Jun 29 2010

Throwing Good Money After Bad…

Cocky professionals,

                             

headstrong business

                                                               

owners, and

                              

fantasizing gamblers

                                              

are doing it

                             

as you read this!

                                    

     For many, running a business or professional practice gets too easily entangled with subliminal ego-based behaviors. There’s a tendency for many owners or senior partners to take the road of self-importance because — short-term — it’s easier and more gratifying.

     These are the nonproductive avenues that surface when business and practice leadership is mistakenly equated with micro-managing. Inevitably, as doomed attempts to prove micro-management hunches are correct, dollars are often nonchalantly tossed on the table.

     Do feelings of control breed expressions of unrealistic self-confidence? 

     Well, yeah! Just take a good look around you. How far away is the closest boarded-up business? Same town? Same neighborhood? Same street? Same building? Have you checked out what happened? Guaranteed that the more you sift through the rubble, the more likely you’ll come up with the reason being poor management. Period.

     Underfunded? Poor management. Not enough sales? Poor management. Too many non-productive employees? Poor management. Not enough innovation? Poor management. Ineffective customer service? Poor management. Marketing that didn’t work? Poor management. Lousy economy? Poor management’s ready excuses.

     Whatever, whomever, wherever, however, whenever the blame, judge and jury will find “Poor Management” guilty on all counts.

     There comes a time in the maturity of business life when reality strikes and says: “You know what? You really don’t know it all. Not only do you not know it all, but IF you keep throwing good money after bad and taking UN-reasonable risks, you’ll need only to know where to find the unemployment line!”

     Hopefully this kind of wake-up call comes early enough in life to avoid having to board up the windows or take loans to pay loans.

     True entrepreneurs— whether retailer, manufacturer, distributor, online geek, doctor, lawyer, or Indian Chief — only take REASONABLE risks. Hollywood portrayals aside, true entrepreneurs don’t bet the farm or give away the store. They don’t bluff at cards because they don’t play cards. They don’t buy lottery tickets or bet on horses. None of those risks are reasonable.

     This isn’t to suggestthat business owners and professional practice principals need to be Scrooges, tightwads and cheapskates. It does suggest that all business owners and managers can stand to be reminded to exercise greater caution with the ways they choose to spend their hard-earned money . . . jnstead of allowing business road rage to take over!

     It means finding and surrounding themselves with proven, qualified, experienced people who can be trusted. Easier said than done. Absolutely! But nobody said entrepreneurship was easy. 

     It means letting those people do the work they’re best at, and accepting that not everyone is cut out to be Donald Trump or Thomas Edison or The Lone Ranger. Leadership, in the end, is all about managing and motivating and inspiring others to get the work done that the leader needs done.

     It’s about not throwing more money on a table that’s been losing its legs to random chopping and sawing. Besides, unlike baseballs, footballs, basketballs, and the bull, money is not for throwing.                             

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!
God Bless You and America and Our Troops. 

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT Day for someone!

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May 25 2010

In HANDWRITING? (What a novel idea!)

AIN’T NOBODY

                                  

WRITES

                                             

NOTHIN’ NO MORE!

                                                      

     For those of you out there who can still actually write with a pen and paper, consider yourself in possession of a unique skill (even if your handwriting resembles the scrawl of your favorite nearby brain surgeon, or your neighbor’s cocker spaniel . . . probably can’t tell them apart! Uh, the writing).

     And you can be assured your handwriting is a skill that’s underused, especially if you own or manage a business or are in professional sales. I lump those entrepreneurial and sales careers together because if you own 0r manage a business, you sell. And if you’re in sales, you own or manage a business.

     So here’s the thing: AIN’T NOBODY WRITES NOTHIN’ NO MORE.

     Don’t believe me? Just look around and what do you see? PCs, Laptops, Cellphones, BlackBerries, Strawberries (Oh, sorry). You really have to search to find a pencil behind some one’s ear anymore, and fountain pens? That’s like discovering a pygmy tribe living in midtown Manhattan.

     Think about the times in your life when you’ve seen business people step up and do something unique, something different for their business or their customers or their employees or their suppliers, and you think to yourself: Self! That’s an idea I wish I had though of first because no one else is doing it.

     Well, here you go — a great new, FREE idea for you that I GUARANTEEwill make you stand out from your competition, regardless of whether you’re a farmer, a rocket scientist, a realtor, a proctologist (okay, well maybe not a proctologist), a website designer, an undertaker or wedding planner, an accountant, a lawyer (though I don’t distinguish much between a lawyer and a proctologist), a retailer . . . you get the idea.

     Dig out that old pen you forgot about; find some nice (unlined) notepaper that’s been collecting dust in the back of your desk drawer. Practice a few freehand swirls of ink on your local newspaper, which is not much good for anything else these days, and get ready to fire off some genuinely appreciative notes to present and past customers/clients/patients who have been particularly supportive of you or who are especially interested in you and/or your business products and services.

     You will get more attention and more mileage out of 100 personal handwritten notes, than you will out of 500 emails or 1000 text messages, or 5000 Tweets. I won’t even bother to waste your time with a visit to the dim prospects offered by US Postal Service incompetence no matter how great you think your direct mail campaign is.

     Do I guarantee these numbers? Of course not. But I absolutely guarantee — given the exact same message — a handwritten, personalized, hand-addressed and hand-stamped note will outperform all the solicitation glut that’s pouring out of our computerized lives. All you have to do is think of what to say, then say it in your own scribble. Oh, and Hallmark cards don’t do it either. Their commercials make you cry maybe, but their words are not your words, and they are machine-printed.

