“Reading” Your Target Market

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  ~~~The TXTMSG


Line in the Sand~~~



Are you really sure you understand your target market?

Are you still selling what you’ve always sold the same ways you’ve always sold? Are you using the same best sets of words in the same tone of voice? Still giving the same premiums and discounts and “special” offers, the same warranties and reassurances? Still emphasizing the same benefits and features?

If your answer to any of these questions is leaning even just a little bit toward yes, odds are you have either gotten lazy, have not been keeping up with the times, have not been sizing up your target market the right way, or you’ve been spending too much time in Disneyland.

Let’s eliminate the first and last choices and assume you are being conscientious, but have maybe lost touch with some of what’s going on in your customer (buyer) and consumer (user) markets (which of course are sometimes one in the same and sometimes different). Consider this:

They seemingly cannot


function for more than


a  couple of minutes


without looking to see


if they are receiving a


text message.”

                       — Fred Hertrich, Professor of political science, Middlesex (NJ) County College,   describing one of the prevailing winds in today’s college student population – to underscore: 1) the frustration of many teachers trying to deal with rooms full of distracted people and 2) the necessity of today’s faculties to communicate with students electronically.  

(East Brunswick, NJ, Home News Tribune, 8/21/10)


Has the prospective customer or consumer you seek most to influence crossed the line of electronic literacy? “But,” you say. “I’m not selling electronics!” Perhaps, but you are selling to people who are either electronics-literate or not.

Computer savviness is no longer the guide (unless you’re selling to nursing home residents) because everyone knows something about computers. The place where the line is drawn in the sand is:




Most older-than-45 people can and do use cell phones, check websites, visit blogs, send emails, search Bing and Google, and purchase online. Most know how to use WORD and many use Twitter and Facebook. But very few of these folks text message because they grew up in a different world.

Older Americans learned that “correct” and “proper” communication depends on neat handwriting and that spelling, punctuation, and grammar are paramount ingredients. Lax email messaging is about as far as these folks will comfortably stray. Texting is to them like “Emails Gone Wild!” and too “teeny-bopper” cult-like to be able to relate to.

Well, that may not mean anything to you, unless you’re targeting 20-somethings or 60-somethings, who clearly will not respond positively to the same old kinds of messages delivered in the same old ways. It’s not a bad idea to periodically step back and reassess what you’re saying to whom, and how you’re saying it.


Think of it as a



www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
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5 comments so far

5 Comments to ““Reading” Your Target Market”

  1. Meredith Bellon 24 Aug 2010 at 8:19 pm

    You make such an important point, Hal. As one who’s over 45, I admit that I shake my head in bewilderment when I see the people who are addicted to texting. Thanks for the reminder that we need to be acutely aware of our market and our message so we make sure we’ve got the right match.

  2. […] Hal Alpiar's Blog » “Reading” Your Target Market […]

  3. Hal Alpiaron 24 Aug 2010 at 10:02 pm

    WOW, Meredith! You finally got a real live comment posted in real time on my stubborn blog, and a kind one too, Thank you. Thanks also for the great Twitter endorsement. I appreciate both. But I especially appreciate your visits here and your ongoing support. Best – Hal

  4. […] Text messages simply fail 100% to communicate anything of value besides numbers, and even those are rarely accurate. And don’t try convincing anyone […]

  5. […] Eye contact of course is hardly within the realm of txt msg textability. […]

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