Oct 29 2015

It’s ALL ABOUT C H A N G E !

star rainbow

R  E  A  L   C  H  A  N  G  E

                                                                                                                                                                                                                                                                                                   

DOESN’T TAKE TIME.

                                                                                                                                                                                                                                                                                                     

IT JUST HAPPENS!

 

And the reason for such thought diversity between what small business represents and upholds, and the self-aggrandizing departure words of America’s Speaker of The House today has to do with the same reason small business has been under constant blindside attack by the government since 2008.

. . . our federal government is devotedly invested in management by consensus, where everyone involved must agree at least somewhat with every decision. This approach to problem-solving and getting things done has been religiously adhered to by all U.S. Government agencies. It has infiltrated the management behaviors of many if not most in funding-sponge academia, and in the upper ranks of many if not most failing lethargy-infested corporations.

Consensus-seeking management theory (like other “dead soldiers” e.g., Theory A and Theory Z and group hugs) might have solved problems and gotten things done decades ago in the “Hippy” years of the 1960s and 70s. But they simply do not work any longer in today’s world.

“Entrepreneurialism” and small business innovation –which thrive on maintaining a sense of urgency and taking REASONABLE risks– continue to be the true solution-directions that work. Yet they are consistently undermined by shortsighted government agencies that are relentlessly invested in maintaining the status quo.

Waiting for change instead of making change may have a place in history, but can no longer be tolerated as a modus operandi. There just is no time for such nonsense as waiting. ENTREPRENEURS ARE THE AGENTS OF CHANGE!

We live in a world of impatience.

Forward motion that plods

is backward motion.

snail

When small business and entrepreneurs are punished with over-burdening taxes and unnecessary government rule and regulation intrusions designed to do nothing except further the cause of interventionist government in our lives, it proves itself more inadequate and less representative of the reasons it exists every day . . . in fact, every minute.

As the government continues to prove it’s own inadequacy, misguidance, and misdirection that have led to outright thievery of freedom, to outright undermining of our very economy (and knowing our economy is literally and unarguably dependent on small business growth and development), it is indeed time for change.

But REAL change–the kind that happens now, the kind that makes a difference, the kind that underscores the life/liberty/pursuit of happiness foundation of our country must be encouraged, not squashed, not stepped on, not bidden good riddance. It must be nurtured.

Small business owners and entrepreneurs need to get their heads out of the sand and stars long enough to realize their sand and stars are being eroded by slow, gradual, plodding change fostered by years of government intrusions and restrictions on small business growth and development.

It’s time to acknowledge that staying immersed in the sand and stars actually serves to allow, actually encourage and reward long-term politicking — politicking intentionally aimed at lining political pockets and underwriting meaningless wasteful programs that create greater business, family, and individual dependency. It does this by not paying attention to what’s swirling around the rest of you while your head is focused on business growth and development.

It’s easy to pick your pocket while you’re

bent over, star-gazing through a telescope.

 

 

Entrepreneurs and small business owners can no longer afford to feign ignorance or not take action . . . even if it’s simply speaking up and out more to others. Unless some changes happen quicker, our small business-dependent economy is destined for extinction. If you rent your workspace, there surely comes a time when you need to tell the landlord about a water leak or temperature control. Responsiveness is the entrepreneurial key to success. It’s time to step up to the plate and go to bat for CHANGE.

ADDENDUM EXCERPT FROM THIS BLOG (August, 2011 !):

It means taking just long enough to visit or write a couple of letters or emails to politicians about why you think small business matters. Take just enough time to support those who support your ideas about why small business matters. Why? Because small business does matter. And because it matters that we all step up!

Imagine the impact: 

THIRTY MILLION

(Estimated Total U.S. Small Business Owners)

visits and letters and emails calling attention to the economic recovery role of small business and why government must invest in small business –not with more wasted cash handouts– with tax incentives for innovation and tax incentives for job creation.

