Mar 04 2017

An Open Letter To Mainstream Media…

  Get Over It, Mediafolk!

 

 It’s time to get back to

 

 feeling good about what

 

 puts food on your table!

 

 

Dear Mr. and Ms. Mainstream Persons,

In case you haven’t noticed, the rest of the nation is moving on.

To be a more integral part of that progress, might this be a good time for you to start looking for ways to make better use of your time and energy?

It’s obviously hard for you to find a leg to stand on as you continue contributing your talents to your bosses’ lost cause of politicized blaming, manufactured “news,” and borderline slander . . . at the cost of your personal reputation and trust in your judgement.

Most Americans seem to know –frankly– that you are better than that. But you lose favor every day as you continue to test public mettle and sink your teeth into risking your integrity in the process — for nothing!

CONSIDER these three suppositions:

1.   Somehow, or other, you were born and raised to emulate and hopefully become a modern day version of what history has traditionally honored as the “Town Crier.”

2.   Perhaps you stumbled into what you do, but odds are that you were educated and trained to report the news to others who lack that drive, inquisitiveness and skill set.

3.   Somewhere along the road to making a name for yourself, you elected to opinionate instead of report. You made an active decision to be subjective instead of objective.

 

ODDS ARE you are actively appeasing the misguided media moguls whose money supports you and your family. And your career in that arena has rarely if ever felt truly fulfilling.

I have many years behind me as a news writer, radio host and producer, and magazine editor-in-chief. I mention this only to lend credence. I imagine I’m not too far off in making the assumption that you are selling your soul and boxing yourself into a career corner that (really) makes no sense, and offers no forgiveness.

BREAKING NEWS . . .

How to fix it!

 

First and foremost, recognize and accept that your behavior is (and your career pursuits are) always –first and foremost– your CHOICE! Can you just as easily choose to report fact-backed-and-checked stories as you may choose to fill the gaps with fiction, slander, skewing, bitching and sabotage?

If you actually prefer the latter set of words, maybe you should think about abandoning your beat and, instead, write a novel? I’ve done that too; it’s a much better platform for exaggeration and self-expression.

BOTTOM LINE: The time is NOW to stop berating those who have been thrust into power by the people.

It’s time to recognize and accept reality.

The incessant clouding of news issues (the bias dictated by those who pay your salary to further their own unhealthy practice of  dwelling on the past and worrying about the future) is pulling you away from a present-moment focus and into a fantasy abyss of unprofessionalism.

You have in your hands the glue this nation needs to heal and hold itself together and be strengthened at every level. It’s name is “responsible reporting.”

When you deliver stories without substance, you distance yourself and your thinking from all measure of good taste and reality of life. You set yourself up to undermine yourself and your family’s credibility . . . and turn the enjoyment of pursuit for living a rewarding life and lifestyle, into a struggle.

Are you are risking your very existence and lifestyle to step outside the perimeters of good judgement that your life, until now, has been about?

Take Heart! You still have a chance to turn things around — to distance yourself from the world of irrationality, bad taste, poor judgement and make-believe career pursuits in favor of reality and just plain common sense.

Close your eyes for a minute, take a deep breath and see yourself as the happy, honorable and pleasant person you were born to be.

Surely you can do better. Will you CHOOSE to take that do-better step on your own behalf?

  I, for one, am rooting for you to move onward and upward. Contact me if I can help. Have a great day!

# # #

 

Hal@Businessworks.US              931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Make today a GREAT day for someone!

 Thank You for Your Visit!

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Sep 06 2011

Small Business Enemy?

Labor Day Leftovers . . .

                                     

White House, union thugs

                               

seek to rally violence,

                      

DE-Americanize 

                   

small business.

 

 

On –of all days– Labor Day, and in –of all places– Detroit, home of the highest unemployment rate in the US (nearly 16%!), we get bone-chilling reports of attempts to incite violence from two LINOs (Leaders In Name Only).

The spitting of vicious words was barely even acknowledged by mainstream media.  “Union King” Jimmy Hoffa, Jr, and Mr. O combined efforts to threaten violence (and ignore that it was even a threat!).

Over-the-top Junior Hoffa shouted out a rally cry to:

“Take out those (Tea Party)

sons of bitches”

                                                            

. . . as part of his rant and rave Labor Day speech. This kind of inflammatory rhetoric has no place in a democratic society, and has even less of a place coming from the mouth of a purported “leader.”

