Sep 21 2015
DAY 11 – 30 Days To The New Economy
Your Role In History As An Entrepreneur
I N T E G R I T Y
Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore
First of all, without integrity, you can stop reading right now. Don’t waste your time trying to lead an organization—or even yourself—because if you do not have integrity in all you do, you cannot perform any of the necessary actions required to grow and lead a successful organization.
INTEGRITY. Is it more than not cheating on your expense account? More than not pocketing stuff in a retail store? More than lying on your taxes or to your partner or associates? Your landlord? Your family?
Integrity is all-inclusive. Maintaining integrity half the time is like being half-pregnant. Integrity has to do with your treatment of all people all of the time.
It includes all of your communications and the commitments you make – written (including texts, emails, blogs, and site content) and oral (including personal meetings, telephone calls, and electronic transmissions).
If you say one thing to one person and another thing to someone else, don’t expect anyone to listen to you or follow you. They cannot follow you because you have proven that you cannot be trusted; if they follow you, they don’t know where they’ll end up.
If there is any incongruity in your actions or words, you will lose the respect and trust of your employees and everyone else who knows you, including importantly (especially if it’s your own business) your customers.
The reality of this thinking applies not only to all your business dealings, but all your dealings in life.
You cannot effectively be one person in your public life and another person in your private life.
Without integrity, you have (or will likely end up having) nothing.
An individual with Integrity is one who is wholly integrated. All pieces of that person’s life line up and make sense. A fully integrated person acts from the same core of values in her or his actions, at work with employees, at home with family and friends, at the gym, in the restaurant, on the phone . . . standing in line.
Integrity is about trust and consistency.
When others let you into their world, whether on a screen, or through a product or service, deserve a certain basic level of trust. And people with Integrity are honest in all cases, which is a demonstration of respect for others.
People who are used to treating others with respect can be expected to treat customers with respect, too. It’s a behavior that comes naturally.
People with Integrity have nothing to hide.
What you see is the actual sum of the man or woman. This is important for several reasons. Generosity tends to accompany Integrity. People who are fully integrated are free to be open and that means they are free to share their ideas, their friends, their lives and their resources.
As a corollary to generosity, people with Integrity usually have an abundance mentality. They aren’t hoarders. This openness is a prerequisite to have a giving personality, one that believes there is enough to go around. An open hand gives and receives in a virtuous cycle.
Another quality of people of Integrity is their outward focus. The natural integration of their lives means that their business is a member of the community it serves. In the Internet world, some entrepreneurs have a global focus, so that community can be near or far.
An Internet entrepreneur may be the leader of a company of one as a solopreneur, or may lead a company of hundreds. But the same rules apply. As the leader of your organization, Integrity is the make-or-break personal quality.
Integrity is the foundation of success in any
venture and is particularly critical to
long-term successful leadership
at any level. Entrepreneurship is no exception.
Let’s close this discussion by pointing out that this is not a sermon. None of us is perfect. We are, after all is said and done, humans. That requires us to each have faults. The intent of this post is to serve as a reminder that—as motivational guru Brian Tracy so aptly paraphrases: “We become what we think about most of the time.” Thinking more about integrity helps us to gain more of it. And that’s as good for our businesses as it is for ourselves and for those around us every day.
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book
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