# # #

 

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!

hal@businessworks.US

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Nov 25 2012

Headed Down Your Business Homestretch

Help Jumpstart

                                 

My Kickstarter

                                                         

For many businesspeople, asking for help may come easy, but rarely is it easy for an entrepreneur.

For an entrepreneur, such a request can translate into “having to swallow my pride,” “getting someone to do what I can do better,” “having to trust someone else with my baby,” “admitting a weakness,” or “owning up to my own inadequacies.”

So what? Who appointed you as “Perfect”?

When you consider that all of the above suggested excuses (which I have heard often over my years of business and professional practice development consulting . . . and have admittedly tried myself on occasion) reduce themselves to unproductive ego-based thinking and behavior.

Remember your grandfather telling you:

“No man is an island”?

                                                       

Ego-maniacal thinking and behavior of course tends to dominate early-on entrepreneurship pursuits until experience and reality sink in and struggling entrepreneurs begin to realize that it’s the idea that’s important, and that any (legal) way to achieve success –regardless of others that need to be relied on– is the right way to go.

For entrepreneurs,

results tend to outweigh process.

                                    

Interestingly, the opposite tends to be true in government and corporate life where more relience is placed on analysis of available options than on getting the job done (e.g. deciding which committee to study an emerging market becomes folly in the face of an entrepreneurial spirit that simply drives itself into the heart of the market and adjusts along the way.

I have learned a great deal in the first half of my Amazon Kickstarter site effort that literally requires nerves of steel for me to implement in completing the second half of the effort. Stuff I forgot: Ask for the sale. Ask again. And again. Drive as many people as possible to visit or experience your message. Adjust and improvise. Switch gears. Ask for the sale. Ask again.

Why “nerves of steel”? I’m a creator, not Superman, not Zig Ziglar, not (Thank Heaven!) Steve Jobs, not an award-winning super-salesperson or winning candidate. I’m just a small business owner.

I’m me. I don’t like asking. I have to conjure up massive amounts of courage to approach my friends and family, and online contacts (even strangers) to buy into something I created. I know in my heart that what I have to offer is worthy. I know it’s a great dollar-value. And, yes, the Kickstarter race against the clock means it’s “make it or break it” time. It still feels awkward.

But –ahhh I’ve always taught that behavior is a choice, so it’s time to get over all that and step up to the plate, right? Okay, so here it is —

Will YOU please help me jumpstart my Kickstarter by visiting this site NOW and making a pledge of some kind  —EVEN JUST ONE DOLLAR!??

In the interests of your love for the arts and creative development, will you also please urge your friends and contacts to visit my Kickstarter site NOW?

I will be forever grateful for this very important bit of support.

Thank you!

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Hal@Businessworks.US    302.933.0911

Open Minds Open Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

 

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Jul 11 2011

The Real Entrepreneurs

Many traditional marketers haven’t a clue . . .

                                                           

Real entrepreneurs

                                           

respond in an instant and 

                                  

develop ideas thoroughly

                              

from beginning to end.

 

                    

Today’s marketing people are not adapting well to current economic realities. They see themselves as part of the solution to a problem that they do not understand . . . one they are not trying hard enough to overcome.

The no-light-at-the-end-of-the-tunnel economy we’re presently in doesn’t, for example, automatically translate to everyone being interested in finding a better dollar deal. Instead, when budgets are restricted is when entrepreneurs need to invest more heavily in building long-term relationships, as they would expect of their own suppliers.

Traditional marketing pros are missing this.

They are still knocking themselves silly trying to fit business owners into their media and social media games and patterns and rate cards and strategies instead of adapting what they know to help entrepreneurs do more with less

. . . instead of pulling their chairs up to the same side of the table.

                                                                     

This doesn’t mean reinforcing the customer service department. It does mean building customer service into the job decription for every single employee. When every staffer is also a customer service specialist –poof!– you no longer need a customer service department! Nurturing long-term relationships becomes your new business. 