     Besides that no one else in your marketplace is doing it, what makes this idea so outstanding? People like real. Spill on the ink and it will smear. If your writing is great, great! If it’s crummy, great: what other messages do your customers actually work at trying to read? Say what you think. Say what you feel. Keep it short and sweet. But DO it. I promise you’ll be amazed at the responses you get!   

 Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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Apr 06 2010

“Whose job IS it?”

“So, ARE you

                               

The Boss,

                            

or not?”

                                                                    

(Part II of II)

                                                                          

    I heard a couple of resistant barks over my post last night which identified business owner / manager / operator limitations as being “self-imposed,” and which attributed business behavioral limitations to titles.

     Okay, I can accept that certain out-of-touch types of people find it difficult to buy into the thinking that they could possibly be doing themselves in, but the truth is that every limitation IS chosen and self-imposed, or is the result some choice that set that limitation in motion to start with.

     As for behaviors attached to titles, one need not look any further than government and corporate life to see evidence of this. For those who inhabit such grand seas of incompetence — titles are security blankets. Titles are used more to impress others than to designate responsibility.  

     Here’s what happens: I ask you what do you do for a living? You define yourself by saying, “I’m a business owner. I run the Outer Space Music Company; you know, songs for the future; that sort of thing.” I ask you for some recent examples. “Oh, my New Release Manager handles those. But I could check my Archive Manager for some older titles. What is it you’re looking for?”

     Well, I hate to tell you, Good Buddy, but if you own and run a business and have to rely on others to answer questions about the products or services you produce, you have let (chosen for) your title to get in the way of success. You are thinking “I am the Boss.

     When you think of yourself AS the Boss, you think you are entitled to let your specialists handle the day-to-day stuff while you go to The Downtown Presidents’ Club, the Better Business Bureau, and the Chamber of Commerce, and lunch with the bankers and play golf with the investors and . . .”

     You have created self-imposed limitations to be doing what you think you SHOULD be doing instead of what needs to be done. 

     There are in each person’s mind different specific sets of words, terms, responsibilities and behaviors associated with every title. Here’s a quick little word association game for your brain . . . What do you conjure up in your mind when I say: “President”? “CEO”? “Business Owner”? “Senior Executive Vice President”? “Practice Administrator”? “General Contractor”? “Captain”? “Post Master”? “Sales Manager”? “Officer”? “Shrink”? “Lawyer”? “Coach”? “Consultant”? “Princess”? “Union Leader”? “Community Organizer”? “Trainer”?

     Try these titles on 100 different people; you’ll get 100 different answers.

     When you think of yourself as “The Boss” you are preventing yourself from taking necessary steps outside that “Boss Box” to move your business forward. You are limiting yourself, and consequently your business. And it’s your choice.

Open Minds Open Doors. 

                          

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Apr 15 2009

PROFESSIONAL PRACTICE MARKETING

Pain Shots: 1-Free-With-11?

                                                           

At some point in your career, you’ll know when you’ve seen it all. How about discount coupons for a lawyer? (Or, hey, what about one free last will and testament thrown in with every divorce case?)

Every third chiropractic spinal adjustment (whoops, sorry: “subluxation”) gets a $10 rebate? (Maybe they should be packaged with an oil change and lube job?)

How about a one-free-with-eleven deal on hypodermic needle injections from a pain clinic? (Depending, of course on what kinds of toppings you like…pepperoni, extra cheese…)

     P L E A S E, Dear Doctor, Lawyer, Accountant, Dentist, Chiropractor, Physical Therapist, Nurse Practitioner, Acupuncturist, Psychologist, Psychotherapist, Nutritionist, Occupational and Speech Therapist – PLEASE stick to your professional expertise and find someone with professional marketing expertise to represent you and communicate your messages to the outside world.

     Professional training and hands-on experience certainly make no secret of emphasizing and reinforcing the need for professional practitioners to exude self-confidence. And the temptation is great to think that adding “entrepreneur” to your list of credentials is, as baseball old-timers call it, a can of corn! (Or for the less athletic: a piece of cake!)

     But the truth is that all one needs to do is open any phone book to professional listing sections and check out the ridiculous ads . . . 

  • Will you race off to the plastic surgeon because his ads show a sexy centerfold “After” patient?

  • Do you really need a specialist at Reiki, EFT, EST, Craniosacral Therapy, and Rolfing in order to quit smoking? 

  • Do you get all jittery inside merely thinking about the excitement you know you’ll feel when you call that dentist whose ads proclaim he now has mucosal blade inserts?

  • Can you just not wait to handshake and backslap all those thousand dollar suits standing around a five thousand dollar desk in the ornate law office ad photo simply because the headline says “Our Attorneys Work For You And We’re There When You Need Us!” (Right, as long as your wallet’s open!)

  • Oh, and surely you can’t wait to get to that doctor who’s a specialist in electrodiagnostics. Don’t we all like to get zapped once in a while? 

  • Is an IRS enrolled agent tax law specialist CPA necessary to help you get a bank loan?

                                                      

     Professional marketers with professional marketing skills will present you and your message in the best. most professional environment and be able to emphasize your strengths in simple, straightforward, layman’s language.

     They will get you better prices for printing, and database lists, and media time/space than you can get on your own. They will know the best ways to reach your target market (and better help you define it) on the best dollar-value basis. They understand and market via the Internet! 

     They will know the best sets of words and highest impact graphics to use (including fonts, spacing, colors, layouts and designs, photos and illustrations, sizes, materials). They will have experiences that you will not have and that you will not want to pursue anymore than you’d want them to perform your professional services on your family!          

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Hal@Businessworks.US or 302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

Make today a GREAT day for someone! 

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