Archive for April, 2009

Apr 20 2009

IBM, Babe Ruth and Thomas Edison

“Your success in life will

                                             

depend on what you do

                                                                              

after you do what you

                                                                              

are expected to do!”

                                                                                                
— FROM A STORY TOLD BY INTERNATIONALLY RENOWNED
AUTHOR AND MOTIVATIONAL SPEAKER BRIAN TRACY
                                                                                                               

     In its heyday, upstart computer giant IBM had a rallying cry that reverberated throughout the entire sales and customer service industry. The words, “The sale begins after the sale is made!” set the tone for an entire generation of customer service based sales and customer relationship management that followed.

     IBM support people were said to literally descend from the sky in parachutes within an hour of any service call. In fact, we are still following this tenacious, persistent, kill ’em with kindness, build-that-database, get-that-return-sale attitude. And actually, it’s more pronounced now than ever, ushered in by lightening fast advances in hi-tech and media communications, and the rapid advances in consumer savvyism.

     What does this mean for you, the entrepreneur, you the small business and professional practice owner/manager? Here are some thoughts to think:

     Brian Tracy’s quote at the top says it best. The point is that you who own/run a business are of necessity, engaged in sales. Keeping sales and production (that’s service production as well as product production) in balance is part of the alltime great entrepreneurial challenge. The whole world admires a one-man-band, but that doesn’t make producing the music any easier.

     Going the extra mile is what it’s all about. Moving forward even when you think you can’t is what it’s all about. Greatness has only ever come from those who pushed onward in the face of major losses, and who did it again and again.

     Edison tried unsuccessfully to invent the lightbulb 9,999 times before defeating the darkness. Babe Ruth’s incredible home run record was matched only by his incredible strikeout record. We all know and have seen many of the great Olympic performance hero stories. Each has always involved taking the extra step, even when all hope seems lost. 

     When you’ve completed what others (partners, family, employees, customers, vendors, industry and community associates) expect you to do, keep doing! Starting in a half hour before others and staying a half hour later is a good beginning. Making better use of time scheduling and delegating is another.

     Regardless of the tools you choose, it’s what’s under your hat that makes the difference…and the overriding awareness that whatever you do to exceed expectations is 100% your own choice. No one else will choose success for you and make it happen. But you can do both! Starting now.   

 Good Night and God Bless You!  halalpiar     

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Apr 19 2009

IN CELEBRATION OF BLOG POST # 300 . . . BACKPATS@WORK & HUGS@HOME

Winners Hug. Winners Smile.<)

                                                          

OK, Mr. or Ms. Resilience, you’re an entrepreneur and business owner. You work hard long hours and you’re tough as nails. You deal with stuff every day that friends and family can’t even begin to imagine. They can’t figure out why you don’t quit at 5pm, and why you need to “work through” weekend gatherings. They think you’re nuts, but they admire your dedication. Sound familiar? Go Get A Hug!

     As in the “take time to smell the flowers” advice, go get a hug! Too many people go through days without hugs and the withdrawal takes its toll; it chips away at the inner layers of authenticity. One of the world’s greatest family therapists, teacher/author Virginia Satir, always urged people to give and get 12 hugs a day! It was, she said, the only way to grow as a human being. Hugs motivate, she said.

     Many other emotional management experts in business and organizational development say the only way to be truly successful in business is to grow as a human being, to develop your personal authenticity and keep a sense of balance in your life. Everyone has a different way of dealing with and conquering these challenges. Giving and getting hugs is universally reassuring and effective.

     What does your hug scorecard look like for today? Yesterday? Was your last hug one you initiated, one that was delivered to you, or a spontaneous event? Was it a real one or one of those token little brush of cheeks and or shoulders? Chest contact? Forced smiles? “So nice to see you again, dear.”

     Ah, yes, and the bear hugs that come along every once in awhile from some well-intrentioned oaf who never took Hugs 101 in school and sees the occasion as time to lift you off the ground, sometimes so quickly you can’t get your hands out of your pockets!

     Well, let’s agree to limit the hug thing to family and friends. Besides, these days, you might get arrested hugging a co-worker or student or patient or client.