Marketing traditionalists are missing this point, and others like it. The “new” cyberspace marketing pros are also missing the point. First off, the whole world is NOT tuned into the Internet which means the perspective that every human on Earth is aware of Mashable, YELP, Tweets, BFs, DMs, clouds, and the advent of Cicret Bracelets is false. So the perspective is warped.

Second, when traditionalists wrap their marketing strategies around media airtime, print space availabilities and “special rate card deal packages” or “online marketing and SEO experts” (most of whom are self-designated, unproven, and over-priced) parade out their website and email bells and whistles, entrepreneurs end up the losers. 

If you’re a small business owner, operator, or manager, you need to be looking AWAY FROM formula marketing solutions that do not bend over backwards for you the same way you bend over backwards for your customers.

This is not an economy where you can simply accept blanket marketing recommendations without questioning.

                                                                        

Marketing pros need to be thinking more like entrepreneurs. They need to be looking much harder at ways to market products and services for maximum impact without spending as much money as in the past. They need to be offering their services more on a performance incentive basis, and put their wallets where their mouths are. 

Entrepreneurs need to challenge marketing people more to get “more bang for the buck” and –by the same token — be willing to reward generously for performance. A marketing success that produces $1 million in new sales should be well worth a $250,000 or $300,000 fee because you end up with the balance — money you never had before! 

Bottom line: Get streamlined. Get simple. Look under new leaves. Push for impact and relationships instead of deals. Yeah, I know about car dealerships; but they’re in their own world. This post is about reality and your business. It’s about looking to Twitter instead of network TV, postcards instead of elaborate mailers, emails . . .

                                                                       

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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Jul 05 2011

R U READY?

July 2, I promised a “SMASHING” small business message tonight 

                                                                                                                                     

Well, maybe it won’t  

                                          

 smash you, but if you run

                                      

a busy business . . . this

                                  

will make you think!

 

                                                                                       

If it’s as true as piles of pundits, preachers, parsons, pastors, pioneers, and philosophers proclaim, [Alliteration trophy, here I come!] that all of life –yes, ALL of life (including how you handle your business) is simply preparation for death . . . are you ready?

Let me guess: you’re too busy living to think about death right now, eh? Or you’re one of those young,  indestructible types who just refuse to believe death is even possible or worth considering until you’re 89?

Hey, good for you. Either of those may be as honest an answer as you’re capable of mustering at the moment.

I mean, after all, unless you’re a last-will-and-testament lawyer, an estate planner, serial-killer, burial plot salesman, funeral director, or a N.J. Mafia guy, you’re probably not giving much thought to this inevitability on a day-to-day basis. 

Well, don’t let me dampen your holiday-shortened work week, but reality –in case you haven’t looked around lately– the odds are that, recently, someone whose life has been close to yours has died unexpectedly, or will soon.

Maybe a business you know has recently closed down and boarded up. And probably, your own has visited some shaky ground sometime over the past couple of years.

How do you get ready for something you don’t want to think about? In all likelihood, the best way to do this is to ask yourself some hard self-assessment questions that you surely have the answers to, and surely are able to change outcomes any time you choose. Try the following for starters, and add your own in the process:

  • Have you done a good job with yourself? With others? With your business?

  • Have you and your business helped others?

  • Do you make someone happy every day?

  • Do you stand up for what’s right?

  • Are you tolerant of other’s opinions?

  • Do you take your business practices beyond good customer service and good employee relations?

  • Do you respect and act gracious to every person you encounter every day, regardless of her or his appearance, behavior, influence or apparent socio-economic or educational status?

  • Are you setting examples for others to follow on the job, and off?

  • How will others remember and define you?

Like the necessity (no matter what your age and assets) for formalizing and maintaining an updated written will, the questions above only take on great value and deep meaning when you take the time and trouble to write down your answers to each on paper, and then periodically review them for progress and adjustments.