Mr. O, in an disgraceful throw-back to Chicago thug days, made no attempt to soften the comments or language, and –in fact, just seconds later– proceeded to praise Hoffa.

Pretty amazing behavior for a man who claims to embrace peace and forgiveness over violence (reference his 2008 campaign speeches), eh? 

If any of us (among 30 million small business owners) were ever to make such inciteful fist-thrusting comments about business competitors, we would be out of business (or in jail) by 9am tomorrow.

How is it even possible that such low-life comments can be made in public? Freedom of speech? HA! How about inciting a riot? How about defamation? How about common courtesy? How about considering the impact on young people? How about having a brain?

But then, perhaps it’s just more reinforcement that politics is a career for the brainless, yes?

What’s the bottom line?

The enemy of small business

is the constant exposure

to hateful politics,

                                   

So, do we swear off of politics? Well, first of all, such an intention (like those that pave that famous road) might sound honorable, but it’s really not possible unless you do a guru-on-the-mountaintop thing. Politics invades every inch of our lives, and the worst of it dominates. Well, we could always avoid the media, right?

How is it, for example, that the nation awaits Mr. O’s much-too-long-overdue promise of a job speech and supposed plan (that was needed three years ago!), while we ignore Mitt Romney’s thoughtful, reasonable, and immediate business-positive plan to reverse our dying economy?

How do meaningful and positive suggestions from those who embrace Tea Party thinking get immediately dismissed by the ruling Socialist radicals without giving even the time of day?

Why must the White House expend more time and money and energy seeking re-election votes than tending to the immediate needs of the American people? What about righting our sinking economic ship instead of praising the ignorance of an empty-suit union leader because he controls large blocs of votes?

                                  

Icing on the cake:

Mr. Biden today called

Tea Party supporters:

“Barbarians”!

Talk about unbelievable

 

It really is getting close to that time when the present anti-business (and especially anti-small business) White House must be upended and removed from office. Are you speaking out? Are you taking steps to initiate action — to motivate and inspire others to the importance of choosing America’s direction and the direction of small business.

Are you ready to thrive again? Are you ready to help ensure return to our free enterprise small business system that has always been the backbone and heart of our nation? November 6, 2012. Be there. 

 

# # #  

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make Today a GREAT day for someone! 

                                         

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Aug 26 2011

Mother Nature Beats Business

SURPRISE HURRICANE-PROMPTED SUNDAY POST TONIGHT. NEXT POST MONDAY OR WHEN POWER IS ON. PLEASE CHECK BACK . . .

                                                                       

Another storm,

 

another dollar.

                  

 Hey, life happens. 

 

Stop whining!

                          

Besides,

 

breathing beats cash.

 

                   

There comes a time (a few actually) in every life, when we business owners and entrepreneurs must take a back seat to Mother Nature. You DO remember her? I’m not talking about over-the-top dirtpeople, or eco-freaks who launch themselves into hysteria with every stepped-on ant or toilet flush.

I’m referring to cataclysmic shifts in the planetary forces of nature that stop businesses dead in their tracks, that cannot be dismissed or disregarded or wiggled around. I know it’s hard to own up to the fact that anything could be more important than business . . . yet, looming out there under the signs, ads, and brochures, is life!

Here we quake-inexperienced East-Coasters are emerging out of an unheard of earthquake, the 5.8 magnitude of which –though nonchalantly considered routine by West Coast standards (I mean, what isn’t?)– was sufficient test of our mettle . . . and: CABOSH! Along comes a Hurricane heralded as major by all the IM (Irresponsible Media).

I’m reminded of Rob Bell’s quote in his courageous, easy-read book, LOVE WINSThe quote refers to tangles born of the politics of religion, but seems to me to fit the media hurricane circus and pandemonium we’ve been bombarded with for five days:

“Sometimes what we are witnessing

is simply a massive exercise

in missing the point.”

                                                

Who’s not fed up with mainstream media’s overkill –and frequently contrived– “storm tracking” coverage? Enough already! Sports belong to ESPN; leave hurricanes to TWC. Stop with all the prima donna network weather forecasters (Whoops, I mean “Meteorologists”) who can barely find the maps they swoop their hands over. 