     So what’s the next best thing you can practice in work-settings that will help move you along the path to authenticity? Why pats on the back of course! Who among us doesn’t enjoy getting a backpat for a job well done, or well attempted, or for any small deed that rises above the daily clutter? That’s it? hugs and backpats?

     Well, no, actually, as long as you keep yourself in that genuiness frame of mind, there’s “Please” and “Thank you” and “I love you” [Also: I <3 U] and “I appreciate you” …and the most important motivator of all is the simplest. It’s called a smile. ;<) Pass it on as many times a day as you can possibly get your brain to think of it. Smiles work wonders! 

     It’s so easy to lose sight of these important messages that you need to give out often and freely, when you’re caught up in rushing toward a deadline, or fretting over a lost sale, or staring at a mountain of bills.

     But you know what? You have to keep the hugs and backpats and smiles and thanks you’s and all the rest of your fine engaging qualities out there on the table… through the worst of times as well as through the best… to make more of the worst become best. It’s contagious. It’s a choice. It’s your choice!

Good Night and God Bless You!  halalpiar     

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Apr 18 2009

HAPPINESS SELLS!

 “Happiness runs

                                        

       in a circular motion…”

                                                                 

 From ’60s songster Donovan: “Happiness runs in a circular motion; life is but a little boat upon the sea…” 

 

     And (sorry to burst your ad agency’s bubble) HAPPINESS produces sales quicker thanall the ads and promotional materials and sales spiels and websites put together. Ticking off logical product/service features and gulping down huge doses of emotional triggers don’t make sales happen as fast as genuine feelings of happiness that are contagious . . . from ANY one in your organization to ANY one who is an existing customer or prospect.

     That’s not to say you don’t NEED all that traditional and nontraditional support material, but remember that it IS “support material” and that  N~O~T~H~I~N~G  replaces the value of spreading happiness around.

     Great! you say, but where’s the “Happy Button” you’re supposed to push? It’s not like Staple’s “That Was Easy” button (which of course never made anything easy) and sometimes my people or I just feel plain old crummy and we’re simply not happy. So there’s no happiness to pass around. Period. 

     Brrrrrrrrrrrrraaaaaaaaaaaaaaaaattttttttt! The buzzer says you’re wrong!

                                                                                                                        

     Happiness is ALWAYS present. It’s your job to go get it!

Here are 5 STEPS TO A HAPPIER YOU WHO WILL SELL MORE. In fact, if you get TRULY and GENUINELY happier than you were yesterday, I guarantee you you’ll sell more than you did yesterday. Guaranteed! Ready? Here you go:

1) CHOOSE TO STOP SEEING THE SEA OF NEGATIVITY THAT’S ALL AROUND YOU AS NEGATIVE! Click that mental radio station in your head from 24-hour news (which is always negative) to easy listening music. And remember that no one else controls your stations or channel selector or tone and volume settings! No one else decides what goes on inside your head but YOU!

2) CHOOSE TO EXPERIENCE THE NEGATIVE PEOPLE IN YOUR LIFE AS NEEDY INSTEAD OF NEGATIVE. Think of them as people who need and are waiting for some positive sign from you — a word, a look, a touch that encourages, reassures. It might only take one positive sign from you for them to become positive themselves. They have a NEED to think and feel more positive. You can make the difference. You have the power.

3) FIX YOUR SIGHTS ON “HERE & NOW.” Take some deep breaths and pay attention to what’s right in front of you with each passing moment. Work to put the past (more than a minute ago) behind you and the future (more than one minute from now) off to the side. Both are fantasy. Reality is the present moment only!

4) SURROUND YOURSELF WITH POSITIVE MUSIC AND POSITIVE PEOPLE. Unfortunately, there’s not ever really enough positive music, but it IS out there. Find it. Dig it out. Put it on your ipod. Put it in your head. It’s your choice, no one else’s. Hum it. Sing it. Whistle it. Write out the lyrics. Program it into your brain. Positive people? They’re everywhere. Put your antennas up!     

