Aug 20 2015

Now is “your time!” NOW. This minute!

YOUR CLOCK IS TICKING.

                                              

ARE YOU?

 

Get your eyes off this blog post for just ten (10) seconds and look around you! Serious. Turn around! Scope it out! Look at what’s behind you! Go ahead! I’ll wait.

What do you see? And do you all of a sudden hear or smell or taste something you didn’t notice when you had your face buried in your screen? Odds are you hate, or are afraid of, looking behind you. Why? Because doing that puts you in touch with the awful or distant or useless or sad or irrelevant past.

Perhaps your unconscious mind is simply trying to get you to be so busy racing for the finish line, you have a “no-time-for-that” excuse for avoiding intimacy with others, or situations, or your self? So you may be acutely aware (or–the other extreme–) completely unaware of your clock ticking.

                             upsidedown clock

But the bigger question is: are YOU ticking? Are you so absorbed in making the most of every minute that you lose track of what you’re actually doing, where you are, what you’re looking at, hearing, tasting, smelling, feeling?

Do you spend so much time looking so far ahead of yourself so often, that you forget about eating, or sleeping, or using the bathroom? Do you push yourself to achieve so much that you lose track of appreciating what you have already made happen?

It’s one thing to be independent and self-sufficient and yet quite another to barricade yourself into a brain-numbing tunnel of private pursuits. Some scientists may be . . . but great entrepreneurs are not and have very rarely been . . . hermits. Working in a vacuum makes it hard to breathe.

Besides instinct and all the “hustle” traits we hear about, the cornerstone for successful entrepreneuring is successful networking. Referrals come from networking. Ideas come from networking. Strategic partnerships come from networking. Marketable product and service enhancements come from networking. Investors come from networking. Sales come from networking. The contacts we truly need in our lives come from networking. Hermits don’t network.

No, social butterflying is not the answer. Engaging with and helping others with their pursuits is a great thing but if you don’t make a point of learning from such experiences, you are essentially helping others from a position of weakness, and that’s not much help to you or to those who win your good intentions.

No one can function as effectively by her or him self with running a business, a family, even a career, as he or she can with the support of a network.

Business and professional practice people exchange business and professional practice ideas by email and text messages and on sites like LinkedIn and Referral Key and Merchant Circle to help one another start, grow, expand, downsize, revitalize and re-invent, but nothing replaces face-to-face and telephone-voice-to-telephone-voice for effective networking.

So the solution is simple: Stay grounded in the “here-and-now” as much as possible. (Deep-breathing helps.) Telephone and in-person network whenever humanly possible. The challenge is in disciplining your SELF to build these practices into every day. Three weeks of consistent effort can turn your life around.

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Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

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Dec 09 2013

Build Your Referral Base NOW!

“Huh? Now? But it’s the holidays!”

                                                                              

“Well, Merry Christmas to you! But

                                                                         

after quality family time, remember

                                                                            

1st quarter 2014 is just hours away.”

 

Why “NOW!”? Just click here: take a quick look at this to see what’s happening this very split second —as you read this— and you’ll realize that delaying this task is simply not in your best interest.

Getting others to refer you/your business is more than a survival tactic, it’s the key to 2014 success. No sales are more important right now than those to the friends, families, associates and online connections of your existing customers, clients, and patients. Because 2014 is bringing increased competitive activity to the surface. And it cannot be sidestepped.

The harder the times, the fiercer the battle! And the easiest, most economical path to increased sales and customer/ client/ patient repeat-sales-and-visits loyalty is a strengthened referral base. Economical? You decide. It costs nothing to delight those who purchase from you.

Cease and desist all marketing? No. But don’t expand it. Instead, consider shifting gears from reliance on expensive media, to fine-tuning attitudes and cultivating a much more pronounced reputation for integrity than you probably imagined being necessary. 

