Too Much Spice In

                              

Your Business

                                                      

Can Cause It

                        

To Drown.

                                               

Those who use lots of salt get thirsty. The solution of course is water. A glass or two is fine, but a tsunami inside your body or your business can be even worse that one that ravages the outside.

At least crashing waves and a flood outside your body or business allows the remote possibility of escape by swimming or clinging to a floatation device. Other than the limits of an Intensive Care Unit, there is no controlling an implosion! 

Every day, small businesses and entrepreneurial business leaders across America struggle to keep afloat — victims of government indifference, government interference, corporate giant market dominance, and aggressive competition– external tsunamis.

Internal storms are marked by under-capitalization, poor management, unproductive marketing, and over-stress. As insurmountable as these may seem to some, reality is that these at least offer the consolation that they can be controlled by choice.

Business failures

are often the result

of poor decisions

to add too much salt

                                                                    

Spicing up a product or service message or method of presentation instead of adding genuine value spawns ineffective, low-trust levels of reception.

The addition of meaningless razzmatazz threatens existing employee, customer, supplier, referrer and investor relations at a point where increased levels of high-trust transparency are what the marketplace is calling for.

Successful businesses and entrepreneurial leaders never sacrifice integrity for a spice rack full of new flavors and meaningless window dressing.

“Instant” hair care products that are simply water-added (and incrementally-more-expensive) versions of the original basic product, don’t even deserve retail store shelf facings. They are packaged lies aimed at prompting naive young women to spend money!

Oh, and how many fewer screaming automotive dealerships can we do without? Surely, you have many examples of your own you can add. Hopefully, your business is not one of them. 

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302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

When you finally slow down for

                                          

(or from) the weekend,

                                      

DEFRAGMENT!

 

 

No need to explain why. You already know all the economy, industry or profession, marketplace and competition reasons.

So let’s get to the heart of it. Use this slow-down-time period to step back, adjust your glasses, put your hands on your hips, stretch, yawn, take some deep breaths, and defragment — put all the pieces out on the table.

                                          

Start with your business . . .

What’s been going on these past few months? Weeks? Where’s your business now, and where’s it headed?

~~FINANCES?

Management? Strategies?  Communications? Budgets? Investors? A/R? A/P? Cash flow? Payroll? Other overhead? Reimbursements? Taxes? Revenues? Charitable donations? Profits? Accounting systems? Bookkeeping services? Add your own here: _____________________  

~~OPERATIONS?

Management? Strategies? Communications? Equipment? Supplies? Storage? Shipping? Inventory? Warehousing? Operating systems? Work flow? Scheduling? Purchasing? Leases? Legal actions? IT? Add your own here: _______  _________________________________   

~~MARKETING?

Management? Strategies? Communications? Branding? Sales? (Yes, sales is a function of marketing.) Public and community and investor and industry relations (Also all marketing functions, including news releases, special events, blogs, BUZZ)? Advertising (another function of marketing, including online, traditional and direct media . . . as well as the creation and production of all of it) Pricing? Packaging? Promotion? Merchandising? Social media? Add your own here: _____________________________  

~~HUMAN RESOURCES?

Management? Strategies? Communications? Benefit programs? Customer Service? Referral values? Recruitment? Hiring and firing? leadership, teamwork and skills development training? Performance incentives? Motivational programs? Add your own here: _____________________________

                                                  

[So you noticed those 3 primary targets for each category, huh? Well, in my experience, poor management, poor (or no) strategies, and poor communications have consistently been the primary reasons for business failure!]

                           

That should give you a place to start. When you’ve exhausted your business thinking, switch gears to your SELF.

 

What’s been going on these past few months/weeks  with YOU? Where are you now, and where are you headed?

                                                       

~~HEALTH & FITNESS?

Are you squeezing in enough exercise every week to keep yourself in decent shape? You need not lift or jog for three hours a day and eat powered protein shakes with 37 raw eggs for breakfast in order to stay physically fit.

Many experts say 3 hours a week of brisk walking and avoiding overdoses of red meat and fatty foods will suffice for most people with busy schedules. Are you getting routine medical and dental health checkups as recommended? What do you need to do to motivate yourself in these directions?  

~~FAMILY & RELATIONSHIPS

Are you spending enough quality time with children, parents, spouse or significant other and (get your finger out of your throat!) your in-laws? How can you combine some time-consumers more productively? Walk with family members or friends. Partner up for health tests (easier to deal with when you have company).

Get serious about sharing healthy food preparation ideas, recipes, and meals. Small specialty of handmade gifts and handwritten thank you notes work wonders as relationship cement. Add your own ideas here: ____________________

~~SELF-EXPRESSION, SELF-AWARENESS & SELF-DEVELOPMENT

Surely you know what you need to do in these categories to defragment yourselfand move forward with the adventures in creative expression and self and academic learning that you’ve always wanted to fit into your life, but never chose to make the room for. Now’s your chance to choose, and blame it on me!

The more you can learn about yourself, the better you’ll be as a leader and coach and role model . . . the better prepared you’ll be to inspire and motivate others to productivity and peak performances. Choose to make yourself make room for this. 

                                            

Weekend time slow-down periods are the perfect times to reevaluate and make commitments to yourself.

No, not token promises that never happen. Get serious here for a minute.

You have only one life, and the rest of it starts the minute you leave this blog post, so how about making the rest of your life make the kind of difference you’ve only ever dreamed of?

Hey, what’s to lose by trying?

 

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www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!