5) TRY RECITING ALOUD A PRESENT TENSE GOAL STATEMENT THAT SOUNDS SOMETHING LIKE THE FOLLOWING, AND DO IT REPEATEDLY — WHEN YOU AWAKE, WHEN YOU SHOWER, WHEN YOU EXERCISE, WHEN YOU COMMUTE, WHEN YOU GO TO BED, AS YOU WALK. Something LIKE (make up your own!): “I am happy and healthy and physically fit. I am alert, safe and sound, wealthy, pain-free, emotionally clear, XYZ pounds, and I am selling more everyday by making everyone around me happier. Happiness is my path!”

Doubtful? Skeptical? Don’t be! It works! I have many hundreds of examples to prove it. Try it! What’s the worst could happen? You’ll be less miserable? HA! Start today and sell more tomorrow! (and it’s FREE!)

                                    

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

  

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Apr 17 2009

NO GOALS? NO PROBLEM!

Goals Schmoles!

                               

No Problem? No Goal.

                                                                                             

     If you can’t define your problem, clearly, in writing, in one sentence, you don’t have a goal. Early on in my career, I had one of those experiences that leave neophytes like I was at that time reeling in anguish and boredom, only to learn eventually that I had been a witness to business management greatness.

     I was working for the world’s number one Madison Avenue advertising agency and I was a “creative management team member” assigned to handle the marketing for a Fortune 500 company, one of the planet’s greatest airlines. The boredom set in after being locked (literally) in a fancy Manhattan hotel suite with the six top executives of the airline and the top creative and management team members of the ad agency for four 12-hour workdays and four 3-4 hour worknights, where we ate, drank and slept the airline business.

     The purpose of the marathon session was “to define the problem” that the airline had that we could wrap a major marketing campaign around. The airline chief required that we sort through reports from every department in every worldwide division and review all the problems, from late baggage delivery to delayed flights to food service complaints to air traffic control issues, and on and on.

     It was so much more than I ever wanted to know, and all I could think about was getting home to my family, and eating something besides subs and pizza. But guess what? The problem got defined. The boss insisted that it be written down as a single sentence and that everyone in the room had to accept the wording exactly. I probably don’t need to tell you I thought he was nuts, and that I was seriously thinking about tuning up my resume.

     The end result was that the problem got flipped over into a goal statement that was specific, flexible, realistic and had a due date. We all left exhausted. We worked with the goal statement. We achieved the goal with what turned out to be one of the most productive advertising and sales campaigns in history. In other words the torture produced.

     I’ve repeated the dynamics hundreds of times since over the years. It always works! Always. Define the problem. Be specific and put it in writing and get all involved to agree at least somewhat with the statement. Then rework the statement into a goal and go for it. Crazy extra nonsense work. Crazy? Maybe. Extra? Positively. Nonsense? I don’t think so anymore. Work? Yes it’s very hard work. But it also DOES work. And that makes it about as close to a sure bet as you’ll ever get in business! 

 Good Night and God Bless You!  halalpiar     

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Apr 16 2009

FILLING YOUR PIPELINE (Not Alaska’s)

Biz Cards in the Men’s Room?

                                                                                                

     Filling your pipeline has to do with how attentively you are keeping as many sales prospects as possible, alive and kicking, at any given moment on any given day! If you make your living by selling, you know what I’m talking about, and unless you’re in one of those numbing slumps, you need not read further.

     IF YOU RUN YOUR OWN BUSINESS, however, you could stand to examine this post a little more thoughtfully. Why? Because when you’re not selling 100% of the time, filling your pipeline is easy to forget. It’s easy to overlook it, or become pre-occupied.

     It is especially easy to drift away from your pipeline when you’re busy tending to new and existing customers and projects. But therein lies the challenge. How can you prompt yourself to physically, mentally, and emotionally rise to the occasion?

     What can you do to rattle your own cage? How can you be running your business AND continuing to network and cold call while servicing others? Knocking on doors, after all, takes time and energy, not to mention travel preparations and expenses.