How else can you know if you’re truly making the most of your time on Earth if you have no frame of reference to draw from, explore, adjust and upgrade? Your written records of you empower your productivity. 

Until such time as you may be judged, you are your own best judge.

To thine own self be true! 

                                                                

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Hal@Businessworks.US  302.933.0116

  Open minds open doors.

 Thanks for visiting and God bless you.

  Make today a GREAT day for someone! 

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Jun 30 2011

4th of July Sparklers

Seeking sales fireworks?

                                      

Check your sparklers!

 

                                

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

                             

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

                                                        

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

                                          

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

                                              

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.     

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction.

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson] 

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Hal@Businessworks.US  302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone! 

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Jun 29 2011

“Amused” Leadership?

June 29, 2011: Today’s Presidential Press Conference . . .

Mr. Obama:

“Call me naive, but my expectation

   is that leaders are going to lead.”

The American People Respond:

                                                                 

“Duh!”   

                                                       

Really, Mt.Obama, you can do a whole lot better than kick around the subject of leadership and pretend you know what it means. You clearly haven’t the foggiest idea about it. Talk with Rudy Giuliani. Read Peter Drucker. Watch some newsvideos of Ronald Reagan. Visit today’s issue of the TBD Consulting “Leadership News” newsletter.

Making a mockery of something you have no ability to do doesn’t speak well of you or the office you hold.

  • My mother would have accused you of being “the pot that calls the kettle black.”
  • My father would have told you to “Pull yourself up by the boot-straps and start getting the job done you’re getting paid to do.” 

ANY small business owner has better better common sense leadership skills than you have demonstrated.

In fact, in all of history, there has never been a leader of any consequence who has repeatedly gone out of his/her way to consistently blame others for his/her own inadequacies, except you!

Placing blame and analyzing it accomplishes zero–as ANY successful business owner will tell you–unless of course you’re Judge Judy.

                                                  

Then again, you would need to be open-minded enough to even ask in the first place, and you’ve proven yourself incapable of that. To the average American, the relentlessness you exhibit in your pursuit of who and what to blame is pathetic. You long ago ceased to be effective as a leader, and especially because you think you’re a great one.

Nobody else thinks you are

  • . . . certainly nobody else who cares about our still sinking economy that you killed when you had a chance to breathe life into it; that’s called a “blown save” in baseball.

  • Then there’s your Lybian Quagmire that you insisted on rushing into with a cocky attitude and no respect for our military; that’s known as underestimating the competition.

  • Ah yes, and lest we forget the catestrophic daily oil spill you wasted more than a month analyzing instead of responding to.

  • Business owners will tell you when a customer fails with your product, you rush to the rescue with a quick-fix and find out what went wrong later, after you’ve resolved the problem.

  • Oh, and the selective weather disasters you chose to respond to? Please. Everyone knows you’re a puppet to begin with, but there’s no reason on Earth that people who’s lives were devastated by floods in the Midwest should be ignored while those raked over by a crushing tornado get immediate attention because they’re in a “blue” state.

  • It would be a crime to not at least touch on your simpleton behavior in misappropriating tax dollars to union-thugs and incompetent corporate automakers. Thank the Lord for Ford!

  • Again, small business owners will tell you to not get mixed up with those big business muckity-mucks and their union thugs. Advice too late for you no doubt.

                                       

Leadership is all about openly motivating others to get the job done that needs doing.

It’s about transparency and respect and authenticity.

It’s not about photo ops, sound bites, grandstanding, or being “amused” as you claimed to be today over being accused of lacking leadership effectiveness . . . which you do.

“Amused”? Surely you jest! 

                                           

True leadership? Americans would welcome it, and I’d be first in line. But after seeing the trainwreck you’ve created in such a short time, and how long we’re going to have to be paying for your foolhardy healthcare plan, I don’t hold out much promise. I’m just thankful you’ll never be part of the small business world you seek to destroy.

