Female Business Owners

Excel Over Men

 in All But Logic

and Hardsell!

(Yes, this is an “opinion piece,”

but it’s based on 35 years of experience!)

Let’s face up to it, guys! Women are better at almost every part of owning and running a business than we are. They are generally more creative, better money managers, and more personable and charming.

These last two attributes of course give them — if you’ll pardon the expression — a leg up on us with respect to customer service and employee relations . . . not to mention investor solicitations!

Bottom line is that, unlike men (thankfully), women business owners don’t typically put their egos on the line with every decision they make. Every business deal does not have life-threatening implications and repercussions.

Female business owners and managers (as opposed to probably 99% of their male counterparts) don’t analyze issues to death.

They take things in stride. They may cry more. And perhaps they can’t lift as many heavy cartons as some men, but they are more inclined to take action than talk about it.

 Men: If you’re married more than 20 years,

you know what it’s like to work for a woman.

And some of us have actually had female employers. I’ve had a few. One was the shining star of the New York Madison Avenue advertising agency world, and she commandeered respect with every workday breath. Her self-discipline, creative spirit, and enthusiasm were contagious.

Do women make better salespeople? I think that depends on the products or services being sold. Women, it seems to me, have a tendency to not go for the jugular in making whatever might constitute a hard-nosed sales approach. Is that a plus? I guess it depends on how hard your nose is. Q. Are women sometimes illogical? A. Does a bear…? 

Okay, so yes, they might have a couple of faults . . . uh, compared maybe with a few dozen faults chalked up on the macho side of the scale? Right. I do in fact know about the Men are from Mars stuff, but I’ve learned that while women may cross up other women on occasion, they tend to be much more authentic human beings than men most of the time.

If the way one man treats another is consistently honest and straightforward, there’s a good chance at some point the the good guy will get screwed in some business deal.

If that same Boy Scout-type dude treats a woman in business with honesty and straightforwardness, he’s likely to be treated with consistent respect in return.

I might add here that most men in business impress me as not knowing how to express empathy (or care much about it) because they are consumed with acting strong and tough and making sales and making operations work. “Your 15 year-old dog died this morning? Sorry about that. Would you please be sure to get that report on my desk by noon?”

Women, on the other hand, I believe, unhesitatingly put themselves in other’s shoes, and aren’t afraid to interrupt plans and schedules to offer counsel as needed. (I’m not talking about holding hands and spending the day with a troubled employee, watching TV and eating bonbons).  I’m talking here about taking some time out to help make a difference for someone.

Does empathy make women better businesspeople? Probably, because it undoubtedly makes them better leaders. And:

 Business success is all about successful leadership,

regardless of how you’re packaged!

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

It’s A Best-Kept Secret

… Among Men.

     From my early days in Madison Avenue’s “Top 10” ad agencies, where I worked for the industry’s two most famous and successful leading ladies, to active roles in women’s rights marches, to a professorship career which led me to ignite a campus women’s program,  followed by group counseling facilitator days with a female partner, I learned I was barely able to hold a candle to the feminine wiles of business leadership.

     I moved into serial-entrepreneur pursuits with a bevy of talented female business associates (the most important and influential of these being Kathy, whom I married 23 years ago), I have always preferred working with women. I can’t speak for many product industries, but to my way of thinking, women have always been smarter about all the things one needs to be smart about in running a service business and dealing with clients.

     And TODAY, I can finally say to all those smirking owners, investors, and VCs who’ve always equated quarterbacks, fighter pilots, and five-star generals with required business leader traits and qualities: “See. It’s not just me who thinks women are better business leaders!”

     The Guardian Life Small Business Research Institute has just released new findings that predict women entrepreneurs will create close to 6 million new jobs in the U.S. by 2018, more than half the expected new job total. “That’s great,” you say, “but so what? How does that make women better business leaders?”

     Ah, it’s HOW this new job creation tsunami will occur that’s important. Women entrepreneurs are reported in this research study to be “more customer-focused, more likely to incorporate community into their business plans, and more adept at creating opportunities for others,” according to a report of the findings earlier today by Lisa Pateus Viana in the “Small Business” section of FOXBusiness online.

     Viana says these characteristics are “helping women excel in 1) running a business 2) keeping employees driven and productive and 3) building a loyal customer base.” She goes on to say that the research shows “the only things more important to women entrepreneurs than their customers are family and religion,” and proceeds to make a strong case for the values of something few male counterparts strive for: a sense of balance.

     It seems to me that the only ones who disregard the validity of these kinds of study findings are those who have never learned to accept themselves or be able to respect others anyway. So, good riddance to all those stimulus/bailout-dependent corporate and government muckity-mucks who think entrepreneurship is an irritating business nonevent without promise.

     And let’s hear it for the emerging new stronger-sex business leaders! In fact, if we cut them some slack, they may actually create us some millions of new jobs sooner than later! 

~~~~~~~~~~~Visit Hal’s Recent Guest Blog Posts~~~~~~~~~~~

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  • “The SALES Snow Job” @ http://bit.ly/bYHmXx
  • “Got A Sick Website?” @ http://bit.ly/6iYe6g    
  • “Leadership Puzzles” @ http://tinyurl.com/yfsczbk 
  • “What’s Your T-Shirt Say?” @ http://bit.ly/7K0s4a   

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