     Okay enough questions. Here are some answers. CONTINUE TO LEARN ALL YOU CAN ABOUT YOUR SELF! By doing this with relentless attention, you will do a better job of working with others — customers, staff, vendors, prospects, the community. Because the more you know about what makes YOU tick, the more you’ll understand what makes OTHERS tick and the easier it is to be productive in your dealings with them, and inspire their productivity in return.

     CONTINUE TO APPLY ALL YOU KNOW ABOUT HOW TO MANAGE YOUR OWN STRESS! Do deep breathing as routinely as you can remind yourself. Take a cue from wristwatch beeps, from little signs in your briefcase, on your rearview mirror, in your medicine cabinet and refrigerator…whatever works for you. Click here http://halalpiar.com/?page_id=35 for detailed 4-step approach that takes a full 60 seconds! Do yoga, meditate, exercise (regular fast-paced 20-minute walks will do it!), dance, sing, play with little kids…

     PAY MORE ATTENTION TO TIME MANAGEMENT! Return phone calls at 11:30-noon and 4:30-5pm when people are less likely to waste time because they’re getting ready for lunch or their commutes home. Use to do lists (and add interruptions) and colored markers to cross out accomplished tasks (including those added). ALWAYS PLAN FOR DELAYS (BE READY FOR THEM, NOT PROMPT THEM) as times to be productive with phone calls, text messages, pen and paper writing, reading, laptop activity. BRING READING & WRITING MATERIALS EVERYWHERE! Polish up your delegation skills and learn to let go of nonessentials tasks!

     SET REALISTIC GOAL TARGETS OF HOW MANY NEW BUSINESS SALES CALLS AND PITCHES YOU WILL MAKE EVERY MONTH, BY WEEK and stay flexible enough to shift gears if you get overloaded with other tasks or people issues…or underloaded!

     FOLLOW UP. FOLLOW UP. FOLLOW UP. KEEP ACCURATE RECORDS OF EVERY CALL AND DECISION. SEND A GAZILLION THANK YOU NOTES. 

     COLLECT AND GIVE OUT BUSINESS CARDS EVERYWHERE YOU GO. EVERYWHERE. YES, EVEN THERE!  

 Good Night and God Bless You!  halalpiar     

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Apr 15 2009

PROFESSIONAL PRACTICE MARKETING

Pain Shots: 1-Free-With-11?

                                                           

At some point in your career, you’ll know when you’ve seen it all. How about discount coupons for a lawyer? (Or, hey, what about one free last will and testament thrown in with every divorce case?)

Every third chiropractic spinal adjustment (whoops, sorry: “subluxation”) gets a $10 rebate? (Maybe they should be packaged with an oil change and lube job?)

How about a one-free-with-eleven deal on hypodermic needle injections from a pain clinic? (Depending, of course on what kinds of toppings you like…pepperoni, extra cheese…)

     P L E A S E, Dear Doctor, Lawyer, Accountant, Dentist, Chiropractor, Physical Therapist, Nurse Practitioner, Acupuncturist, Psychologist, Psychotherapist, Nutritionist, Occupational and Speech Therapist – PLEASE stick to your professional expertise and find someone with professional marketing expertise to represent you and communicate your messages to the outside world.

     Professional training and hands-on experience certainly make no secret of emphasizing and reinforcing the need for professional practitioners to exude self-confidence. And the temptation is great to think that adding “entrepreneur” to your list of credentials is, as baseball old-timers call it, a can of corn! (Or for the less athletic: a piece of cake!)

     But the truth is that all one needs to do is open any phone book to professional listing sections and check out the ridiculous ads . . . 

  • Will you race off to the plastic surgeon because his ads show a sexy centerfold “After” patient?

  • Do you really need a specialist at Reiki, EFT, EST, Craniosacral Therapy, and Rolfing in order to quit smoking? 

  • Do you get all jittery inside merely thinking about the excitement you know you’ll feel when you call that dentist whose ads proclaim he now has mucosal blade inserts?

  • Can you just not wait to handshake and backslap all those thousand dollar suits standing around a five thousand dollar desk in the ornate law office ad photo simply because the headline says “Our Attorneys Work For You And We’re There When You Need Us!” (Right, as long as your wallet’s open!)