                               

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Hal@Businessworks.US or 302.933.0116

 Open minds open doors.

Thanks for visiting, and God Bless You.

Make today a GREAT day for someone! 

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Jun 27 2011

Every blink you blink

 Every step you take,

                            

 every word you say,

                                  

 every blink you blink

                           

  . . . is marketing.

 

 

You’re a professional practice or small business owner or manager. Whether you have 100 employees or work out of your bedroom closet, the words you use (and don’t use) and the ways and places you move (and don’t move) say worlds about where you’re headed and how long it will take you to get there.

Every step you take and word you say, every blink you blink is a form of marketing to someone for something.

                                                                     

It doesn’t matter whether you’re trying to get your rich brother-in-law to loan you his $1,700,000 Bugatti Veyron to drive your best customer to dinner at the club, or whether you want to motivate your new assistant, or get approval to cash in a free WAWA coffee coupon that expired yesterday, you are constantly engaged in marketing.

Your business plan and loan applications are marketing documents. When you hire a consultant, you have to impress on that person or group (oh, sorry, “team”) that you and your business are worthy of her/his/their exertions on your behalf. You slide a little salesy language into explaining what your business is all about.

The thing is that most hard-nosed, competitive, aggressive business people know all this and make no bones about practicing proactive, assertive language and posturing at every turn in the road. But those who often have the most to offer in terms of creativity and innovation will typically get themselves caught up in the process, not the selling.

We can’t turn timid creative genius personalities into super sales pros overnight (and probably shouldn’t try or even want to), but we can help raise these folks up a notch by pointing out that five criteria are part of every successful marketing effort . .  and that EVERYthing is marketing SOMEthing! Your steps, words, and blinks must:

  1. Attract Attention

  2. Create Interest

  3. Stimulate Desire

  4. Prompt Action

  5. Deliver Satisfaction

                                                          

All five of these must be present in every form and function of marketing to bring about ongoing and long-term success. Look around you. The extent to which these five criteria are effective determines how effectively your message is being delivered to your target markets.

Look for the five in print advertisements and broadcast commercials; billboards and other outdoor advertising vehicle messages; print and video promotions and displays; online presence (websites, social media sites, etc.); sales presentations (in-person, seminars, webinars, teleconferences; trade and professional shows); public relations programs (events, news releases, etc); packaging and labeling; merchandising; even pricing can all be measured for effectiveness when they succeed at making these ten words work . . . even in your “elevator speech.” 

Remember you are being:

watched; heard and overheard; listened to (there IS a difference!); read about; sized-up; checked out; assessed; evaluated; figured out; thought about; tested; weighed; raked over; admired; followed; respected; loved; praised; scourged; mocked; appreciated; and bought

— all day, every day, even as you sleep!

                                                 

The same way that you buy or don’t buy others, they buy or don’t buy you. Your best insurance for achieving success is to make the sale. Your best way to make the sale is to accept that it is what it is, and that you need to be forever on the alert to opportunities.

Opportunities are created by marketing that attracts attention, creates interest, stimulates desire, prompts action, and delivers satisfaction.

Drive your imagination forward with reality. 

 

# # #

Hal@Businessworks.US

 Open minds open doors.

Thanks for visiting and Make today a GREAT day for someone! 

No responses yet

Jun 16 2011

PIE-EYED?

Not “Pie-eyed” intoxicated

                       

. . .Pie-eyed as in bleary

                      

from studying

                                                     

 too many pie-charts!

 

Actually, if you have this ailment, you are either reading too much of USA TODAY, or you are reading too much into your competition.

Try the following exercise on behalf of the entrepreneurial professional practice or small business that you own or operate or manage or partner with. It will give you an “Aha!”

  • First, draw a pie. Whatever kind you like is fine. Next draw a slice that approximately represents what you think is your business or professional practice share of the primary market you’re engaged in (SOM, as corporate biggies call it).

