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Do it upsidedown




and backwards!


     Stop just THINKING outside the box.  Hop, skip, and jump outta there! 

     It’s been a while since we’ve talked about creative and innovative business methods and models, but I’m sure you remember me saying that creative ideas in business are worthless unless you can follow through with all the details, which takes a creative idea out of its tailspin and thrusts it forward onto an innovative runway.  Much like taking fantasy into the realm of reality.

     Well, now I’m about to share the thinking that creative ideas in business are really okay when they’re used as a stimulous to entrepreneurial thinking, like a trial and error approach to deciding worthiness for innovative applications.

     Here’s the bottom line.  When you hit a wall, a writer’s block, a blank, and nothing in your traditional arsenal seems to work, it’s time to get down on the floor on your hands and knees and play with the nearest baby, or puppy. 

     Now, I’m not talking token play here.  This is serious stuff!  That means you need to laugh!  Let’s face it, if you can’t laugh at yourself and giggle with the baby and bark back at the puppy, you’re not cut out to run a business.  You need corporate confinement, or a shrink.   

     Here’s the deal.  Got stuck?  Don’t waste a minute.  Immediately withdraw from your computer, your desk, your office, your briefcase, your cell phone and any other business entanglements, and RUN! 

     Run to the nearest source of relief, the nearest distant world, the farthest away mental or physical place you can, then shake your booty, rattle your cage, stick out your tongue.  Put yourself in a totally foreign situation. 

     Hey, a trip to the islands is great if you can afford the price and the time, but I’m talking about an entrepreneurial quick-fix approach. 

     Take a different route to work, and home.  Brush your teeth with your other hand.  Scrub under your other armpit first for a change.  Put your underwear on insideout.  Try doing things backwards and upsidedown.  CAN YOU DO THINGS DIFFERENTLY FOR A DAY?  Watch what happens.  You will amaze yourself! 

     Don’t take my word for it; visit or call someone you know who makes a living by being creative (a writer, painter, musician, stage performer, broadcast personality, sculptor, designer) and ask her or him what’s the best way to stimulate the creative juices.  The answer will relate to doing things differently.

     INVENTORY YOURSELF.  How does it feel?  After you get past the feeling stupid part, how does it feel? 

     What does doing things differently do to your thoughts and expectations about who you really are and what you normally do in different circumstances?  What can this exercise teach you about you? 

     Remember the more you know about what makes you tick, the more you can control your own destiny and the better you’ll relate to others, and be able to help them.  In business, making a sales means helping someone to get what she or he wants or needs. 

The more you know about you, the more you’ll sell!      

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