  • Oh, and surely you can’t wait to get to that doctor who’s a specialist in electrodiagnostics. Don’t we all like to get zapped once in a while? 

  • Is an IRS enrolled agent tax law specialist CPA necessary to help you get a bank loan?

                                                      

     Professional marketers with professional marketing skills will present you and your message in the best. most professional environment and be able to emphasize your strengths in simple, straightforward, layman’s language.

     They will get you better prices for printing, and database lists, and media time/space than you can get on your own. They will know the best ways to reach your target market (and better help you define it) on the best dollar-value basis. They understand and market via the Internet! 

     They will know the best sets of words and highest impact graphics to use (including fonts, spacing, colors, layouts and designs, photos and illustrations, sizes, materials). They will have experiences that you will not have and that you will not want to pursue anymore than you’d want them to perform your professional services on your family!          

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Hal@Businessworks.US or 302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

Make today a GREAT day for someone! 

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Apr 14 2009

IN DEFENSE OF HATING “HOPE”

Sorry, political types,

                                                        

“hope” STILL is not the answer!

                                                                                                                         

     I’ve had some flack lately about my “Hope is not the answer” messages. It seems a certain leftcoast-leaning political influence has gotten it’s ignorant, indignant, screaming self in an uproar over my having committed blasphamy because “HOPE” (combined with “CHANGE”) apparently continues to entrench itself as the rally cry of our profoundly inexperienced and badly misdirected federal government.

     I find this odd since never–in the history of the world–has HOPE created CHANGE.

     Hope SOUNDS good if you’re a politician (it just won a campaign!) or if you’re an out-of-touch religious leader (or a professional athlete; I hear lots of them respond to interview questions with “Hopefully…”). But as truth will have it, this line of thinking, dear business owners, operators, managers, and entrepreneurs, is a crock!

     It is unrealistic to the core. Nothing creates change except action!

     Nothing that’s “hoped for” happens without action. A “hope” is a wish. “When you wish upon a star…” is great stuff for kids, but it isn’t going to pull America out of the economic tailspin. Hope and wishing are NOT believing.

     Believing instills action. And only ACTION by small businesses can straighten our crooked path. Small businesses, entrepreneurial ventures and entrepreneurial spirit with ACTION platforms and agendas these leaders, these catalysts of change, can believe in, are what hold the key to financial recovery and growth.

     If we can get government to stop mollycoddling equally-incompetent corporate giants and start providing real, tangible job creation incentives to small business, we will actually have a chance to survive and thrive. Are you truly a leader or truly a follower?

     Will you pick up your phone and leave a message for your government representative that you favor REAL small business job creation incentives over corporate bailouts? Or will you just mosey along to another website, another blog, another email? Hmmm?     

Good Night and God Bless You!  halalpiar     

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Apr 13 2009

Economy Medicine: Strategic Alliances

Yes, you do need

                                                                                           

to love your spouse!

                                                            

                                                                                                       

     When you think your business is buckling under from economic strains and from government’s abject failure to provide meaningful job creation incentives for small business, there are still steps you can take now to get your business back on top. Yes, steps you can take, not HOPE. HOPE is not the answer. ACTION is the answer.

     What does it take? You need simply to get your head up out of the sand and turn around. Look at the other businesses around you…in the same building, on the same block, in the same town. in the same county, in the same state, in a neighboring state, or even in another country. Find businesses that are compatible with yours, whose services or products are complementary to yours.

     Accountants and bookkeeping services, computer hardware and software services, animal and produce farming, office supplies and office furniture, painters and sculptures, publications and Internet marketers, ad agencies and photographers, furniture and bedding companies, candy stores and dentists (just kidding there; wanted to make sure you’re still reading BECAUSE striking up strategic alliances with other businesses offers opportunities you don’t have now by yourself!)