  • Do something to highlight it: color, fill it in, draw your favorite fruit into it, add crumbs or a topping if you want.

  • If your slice is too small to fit any decorative ingredients, put an arrow off to the side that shows your sliver and decorate your arrow (or if the sliver is simply a reflective glint off the pie tin, you may want to consider closing down and trying some other business . . . or there’s always government work that requires no pies and no thinking).   

  • Next, assuming you do have a reasonable or promising piece of the pie in front of you, take an educated guess at what you imagine the sizes of the other market portion slices that each of your key competitors controls.

  • Draw in and label those slices. Are you still with me, or have you been nibbling?

  • Now stand back (or lean back) and take a good, hard look at this pie. It’s a graphic representation of the market your business is in. What’s going on in the middle?

  • Scribble a little tornado into the dead center of the pie, overlapping all the tips of all the slices. That is where everyone in your market is killing each other, fighting to get a bigger share.

                                                               

Just think about how much time and energy and money is spent in that little area of commotion. That little battlefield becomes so consuming and wasteful that many business owners and managers fail to see what else is happening.

Pay attention for a minute to what’s outside the pie (the box, the bun). What do you see? Endless space? More pies?

Have you, in other words, been staring at one star in the sky and not noticing the rest of the solar system? Or beyond? Have you been focused on one tree and ignored the forest? How about just concentrating on your one slice and seeing only what else is in the pie? There is a limit to the amount of toppings you can add, you know.

So why not (are you ready for this?) . . .

e–x–p–a–n–d—– t–h–e—– p–i–e—–?—–?—–?

What happens to your SOM when you make the pie larger? Yes, yes, the competition grows bigger too. But are you in business to succeed or to kill your competition? When you are the entity responsible for making the pie bigger, you are also going to capture the lion’s share of the increased market because you are the one opening the floodgate.

Instead of we’ve got better stuff and we’ve got cheaper stuff and we provide better service deals, what about looking around to see how many prospects there are out there who do not own or use ANY of your existing market products or services, and then take the high road that “We want EVERYone to experience this type of market offering!” 

Not sure? Call or email me. I love making pies bigger. Yum! Happy weekend. See you Saturday!  

                                                   

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

No responses yet

Jun 04 2011

Moments of No Return.

Your salespeople may be

                                                         

costing you more

                           

than sales!

                                            

 

Not unlike a new puppy, new (and old) salespeople who aren’t trained properly are likely to mess things up. In the end, they’ll cost you more than sales. Remember it’s your name, your image, your integrity, your authenticity, and your reputation on the line every time one of them opens her or his mouth or taps out a keyboard message.

 _______________________________                                                     

For your (actual, but names changed) Scenerio Pleasure . . . 

“Good Morning.Thank you for calling B. Bigg Sportswear. This is Sally. How may I help you?”

“Hi, Sally! I’m Larry from LLL –that’s Little Losers Limited– and I’m looking for B. Bigg, please; can you connect me?”  

“Er, no, B. Bigg is not here. In fact, ther…”

(Stepping on the end of her sentence) “Well when will ‘B.’ be back?”

(Realizing she has a sales spammer on the line, and smiling, since “B. Bigg” is a fictitious brand name) “Oh, eight and a half weeks!”

She chuckles and starts to explain that she’s kidding, but Larry interrupts her again . . .

“Alright,well, since I met with B.Bigg downtown there the last time I was in the area, I’ll just call back then; no need to leave a message.”

“Right.Well you have a nice day, Larry from LLL!” (now laughing to herself as she hangs up since –on top of there being no B. Bigg– the “town” has only 450 residents in it and the only place to meet is the gas-station-convenience-store).

Sally can’t wait to tell Mr. Star (company president, and retired world-class athlete with lots of industry connections) about the call. He will no doubt comment on how befitting Larry’s company name is.

