages, news releases, brochures, newsletters and interview answers. Or you can tell it (or major parts of it) all in one place that can then BE chunked up.

You can accomplish this with more complete, more comprehensive forays into the land of literature — a series of feature articles, ebooks, position (“white”) papers, booklets, specialty magazines, ongoing blog posts, and full-length books are some examples of what other successful business leaders are now doing.

     There are armies of talented organizations, groups, businesses and individuals standing in line, ready to pounce on filling any and all of the challenging opportunities for exposure — and enhancing credibility and reputation — that are noted above.

     They work on commission. They work on fees. They work on incentives. You can do it cheap or expensive, or somewhere in between.

     You will –as with most things in life — get what you pay for. If you’re happy with your neighbor’s 16 year-old being your webmaster and your new MBA assistant writing your sales and marketing pieces, you will no doubt take comfort in their efforts to represent what’s in your head!

Reminds me of the old Kawasaki Motorcycle helmet ad — “If your head is worth $29.95, buy a $29.95 helmet!”  

     Here are half a dozen thought-provokers:

1) Don’t give up on your business story idea, whatever it is. Instead, start to bullet-point it on index cards or a pocket pad or your laptop.

2) When you know what it is that you seek for your main message, start to scout around for someone with a track-record for the kind of writing you want.

3) Window shop. Check out Bing and Google. Do a little homework.

4) When you find the right person to represent your interests, that individual may also very well have ties to or a relationship with some print-on-demand book publisher-printer types, and be able to steer you in the most appropriate and economical directions. These days, you can print just a few (or even just one book!) copies and be able to order more with a phone call or email.

5) Specialized magazines are also readily available and can be produced as you wish, and individually and personally addressed as you wish.

6) Blog posts can be written in your “voice” so they sound like they’re coming from you (while you spend your time doing other things!) Regular blog posts, incidentally serve to activate your website which draws the attention of search engine spiders and lifts your search engine rankings.  

     Got an idea you’d just like to toss out to see if it could work? Give me a call. No consult fee for blog visitors.


www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and Our Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

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