Dec 29 2010

Worst 10 NO-NO Words for 2011

STOP holding your breath!


Just don’t use these words.


Reported in today’s Marketing VOX/News, are the results of LinkedIn‘s survey of its 85 million member profiles. Among other things, the Top 10 most-overused buzz words (and word pairs) by professionals in the United States are itemized.

I have presented them here for your own personal and business branding edification, and for your editing and deletion pleasure, as you beef up your turn-over-a-new-leaf-for-2011 identity and add some transparency to your camouflaged bio sales spiel.

You know the “identity” and “spiel” I’m talking about . . . it’s that “profile” thing . . . the one you’ve plastered across the Internet with your ten-year-old, hold-your-breath-in photo? That’s the one. 

It’s that sweet, down-home, good-ol’-boy (or, you-go-girl) slick-and-nifty (you remember them?) packaged presentation of you.

How do I know? Because I’ve seen you on LinkedIn, Twitter, Facebook, Salesblogcast, BizBrag, NAYMZ, Plaxo, ActiveRain, EConsultancy, Merchant Circle, Technorati, iSalesman, WordPress, and the 37 gazillion other sites you subscribe to, or have an account with.

It’s 2011. It’s time to clean up your act!


According to LinkedIn findings (And I mean, really, how could 85 MILLION people be wrong?) :

You would be well-advised to cease and desist use of any of the following words in resumes, business blog posts, email and website content, media and direct mail advertising (and, yes, in your hot little profile) for fear of being over-buzzed:

  1. Extensive Experience

  2. Innovative

  3. Motivated

  4. Results-Oriented

  5. Dynamic

  6. Proven Track-Record

  7. Team Player

  8. Fast-Paced

  9. Problem Solver

  10. Entrepreneurial


In answer to your next question: No, I do not pretend to be immune from the stupidity of the masses in using these descriptive terms. I have used them all (maybe that’s how they got overused?), and –in fact– I am probably among the leaders of all active online Americans in continuing to use them (I know, I know, a visit from the devil is coming!). But I promise to start cleaning house.

And you can take that promise to the bank. You know why? Of course you do. You were waiting for this, right? Well here y’go:

Because my extensive experience in igniting innovative, motivated, results-oriented commitments to change is accompanied by a proven track-record of dynamic proportions. Furthermore, as a team player, I am dedicated to being an entrepreneurial, fast-paced, problem solver who delivers words that sell — online and beyond.

Then again, sometimes “overused” (like with my 20-year-old workboots that are more comfortable and better made than anything sold on this planet) can be a good thing — especially when “entrepreneurial” is in your blog heading!

Tune in tomorrow for a special New Year’s message.


# # #

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

One response so far

Apr 13 2010

Watch What You Post!

The Cyberspace


World Bank 


is saving our


beat old posts


for just the


right occasion! 


     Maybe it’s too late to count ourselves out of the award-running for the World Cup of Stupid Internet Comments, considering how dumb that snippy-snappy email or website post was that we angrily tossed off a couple of years back when we were more irate and quick trigger-fingered . . . but we don’t have to have it start an avalanche.

     Remember that comment we posted on some website way back when? You know the one. It went something like:  

“If you knew even the first thing about business, you dumb geek, you’d get out of that garage of yours and get a real job while you return to the college you dropped out of, and furthermore, Billy Gates, if you think I would ever consider hiring you to even sweep my floors you’re sadly mistaken. You’ll never succeed unless you can stop dreaming and finish your education!”

     Like an elephant, Cyberspace never forgets. The comments we make today on mover and shaker sites like Twitter, Facebook, LinkedIn, BizBrag, Salesblogcast, iSALESMAN, Google, PoorIrishman, TBDConsulting and InterlakenInn are being watched and talked about. But so are the posts we put on downscale, disreputable sites like those commandeered by network media, incompetent government agencies, and porn purveyors — where what we have to say is given no more credibility than what’s said by the hosts.

     Almost all of what we have to say today that has any substance to it, carries with it the promise of coming back to haunt us (if not bite us in our respective butts) ten or twenty years down the road.

     Never before in history have we the people subjected our innermost thoughts and most volatile expressions to such states of accessible public permanence. Today’s passing thought will not land in a ribbon-tied bundle of letters socked away in a shoebox on some closet shelf or in some attic trunk waiting for discovery by distant generations.

     When we hit that email “Send” click, or website “Post” button, we are literally donating our private thoughts and feelings to eternal public scrutiny. It’s taking some time for this to sink in, but the reality of it is striking. Where else in history did people set themselves up to make scathing, heat-of-the-moment remarks only to have them be dissected and subjected to overkill, out-of-context evaluation 24 hours a day, every day for lifetimes beyond their own?

     The trick here is to:  

A) Think before we click  

B) Realize that anything we say, can and will be used against us in a court of public opinion (and having the right to an attorney won’t make a hill of beans difference!) 

C) Trash our computers and never look back! 

D) Overwhelm all of our friends and followers with a tsunami of upbeat messages that even our severest critics can’t help but cry tears of joy at our transformations. (“Kill ’em with kindness!” me mother usedta say.)

So, uh, before you comment below . . .                                                                             

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

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