Of course no one wishes storm destruction and risks of life and injury to others, and of course there are many calls for reminders to be prepared in an impending hurricane but please, media people . . . give us a break. Your relentless focus on doom and gloom, is –all by itself– enough to send people flying off city rooftop gardens!

Well, okay, your heavy-handed scare tactic broadcasts did at least serve to convince Mr. O that he’d be storm-safer at the White House than puttering around a reported $50,000 vacation week (his tenth this year? Must be nice) Martha’s Vineyard golfcourse.

Who could deny the (rapidly-growing-in-popularity)

  Obama Regime motto: “Leadership from behind”

                                                  

No doubt whatsoever he will once again seize the opportunity of a natural disaster to represent his sleeves-rolled-up self in the role of “return of the conquering and compassionate hero.” As business owners and managers, we have already seen too much of this too often. Were we to practice such falsity, our businesses would crumble.

Also without a doubt, we can count on the talking heads at CNN, ABC, CBS, NBC, TNT and their affiliate braindead-behaving editors at The New York Times, Washington Post, Los Angeles Times, et al, to play it out for all the advertising dollars their sadly misguided Obama-obsessed bosses can muster.

The point that’s missed by all the sensationalist journalists is that the public gets it. Go through the updates and recommended preparation steps at scheduled news broadcasts. If and when the event actually occurs, lead up to it with information, not Chicken Little alarmist reports. Who cares what trees fell in Bongo-Bongo?

                                                      

 # # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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Apr 23 2011

BUYING HYPE

As a national book award-winning author, a national marketing award-winner, and two-time university Professor-of-the-Year award winner, I can deliver the sales you want. 

                                                

Don’t believe it!

 

But if I tell you that I’ve created client programs that have delivered over $1 billion in sales, believe it! (Actually, all of the above is true. But if it’s sales increases you seek, “sales produced” is all that really matters, right?)

I am a writer so (for more than thirty years) I read approximately 1.5 books a week. Fiction. Nonfiction. You name it. I have my favorite books and authors, but I am always trying out new ones.

I rarely if ever choose to do any kinds of “reviews” on this blog, but —and I really should know better by now as I look back at bogus past big-name “Prize” recipients like Carter, Gore, and Obama-– when a Nobel or  Pulitzer Prize winner of any kind comes along, I am still (unfortunately) mainstream-media-conditioned to snap to attention.

Hence, to make a business point at the conclusion of this post, here is my 100% subjective review of Pulitzer Prize-winning book TINKERS by Paul Harding, MFA (who taught writing at Harvard and The University of Iowa):

First of all, considering that the speed of reading this meager (183-page) book could be equated with underwater page-turning, and that the torture of the story offered –which literally tells you how a clock is made when you simply want to know what time it is– Water-Boarding might have been a more fitting title.

If it doesn’t put you to sleep, or drown you in the author’s sweat (which he surely poured forth trying to polish and perfect every overkill shred of every word), it will make you so thoroughly depressed you’ll want to run to the nearest cliff to swan dive into the rocks below.

Even if your genes have been handed down from Socrates, you’ll be bored to tears at this writer’s heart-wrenching effort to draw you into a totally unremarkable story of death and dying.

If, by the way, the subject intrigues you, look up Elizabeth Kübler-Ross for a real education minus all the fluff.

But my advice? Don’t waste your time with TINKERS (or your $14.95/$16.95 in Canada) unless word craftsmanship and belabored descriptions get you excited.

If it’s a great read you’re looking for, you may rather want to go directly to Jed Rubenfeld, Nelson DeMille, Cormac McCarthy, Kent Haruf, or E. Annie Proulx.

Now, why is this like business? What does this have to do with entrepreneuring?

                                                                                            

Lots of business service people out there sport big-name awards. But the odds are pretty good you’ll never relate to their missions. And, even if you do, they’re not likely to produce sales for you!

It’s probably a best bet to disregard what business elitists think, and direct your needs to those providers with real-life performance track-records.

If you’re brave enough to ask, I’ll be happy to tell you endless tales about creative groups, ad and PR agencies, marketing firms, management consultants, SEO “experts,” website designers, media moguls, and incompetent but well-intentioned relatives who have won major awards, charged a fortune in fees, and produced nothing!

Generally speaking, the classier and slicker the presentation (or book cover), the more award-conscious (as opposed to sales or productivity-conscious) a given provider tends to be.

