Are You Singing Your Sales Song?

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What music

that you hear

catches in your throat?

What piece of music, musician, vocalist, group or recording gives you goosebumps? Chills up and down your spine? A tear to your eye? Something catches in your throat? How does that happen? What emotion does it raise in you?

What or when or where or whom does it remind you of? How does it do that? Words? Instruments? Violin? Flute? Harp? Sax? Drums? Bagpipes? What about composition? Arrangement? Set and setting? Performers? Charisma? Rod Stewart? Taylor Swift? Bach? The Eagles? Satchmo? The Beatles? Joni Mitchell? Bing Crosby? Pavarotti? Judy Garland? The Supremes? Sugarland?

Listen, you’re a sales pro or you’re the boss of your business, right? So is it not true that you also earn your pay every day by going on stage, stepping into the spotlight, and singing your business sales song?

[“All the world’s a stage” you know. Shakespeare told us so!]

Well, okay, maybe you don’t exactly “sing” your spiel, but you do give it a special spin, true? And how much do the ways you present yourself to others capture the ingredients that you think others use to somehow catch what you hear in your throat?

Have you noticed yourself losing some steam lately? [Well, don’t beat yourself up. You’d have to be a monk or a hermit to not be suffering some wear and tear from this economy]. The point is that great music is delivered with great energy and great enthusiasm.

So are great business sales pitches.

You have a great song to sing about your business — benefits, values, innovation, features, employees, commitments, track-record, service, trust and integrity — are you delivering these messages with great gusto … or just slogging along?

Are you remembering that every encounter every day with every person is an exciting and unique new opportunity to create sales? Are you singing your sales song to employees and customers? To suppliers and associates? To prospects?

(Prospects! I mean, consider this: who isn’t a prospect? Even if you’re a Swiss Screw Precision Manufacturer cranking out precision metal microchip connection parts not much bigger than the head of a pin, and you sell them almost exclusively to government rocketship scientists and Silicon Valley muckity-mucks, you never know who knows who! Never. You never know if the person standing next to you at the railroad station, the airport, the grocery store is the cousin, uncle, mother, or best friend of one of those rocket or Silicon guys.)

Bottom line? You can never (well, hardly ever) be too enthusiastic about your business and what you sell, and why what you sell is so great because of what it provides in the way of benefits! I keep a reminder postcard on my desk that Kathy and I once got from dear friend Judy Vorfeld which is headlined:

“Enthusiasm is the electricity of life”

…followed by the notation:

“Knowledge is power, but enthusiasm pulls the switch.”

Just a small idea, but how about making every encounter you have tomorrow be a “Make-it-a-most-important-person-to-ever-hear-your-sales-song-day”? What have you got to lose? You might even be inspired to try it again on Tuesday. Ah, one final word to keep on the front burner as you make your grand entrance and repeat your performances: GENUINE.

Thanks, Judy!

[Visit Judy at (her blog) and her wonderful free e-zines Communication Expressway and Webgrammar]

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

6 comments so far

6 Comments to “Are You Singing Your Sales Song?”

  1. Judy Vorfeldon 01 Feb 2010 at 1:00 pm

    Thanks, Hal, for reaffirming something that means a great deal to me. There’s so much hidden potential out there, and so many fine people who just need to move up a notch to turn on the switch so that others can be touched by their message/business/project, etc.

  2. Jeannine Clontzon 01 Feb 2010 at 2:32 pm

    Thanks to Judy for sharing this post with me. It realy hits home, and I know exactly the postcard you’re speaking of – definitely words to live by!

    Hal, I love the way you tie this all together – valuable food for thought.

    Wishing you continued success,

  3. Hal Alpiaron 01 Feb 2010 at 11:33 pm

    Thank you Jeannine – For the visit, for the kind words and support, and for taking the time and trouble to comment. So very much appreciated. Please return again soon. Best regards – Hal

  4. Hal Alpiaron 01 Feb 2010 at 11:34 pm

    Judy. Judy. Judy. (Wasn’t that a Jimmy Stewart line?) What can I say except thank you. You are such a good friend and supporter, and I always grin when I see that you’ve visited or commented, or postcarded! Have a great day. Best as always – Hal

  5. Romain Chanuton 02 Feb 2010 at 10:00 am

    Hal, thank you very much for this luminous article. I am a young French international independent salesman,with less than one year of professional experience and i find really good methods and ideas in your writings to help me in this lack. So thanks again for your great job! Keep it real!;-D All the best – Romain

  6. Hal Alpiaron 02 Feb 2010 at 8:21 pm

    Romaine – Thank you so very much for your visit, and your comment post, and your kind words. I truly appreciate all of those, but I am especially grateful that you took the time and trouble to leave your message. I hope you will return again soon. Good luck with your sales pursuits! Best regards – Hal

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