ECONOMY STRATEGY: Friends and Family Help Friends and Family Get Business!

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Are you talking up


your business enough? 


     Do you carry business cards with you everywhere you go?  Two of the most successful businesspeople I know carry laminated business cards in bathing suit pockets and workout gear bags for the one time in a million it’s worth having them.  One, an active sportsman, keeps a couple inside his baseball cap. 

     Do you include mention of your website and blog as part of the signature area of every email you send?  Do you HAVE a website and blog?  I just read that 44% of new businesses do not have a website!  That statistic is beyond comprehension in this day and age.  If you’re in that 44%, stop making excuses; do it!

     Okay, sorry, so you DO have a website.  Do you have a BLOG?  Did you know that most blogs are FREE and many are packaged into websites and only require activation?  Do you have a professional blog writer so that you are not wasting valuable sales time trying to do something you’re not trained to do? 

     In most situations, a blog writer’s time is the only blog expense, and it’s an investment in the bottom line performance of your website!  (If you have questions about this, call me: 302.933.0116)  

     Did you know that blogs are the primary movers and shakers of website rankings?  (Because search engine spiders are out there 24/7 bumping the most active websites up in the search engine rankings, and it’s blogs that generally account for the most frequent activity.) 

     Have you sat down with brothers, sisters, aunts, uncles, cousins, neighbors, friends, and told them about your business?  Have you brought them up to date lately?  Have you given them your cards to pass along to their associates and friends and neighbors? 

     Are you –as Thoreau once urged– “Forever on the alert”?  Do you make the most of social occasions to quietly suggest business contacts in the following week?  Do you think and act sales all of the time instead of part of the time or just 9-5? 

     If you dismiss these questions with excuses that you are above it all or you are not a salesperson or you think it’s not appropriate (because you run a “professional practice,” perhaps?), then you are missing the reality boat and you stand a good chance of this economy smothering you!   halalpiar   


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One comment so far

One Comment to “ECONOMY STRATEGY: Friends and Family Help Friends and Family Get Business!”

  1. Phil Beston 22 Feb 2009 at 7:48 am

    Nowadays, to have your business running despite the global financial crisis is to have your business posted on the web. It’s an easy form of marketing. You sell your products and services and you can have feedback on their satisfaction which will guide to plan and strategize. If you don’t have one yet, create now. Phil Best

    Thanks for the reminder, Phil. You’re certainly correct in identifying the Internet as a key marketing tool for business. My personal recommendation for any level of help with doing this is to contact Andrew Jackson for marketing, design, content, domains and hosting:

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