More Economy-Coping Moves

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Is your business




     Have you withdrawn from your industrial, professional, or community contacts in order to economize time and effort, and consolidate expenses?

     Have you pulled your business back from expansion ventures and marketing budgets in favor of maintaining salaries and benefit plans?

     These questions are reminiscent of the old story about the successful hot dog wagon vendor whose son returned home from college filled with fresh learnings from his economics class:

Dad,” he said, “my business professor says this economy is going belly-up and that small businesses will suffer the most. He says small business owners should pull in their sidewalks, cut back on expenses, and stop advertising because there really is no hope.”

Well, the father thought to himself, I guess I’d better do as my son says. After all, I saved up all my money to send him off to college to learn about what business decisions to make. So, the father cut back on hot dog and bun quality, and took down his sign.

In two weeks, he was out of business, and telling everyone how smart his son was to have predicted the hot dog wagon shutdown.

     Now if any of this is even remotely familiar, I am not at all suggesting you run out to stock up on laxatives, enemas, and prune juice. But maybe it’s close to the point where you may want to evaluate how much you’ve given up in the process of thinking about giving up.

     If you’re continuing to draw a consistent salary while cutting back quality, service and marketing, you’re going to win the national spelling bee with an example of how you use the word, “disaster.”

     Look again at your business priorities.

     In fact, no matter what your current status of business “regularity,” it’s a good idea to re-check what exactly you and your business are actually doing? Who is in fact doing what? And in what order of  importance?

     Do your daily priorities match up with your adjusted goals? If you must continue with marketing cutbacks, are you at least substituting other less-expensive-than-media alternatives . . . like blogs, Twitter, LinkedIn, Facebook, BizBrag, MerchantsCircle, and email blasts?

     Are you and your people making yourselves more visible in your industry or profession? In your community and neighborhood? Are you letting go of old ideas about how to cope with a tight economy? Hopefully. . . or call 302.933.0116 or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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