Oct 13 2015

DAY 27 – 30 Days To The New Economy

Your Role In History As An Entrepreneur


Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Your communications network needs to be at the very

heart of your business model in the New Economy.


communication graphic

A communications plan with your team and your customers is no longer just a “nice to have.” It is absolutely essential to your survival.

It doesn’t matter whether your products are virtual or physical, you need a full-time communications network in place to keep your business stabilized and viable.

Your communications network is based on your Internet provider but only starts there. Communications includes the platform for communicating, the software that you use, the web of relationships that you have, and your people as well as technical communication skills.

Beyond a reliable Internet connection, you need to be running software that is compatible with everyone else. Most of the web-based communications platforms run for everyone, just about everywhere. And they are easy to use. Your communications platforms need to be universal because building and maintaining productive relationships with customers and team members depends on platform functioning in addition to how you “come across” to others.

It’s best to start with a reliable email service. Then add a service that allows you to deliver large files such as Dropbox, or another file transfer protocol provider. Next, add a team-friendly platform where you can gather everyone for face-to-face virtual meetings (e.g., Skype, Go To Meeting, etc.). Finally, you’ll want to  layer any number of software programs that enhance your experience, and set to work honing your personal listening and presentation skills.

In concert with developing your email, messaging and meeting services, social platforms, and personal communication skill platforms, you’ll need to be thinking about how to be–or have someone close to you be–a centralized axis for keeping all those around you in the strategical planning and tactical action steps loop.

communication cartoon

Even if you are technically savvy, expect to have a technical support person or three at your disposal. If you have someone whose job it is to manage the technical communications issues upon which your Internet business relies, it frees you to concentrate on the pieces that you can’t replicate which is all the value that your specialty brings to the marketplace.

I am always impressed and amazed at the stories of entrepreneurs who dedicated nights, weekends and months to mastering communications platforms to build their business. But at some point, sooner rather than later as revenue arrives, it is a good idea to liberate yourself from maintaining the networks upon which your business depends and put that into professional hands.

Your ability to communicate with your customers and your staff is the lifeblood of your business in the New Economy.

You cannot afford to jeopardize your customer communications flow and consistency simply to save a few dollars, or because you think that you can do it well enough. “Well enough” isn’t good enough as you become a bigger player, even a marginally bigger player (unless you’re just faking it)!

Put your money into development of an ongoing communications platform as one of your first investments. It is one investment that can make the difference between life and death for your business. Remember: HEARING IS NOT LISTENING!

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C’mon back WEDNESDAY 10/14 for Day 28  —

What’s your plan for keeping sharp and tuned in? You’ll need more than a grinder and a radio.


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Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

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Nov 09 2008

Network Media Disorder

These networks,” the doctor continued, “and the borderline-Marxist viewpoint candidates they ushered into the spotlight, have managed to captivate and control your brain!”  

     “I’m sorry to tell you this, my friend, but you,” the doctor leered cynically over the tops of his reading glasses as he shifted his stethoscope from his neck to his shoulders and frowned parentally, “you have a severe case of NMD, and I’m going to recommend you go directly to the hospital for some immediate transfusions.  I’ll meet you there in twenty minutes.”

     “Aaaaah, NMD?  Twenty minutes?” 

     “Well, yes, Network Media Disorder, and, yes, I can squeeze one more patient into my insurance-company-alloted 12-minute maximum-per-patient examination time period, and still have eight minutes to get to the hospital, which is ten minutes away, but I drive fast!”

     “Er, no, Doc!  I’m needing a little bit more explanation from you than that before I go racing over to the ER for this mysterious transfusion that you seem to have prescribed just a little too quick for my liking.  Am I going to die within the next half hour or what?”

     “No, nothing like that.  It’s just that you need immediate attention or –it’s possible within any given hour– you may find that you have allowed yourself to be brainwashed  beyond repair!” 

     The good doctor tugged at his shirtcollar, took a deep breath and proceeded, “You see, by the time the election ended last week, you had already built up a rampaging attachment to CNN, NBC, CBS, ABC, TNT, and MSNBC (and MSNBC all by itself is a rather astonishing attachment considering only seven people in all of America actually watch it!).  

     In the process, your dormant benevalence greeted these screaming liberal radical networks with open arms and you were rapidly transformed into a wild-eyed supporter of electing our nation’s most management-inexperienced, Disneyworld-fantasizing team of candidates in all of history. 

     “These networks,” the doctor continued, “and the borderline-Marxist viewpoint candidates they ushered into the spotlight, have managed to captivate and control your brain.  It was not easy, but with at least $650 million in mysterious campaign donations lining their pockets, they could afford to take some bold and assertive thrusts into your skull, and convince you that change was the answer to the world’s problems, and that the candidates they supported were the second coming of the agents of change.

     “. . . and you, my friend bought into it.  Now you must pay the price of setting yourself up to be thoroughly brainwashed.  It’s either a lobotomy or a transfusion of the fair and balanced FOX network, mixed with some Rush and Sean and Michael and Mark and Laura and Greta, and a few other saviors of society.

     “You need these transfusions before the newly elected dictator attempts to disarm talk radio with his backer’s so-called Fairness Doctrine (it could not possibly be more inappropriately named!) . . . an extraordinarily sick platform if you ask me.  So that, in a nutshell, is why I want you to hurry on over to the ER.  The longer you wait, the more these talking heads will infiltrate your brain, the more you become a sheep, and then we will have some truly major medical challenges to face!”

     “Well, it’s true, Doc, I have become addicted.  I mean Wolfe and Katie and the rest really have welcomed me into their network families and I am afraid of missing even C-Span at this point.  I suppose a little re-balancing wouldn’t be such a bad thing.  I mean, I do rotate my tires, even.”        Halalpiar 

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