Small Business Social Media Rampage MYTH

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Only 16%


of Thirty Million


US Small Businesses 


Use Social Media!


     We have already recently heard that fewer than half of America’s 29.7 million small businesses actually have their own websites, and were astonished. When you’re clicking back and forth to your own and other sites all day, it’s incredulous to believe that everyone else is not. Well, now we have more fuel for the opportunity fires.

     Results of a poll commissioned by EMPLOYERS, a small business insurance company, was reported today in Angelique Rewers’ final edition of  The Corporate Communicator (rolling over next week into her new online publication, “BRILLIANCE … Rich, Smart and Happy” — Watch for it. Angelique is a sensational writer and online publisher!).

     The poll is a reality slap! 

     Bottom line: You thought the whole world was TWITTER and Facebook crazy and that any business worth their salt had to be heavily engaged in this explosive new media form with knock-’em-dead marketing messages and links galore. Not according to the 500 small business owners and managers surveyed:  the total number of small businesses using social media for marketing is hovering somewhere around a very unimpressive 16%.

     But what does this mean? First of all, consider the vast untapped market potential this information suggests. What a fantastic opportunity this awareness serves for those who focus their businesses on Internet marketing development, and on small business development and related services.

     Just consider the prospect pool. There are more businesses out there who need what you have than there are those who already have it, and clearly everyone will at some point down the road indeed have both feet in the websites and social media arenas.

     Now add to that mix those who already have websites and social media savvy. They either do or will soon need overhauls, updates, upgrades, revitalizations, and expanded, pizazzed-up, better-functioning services. Nowhere does this ratchet up service needs more profoundly than with content development (copywriting) because word content is king in the visual world of the Internet. [If you need help with this and you’ll pardon my brashness, you can find my rates and services at]

     To top off the survey findings, the majority of small businesses leveraging social media are finding it effective, more than half those interviewed believe that having a social media presence is important, and nearly 60 % who do use it say it has provided value to their businesses. So, how much farther does the gauntlet need to be thrown down to you, for you to consider crossing the moat?

     What are you waiting for?

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

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