THIS post will get you started with

a business or practice volume boost

agenda that you will never get from

a business or medicine world insider

~~~~~~~

“Referral Marketing” is NOT (Note: car dealerships!) flooding rented mailing lists with dumb direct mail solicitations (like “Bring this key to our car store to see if you win” while our salespeople swarm all over you . . .). Oh, and DOCTORS: Bringing popcorn, candy and subs to referring physician offices is equally dumb. It may get some Ooohs and Ahhhs from other doctors’ staffs, but effective FREE marketing, done professionally, is what will bring increased patient referrals to your door!   

Here’s what it’s really all about: marketing is both external (websites, signage, traditional and social media, direct mail and email, promotions, advertising, merchandising items, PR events and news releases), and internal.

Internal (which is free) combined with news releases and most PR events (which are free) is the most effective marketing. I refer to it as “Quiet” marketing. It includes such things as the appearance of your and your staff’s personal selves –neat, clean clothes, scrubbed look– as well as your office, vehicles, and waiting areas . . . plus the manner in which communications are conducted . . . on paper, online, in person, and on the phone.

This means active listening 80% of the time — backed by clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients and customers, patient and customer families, your own staff, and associates — but to others as well.

Internal Marketing includes your entire inner ring of contacts. For doctors, it includes other doctors, nurses, your professional advisors (lawyers, accountants, consultants), as well as pharmacists, insurance providers, suppliers, detail reps, and –guess what?– your office cleaning and delivery people too!

BUSINESS OWNERS need to apply this thinking to every person and organization your business does business with, from paper and cleaning supply providers to snowplow and landscaping services, and every single delivery person!

WHY? Because they are ALL prospective customers and referrers

Quiet marketing also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because Quiet marketing success at any level has most of all to do with how you conduct and represent yourself to others!

This translates to how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day. These actions add up to the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.

Remember: It’s all about every blink you blink!

Someone is watching your every move and noting

your every word, and . . . Perceptions are facts!

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Hal@Businessworks.US

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and MERRY CHRISTMAS!

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Jul 15 2009

BUSINESS SCREW-UPS

Snap your suspenders too hard,

                                         

and your pants’ll fall down!

                                                                                                        

     Every minute of every hour of every day, human beings are making mistakes. Many of these happen at work. The workplace sometimes seems to breed screw-ups! Have you noticed a few in your life? Just here and there of course.

     Well, you may say as you sit back and snap your suspenders, “Ya win some, ya lose some, and some get rained out, but there’s always another ballgame!” Yup. And there’s always another screw-up!

     Now, let’s talk “mistake” vs. “person” for a minute. Either and/or both can be legitimately referred to as “screw-ups,” so it’s often the situation that technically dictates what we mean by the term.

     Oh, right, people we might designate as “screw-ups” are probably the most likely ones to commit the evil errors that cost them their reputations, but so what? In the end, when the deed is done, and damage assessments are rolling in, what’s the difference who did what to whom?

     Getting squared away, you say, returning to normal (whatever that is) is what really matters. That’s certainly a bell-ringer statement, but guess what? It DOES make a difference who did what to whom because knowing the answer sets the table for everyone else to learn something important.

     The standard screw-up who screws up sweeps (shovels?) the screw-up under the rug, slinks off into dark shadows and –once convinced of escaping unscathed– whistles her or his way to lunch hour or the time clock or into commuter rush hour.

     Hmmm, ever see anyone whistling in standstill traffic? Figure it could only mean a screw-up has taken place (or perchance some other type of event has occurred that we shy away from discussing here since loving grandchildren sometimes visit!).  

     Well, here’s the bottom line: Screw-ups are a good thing if they are part of a genuine effort to advance your business, if they can be learned from, AND if the circumstances can be openly shared with everyone else in your business!

     Hey, no way! Sounds nice, says you, still suspender-snapping away, but people don’t own up to mistakes. Well, if that’s the conduct code in your business, you may be actively investing in your own demise as screw-ups get bigger, have greater impact, and are more surreptitiously dispensed with.

     When’s the last time you got away with something you shouldn’t have? Do you really want your business mission wrapped around sneakiness?

I hope that wasn’t you that just tip-toe away from your screen?

  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

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