                                                                         

As a business owner or manager, this translates to:

  • Exercise extreme care when hiring outside consultant or service providers to make sure they are more committed to producing what you need than to serving their own pursuit of awards.

  • Be careful about appearances. They are rarely what they seem.

  • Ask for samples and examples. Put genuine effort into the screening process.

  • Remember that awards of any kind are (like my review above) totally subjective. Sales are real, tangible, and measurable.

 

# # #

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Apr 20 2011

America IS small business

Like Nero with Rome,

                                     

Obama Fiddles

                                    

While America Burns

                              

                                                                                                                                                                                                                                                           

And not unlike one of Aesop’s Fables, The Boy Who Cried Wolf, mainstream media talking heads reported once again today that the U.S. economy is on the road to recovery. How nice. Do YOU believe it any more?

Some of these feeble excuses for “reporters” need to talk to the plummeting dollar, soaring fuel costs, unemployment lines, and some of the Americans I’ve felt saddened to see rummaging through fastfood and convenience store garbage pails and dumpsters for food scraps.

Has your business been interviewed? 

                                                                                                

We have of course heard this type of hype (floating somewhere between make-believe and outright lying) every day since Mr, Obama moved into the White House.

Checked the gas pumps lately?

                                                                              

I mean, really folks. First of all, we who visit this blog are small business and professional practice owners and managers. We are entrepreneurs. We are professional salespeople. We represent the leading edge in business, technology, education and healthcare.

We–to use Mr. Obama’s own “words of the week”are not stupid!

$4 a gallon and rising? 

 

Even IF gas pump prices were simply a fuel-for-our-vehicles issue, we might live with it. Unfortunately, it’s Dominoes! Skyrocketing fuel costs mean skyrocketing delivery costs and skyrocketing food costs and skyrocketing travel and airfare costs. All these “burstings in air” and it’s not even July 4th!

And to top it all off, the grand tsunami of costs that are tangled up with “Obamacare” will be paid by small business for decades to come, providing free healthcare for those unwilling to earn it, including (unbelievably) illegal aliens!

If you’re trying to figure all of this out, think politics. Reality is that we do not have a national leader who understands or practices or even cares about leadership. He fiddles while our nation’s reputation and respect dissolves away. What would happen if you tried to get away with that in your business?

He fiddles while his reckless socialist agenda spending disregards the lives of small business owners and managers who work hard for a living, who contribute most to society to begin with, who have the most promise to offer for real economic turnaround. Why? Because he doesn’t care and he doesn’t get it. All that matters is politics . . . 

Voter dependency delivers voter votes!

(Listen to his speeches. They are A~L~L campaign speeches. A~L~L.) 

                                                            

The more that government continues to intercede in our lives and businesses, the greater the dependency on government that’s created.

The more dependent on government we become, the more beholden we become for what government decides to give us, the more we vote for government generosity in order to live.

Is that sick or what?

Sorry, fellow business owners, but I doubt this is why any of us are in business. Lured by The Great American Dream, and the rights granted us as “We the people” by the Constitution of the United States –and as one nation under God– we are in business to help ourselves, our families, those for whom we can create jobs, and our communities.

We are in business to create opportunities to give back to the communities that support us from the only place that makes sense — from a position of strength. 

Our present government seeks to be THE ONLY source of strength.

                                                                                 

Frustrating? Inconceivable? This is why I will not let go of these issues. They are at least as important for each of us to deal with as our our own employees, customers, balance sheets, income statements, brands, operations, revenue streams, and innovative leadership. Our federal government is over-stepping its bounds every single day.

Isn’t it time to step up to the plate and make your voice heard? There are 30 million small businesses in America. Just imagine what’s possible if each of us would just speak up . . .  

                                                                  

# # #

                                                         

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 06 2010

ENTREPRENEURSHIP Breeds Leaps of Faith

When you undertake

                                        

to organize, manage,

                                                       

and assume the risks

                                  

of owning and running

                               

a business…

                             

. . . you are not just taking a leap of faith.

You are taking the leap with a full plate in hand.

                                                                                          

Imagine a waiter balancing a tray full of dinners on one hand and carrying a “table jack” with the other, while deftly jumping across a six-foot moat into a flame-edge-bordered room packed with ravenously hungry people, and no idea of who ordered what.

     Whew!