     With another complementary business, you may be able to share marketing costs (even utilities if you’re in the same building), public relations impact (with joint news releases and co-sponsored events), customer service (by offering an extended array of products or services), databases (shared email addresses for promotional emails, for example), even staff (centralized reception or sales reps that may be too costly for one business to carry alone. And so it goes, on and on.

     The point is that the opportunities are only limited by your thinking and your attitude. If you think it’s better to go down with your ship than to step back to a co-captain position with part of your business, help yourself. The thing that’s important to remember is that strategic alliances are strategic alliances because they are not formal legal entities. They are simply ways of working together that have mutual benefits.

     Oh, and yes, you do need to love your spouse, but you need not love a strategic partner. You need only to have two businesses that recognize there’s strength in numbers that just does not exist for either business functioning independently. What have you got to lose by talking and trying? You might even come up with a situation that lifts both businesses off the map! You never know ’til you try. Nothing happens ’til you act!

                                                        

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Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Apr 12 2009

Yes, even my blog must rest for a day!

Published by under Uncategorized

HAPPY EASTER

                                              

TO YOU AND YOURS!

                                                                                         

I’ll look to see you back for more daily business boosts fot entrepreneurs, small business owners and managers, and professional practice principals and associates, beginning again tomorrow, Monday, April 13th, 2009. Watch for some exciting news and more of the same helpful and provocative consulting input that’s surfaced here every night for a year. Scroll through some archives for some timely ideas, suggestions, and challenges. See you here tomorrow. Have a good one!  Best regards – Hal

Good Night and God Bless You!  halalpiar     

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Apr 11 2009

I COONT EFEN SPEL ONTREPRENNEWER AN’ NOW I ARE ONE!

Do You Dunk Your Cookies?

                                                                         

You think you’re an entrepreneur, but you’re not sure? Nobody to ask who you think would know? (Or who you wouldn’t want to know that you don’t know?) Okay, here’s what I can tell you . . .

[Before you listen, you might want to know that I graduated from The New School for Entrepreneurs, have taught entrepreneurship at two universities and a community college, have served two federal SBA Advisory Council appointments, created “Corprate Entrepreneurship” and “Doctorpreneurs” training programs and have helped start over 500 successful businesses]

  • 1. Odds are you hated school and never did well with formal coursework, that you had a lemonade stand or sold your used toys or comic books (or junk from the garage) when you were a kid. Some influential adult(s) or your parent(s) or uncle(s)/aunt(s)/sister(s)/brother(s) or someone in your family or the house next to you while you were growing up ran their own business.
  • 2. You are very resourceful and will use a dime to turn a screw when there’s no screwdriver handy. You will dream up new ways to eat that may amaze and/or disgust others– from dunking cookies in your coffee to dipping pretzels instead of chips or wolfing down wasabi sandwiches. You believe in quick-fix and makeshift solutions instead of waiting for proper or prescribed ones.
  • 3. You are not afraid to take reasonable risks. You weigh your options, but don’t hesitate to make decisions and always give a quick thought to “what’s the worst thing could happen?” before proceeding.
  • 4. There is no such thing as a half-empty glass, a failing economy, or a problem with no solution. You believe that you can do whatever is needed anytime and that people and circumstances will make way for you and work in your favor.
  • 5. You are achievement-motivated and have no concept of or regard for time or eating or sleeping or using the bathroom once you get focused and get engaged with any challenge. You welcome challenge, and you’re not afraid of hard work, or of missing some social function at the expense of the task you’re involved with.
  • 6. You know an opportunity when you see one and will jump to take advantage of it even if it means ignoring other pre-planned events and commitments. 
  • 7. You appreciate loyalty in staff and associates, and you welcome their disagreement. You recognize that you don’t know it all, and actively seek out ideas and input from others who you know are more experienced than you.
  • 8. You let no competitor stand in your way, but also will not hesitate to offer cooperative alliance arrangements whenever depletion of resources can be avoided and whever it appears to be that mutual benefits can be obtained by working together.

Now you’ve got it, or you don’t. If you do, run with it! If you don’t, don’t give up! Entrepreneurs are born, it appears to be true, but they are also made . . . and that’s for certain!   

Good Night and God Bless You!  halalpiar     

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