_______________________                        

We all know about no such thing as a second first impression, but how often do we take the trouble to monitor the first impressions our salespeople are putting out. Appropriate, targeted, perceptive training short-circuits these “moments of no return.”

So, what’s the solution? Be –and stay– on top of your salespeople until you are confident that they are representing you and your business in as professional a manner as you want them to. This doesn’t mean “get on their case.” What it means is to make sure you provide them with the proper training (and re-training) and support — ongoing!

In life and work,

one-night stands never work!

                                                                             

A bad economy is not a legitimate reason to slack off in this pursuit. Just consider where you’d be without sales and with a bad reputation. Reinforcement at every level is critical in sales management.

If you are too busy owning and operating, or if you’re just not cut out to be a sales manager, go get one. Get the best person you can find –NOT the best salesperson — the best sales manager.

Great Salespeople Do Not

Make Great Sales Managers!

                                                          

Some outstanding resources you can count on to steer you in the right direction:

Doyle Slayton www.SalesBlogCast.com

Jonena Relth www.TBDConsulting,com

Meredith Bell www.YourVoiceOfEncouragement.com  

 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 14 2011

“Ain’t nothin’ like the real thing, Baby!”

Is speculation

                          

feeding your doubts? 

                                                                                   

 ( With appreciation to Marvin Gaye and Tammi Terrell for popularizing the Ashford and Simpson lyrics in their 1968 hit song, “Ain’t nothin’ like the real thing.” It is used in this post title because it fits the message below and because it was likely to attract more visitors than the headline, “Is speculation feeding your doubts?”) 

                                                                          

You’re an entrepreneur of some sort. You own or manage a professional practice or small business that you started or bought or inherited. You’re pretty sharp about most things, and probably more innovative than the majority of businesspeople. Way more than corporate and government types. Not even an issue.

Management, though, and maybe the finer points of leadership, have never found that comfort zone among your greatest strengths. So perhaps you tend to rely on others for those skills? 

If others are providing the majority of practical, shirt-sleeves back-up support your venture needs in order to allow you the time to pursue sales and financing and creative idea development, you may be putting too much risk into your business.

Even if they’re half wrong, government reports claim 9 of 11 new businesses fail in the first 3 years because of poor management, and that even with good management, that it takes 5 years on average just to break even. You may want to re-read that and digest it before you respond with

“Hey, whatever works!” 

Why? Because your reality might speak otherwise. 

                                           

It’s your business. When you have doubts about operational or staffing issues, get out from behind your desk or dashboard or computer screen or BlackBerry, or office or garage or kitchen door (or wherever you camp out every day) and check it out yourself. In person. Regardless of when or where. Go to it! Speculation breeds screw-ups!

When you depend on other people’s reports –no matter how loyal or trustworthy they may be– remember that they don’t have your perspective or your personal business interests at stake. It’s not a matter of trust. It’s simply not their business. They do not see things with your sense of vision. Go to the trouble spot.

This is not a suggestion for you to become a firefighter, solving everyones’ problems.

                                           

It is a recommendation to take increased responsibility for operational and staffing issues that can impact your bottom line. Others, for example, may have great intentions, but intentions never led anyone to accomplishment or success. Only action does that!

If, for instance, you have reason to believe that your customers or clients or patients are not being handled properly on the phone or by email, become a customer/client/patient and see what you get back. Be your own “mystery shopper.” You can be a detective without acting like one. Ask questions. Take notes. Check resources.

You don’t need to flash your badge, wear a trenchcoat or yell “Aha!” every time you find a clue.

                                                                 

Instead of telling, lecturing, scolding, threatening, or intimidating someone you find is getting it wrong, consider showing her or him by example how you would get the job done. Remember how you once learned something you’re fond of? Remember that your people are your most important asset!

Leave the how they do it part up to them — as long as the task and/or attitude is accomplished on time without compromising quality or results. Food for thought: Everything need not be done your way!  

                                               

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Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

No responses yet

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