     Well, if the guy is the owner of the restaurant, odds are the right people will get the right food, others will get some complimentary food with appreciative remarks and everyone will end up coming back.

     If it’s a giant chain restaurant, the wrong people will get the wrong meals, nobody else will be acknowledged and the only ones who return will be coming back for the cheap prices only. 

     It seems appropriate on National Prayer Day (yes, that’s today in case you forgot to say some) to be addressing leaps of faith, even if it is in conjunction with a business focus. Entrepreneurial enterprises are, after all, among some of the world’s greatest benefactors of prayer and leadership faith.

     Most small business owners do most everything that needs to be done by themselves. They sell; they finance; they organize; they manage; they innovate; they manage and serve customers and clients; they market, promote, and publicize. Entrepreneurial “personalities” rarely if ever match corporate counterparts (and most would agree there really are no direct counterparts anyway).

     Entrepreneurs tend to be entrepreneurs because they simply don’t fit the orderly, entrenched, established, procedural, authoritative and controlling mindset that corporate muckity-mucks seem to thrive on. Corporate guys are invested in the status quo. Whoa! Don’t make waves!

     Senior executive vice presidents and directors of anything are up to their you-know-whats in burdensome and tedious reliance on planning and analyzing . . . activities that are viewed by upstart business venture principals as paralyzing behavior.

     By contrast, entrepreneurs thrive on innovation, action, and high enthusiasm. When a small business owner consults with her market research department, she is talking to herself as she cruises through Bing and Google.

     Okay, so right about now, I know there are a smattering of grumbling corporate people (mostly, it seems, brothers-in-law of entrepreneurs!) who are punching their monitors and yelling that times have changed and big business is now leading the way in innovation and brand loyalty and new market development and communications and high-level training. Bull.

     Automakers? Banks? Pharmaceutical giants? Oil companies? Mainstream media? Consumer product manufacturers? Need we go further? How many of these do you see taking leaps of faith?

     The monster donut-maker guys may think America runson their junk food, but they’re dreaming (their coffee’s not even good!).

     America runs on small business and entrepreneurial spirit, on Mom and Pop Stores, basement and kitchen table and garage businesses, one-man-band services, farm families, commercial and residential contractors, and techies in bathrobes working out of their bedroom closets. 

     That’s what we’re all about. That’s what will turn this economy around. That’s who we need to be remembering in our prayers today and every day. Small business and entrepreneurial pursuits are the foundation of America’s past and the keys to America’s future.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

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Mar 18 2010

SEX ON THE DESK?

If you’ve even been

                                 

thinking about it,

                                   

STOP!   It’ll

                            

kill your business! 

                                                                                             

     “Fishing off company docks,” as Grandpa used to call it, is a choice. Don’t choose it!

     If you’re not in a home business and married to your partner, there is no excuse big enough to allow room for a sex relationship in your business no matter how discreet you think you can be, no matter how tempting a person or situation is, no matter what any one’s marital status is.

     It will come back to bite you in the butt and wreck your business. Guaranteed!

     No, I don’t pretend to be a preacher or a moralist. Nor am I a prude or an embittered, failed religious fanatic. I have been a personal and professional growth and development counselor to many top business executives and many physicians.

     I have seen and “heard confession” of at least a hundred instances of boss and associate or boss and employee sex relationships at work, and every single one of them ultimately destroyed the business or medical practice. No exceptions.

     No matter how worked up the thinking about it gets, sex on the desk is simply not worth it. The Clinton-Lewinsky scandal transformed societal acceptance levels, with of course the help of mainstream media which found it preferable to capitulate and sanction the offenses (rather than bite the Presidential hand that fed them . . . Hmmm, sound familiar?).

     Bill Clinton’s indiscretions don’t make the practice of sex in the office (ANY office) an “okay” thing.

     It’s unfortunate that Clinton’s gross violation of public trust and personal morals will be his only truly memorable contribution to go down in the Presidential legacy history books. The Brothers Kennedy and others, as past events come to light, were apparently no better behaved — just had the wherewithal to stall off public awareness for a few decades.

     The sexual pursuits of employee underlings follow the perceived power of leaders . . . and it’s easy for business leader (the more powerful, the easier) to take sexual advantage of an employee . . . even the owner of a small retail store is not exempt.

     The only thing that keeps business owners above the fray is the active recognition that all behavior is a choice, and that sex at work is a bad choice in every instance. Why? Because it stands to cost the business and the owner (as well as the magnetized employee!) deeply and irrevocably. 

     The risk of lifelong-haunting business failure far outweighs the moments of indiscretion. Entrepreneurs, we need to remember, take only reasonable risks. Leave the mixing of sexlife with worklife to Hollywood where morals don’t exist anyway, and where risk-taking is a fictional pursuit.

     Odds are you have spent enormous energy and untold amounts of time and money to anchor your business in reality. You deserve to keep it there.   

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

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May 11 2009

Making Service Business Service Better

Shut Your Business Down!

                                                                                  

     Can the service your business provides be better? Are you in a position to MAKE it better? I would hope so, or you wouldn’t be likely to be visiting this blog for business owners and managers. But perhaps you think you need to live with what you’ve got?

     Maybe you feel like you just shouldn’t rock the boat? Or could it be that you might be stepping on someone else’s toes, or that service improvements wouldn’t work, or may create havoc in your industry or –let’s see– you could never get your dollar value back for the time invested?

     Anything like any of those reasons serve you as a quick answer so now you can move along to some other site? Do yourself a favor. Shut your business down tomorrow. You’re likely to have more success selling off your office or site supplies and equipment than you will staying where you are, doing what you’re doing. You find that insulting? Good! Maybe there’s hope yet.

     If the suggestion to hang up your spikes makes you angry, maybe you need to look in the mirror and shake yourself by the shoulders and breathe some new life into the services you’re providing. Making your services better is more likely, FYI, to INCREASE your business than decrease it.

     Why? Because people talk. People who get better quality services tell others, and this works much quicker and much deeper than any advertising can produce. A couple of years back, some shrewd entrepreneurs even invented the word BUZZ as the modern day equivalent of “Word of Mouth”– except that word of mouth is genuine; BUZZ is contrived.

     The point is that THIS– this economy, this time in history, this year, this month, this week– is in fact the time to start making better what you already have. Don’t let the biased mainstream news media, the zero business-experienced government, the monster union-dominated automakers, the moronic 37 trillion bank VP’s who all know less than one another convince you to sit back and take it on the chin!

     You didn’t start and grow your business to shut it down. Don’t let others lead you down the path of status quo. Now is the time to rise, to innovate, to take a fresh look at what you have, and who you have…associates, employees, customers, vendors, affiliates, neighbors, industry, community.

     How can you make more of all that now? What new ways can you pull your assets together to put yourself and your service business in a leadership position? What’s holding you back? It’s a choice. It’s your choice. 

# # #      

Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

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Apr 07 2009

CUSTOMIZED BIZ SERVICES = BIG RETURNS

News curiousity pumps media

                                              

to suck more business dollars 

                                                                             

    You make a living by providing products and services to customers or to other businesses. You see this period of time as appropriate to cut back on expenses and so, wherever possible, you opt for standard cookie-cutter representations in your promotional efforts because they’re less expensive. BIG mistake!

     FIRST of all, you will NEVER make money by cutting costs. You can ONLY make money by making sales!

     SECOND, stop believing all the mainstream media reports that nothing is selling and that the sky is falling. These news stories, designed to sell advertising space and time, are simply not true! They are exaggerated and over-emphasized on purpose.

Here’s the real-deal truth:

Struggling economy reports attract curiousity. Who’s struggling? Where? How much? Curiousity sells newspapers and news magazines and builds broadcast news audiences. Increased print and broadcast sales figures are used to pump up rate cards to suck more advertising dollars out of naive businesses that are already financially beleagured. 

                                                      

     Contrary to most network TV news slants, for example, many products and services ARE in fact selling, and selling well! You need only look around you at what the most successful companies are doing to make that happen. Promotional programs that look and feel like everybody elses’ don’t make sales.

     Customized marketing tools and messages do make sales! People are buying from businesses that cater to them, that take a personalized approach, that interact, that educate, that prove and demonstrate performance of benefits, that back up features with meaningful warrantees and guarantees, and that lean to the green whenever possible!  

     The bottom line is that savvy companies are shortening up on their long over-priced traditional media budgets, and lengthening out on their customization approaches to low-priced Internet marketing. If your business hasn’t fully explored this thinking, consider the 4th and 5th Blogroll recommendations on the bottom right of this page. Both are excellent resources for customized Internet marketing services.

                                               

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  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

  

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