Mar 13 2015

SELLING TO ZOMBIES!

HOW TO SELL TO ZOMBIES

 

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A recent study purports that: people are now spending more hours per day with
electronic devices than they spend sleeping!

 

Draw your own conclusions. Regardless of the details, it’s true that we ARE rapidly becoming a planet of ear-budded Zombies… not the Stephen King kind, thank heaven, but the daily, impersonal- and-unable-to-know-how-to-relate-to-others, heads-down, technologically-addicted, kind.

So, how do we sell through preoccupied minds? And regardless of titles, we’re all in sales. (Don’t we all “sell” ourselves to others all day? Every day?) And how hard is it to get cash, a date, acceptance, when our prospect’s mind is mid-game, mid-text, mid-music, mid-call?

Okay, so how do we sell to Zombies?

Today’s sales professionals have to work much harder at gaining undivided attention. But some of the most hard-charging salespeople turn to jellyfish at the thought of having to insist on having undivided attention before pitching their wares. Fear of being too intrusive? Fear of losing receptivity?

Bottom Line: You must eliminate more distractions than you think you’re capable of. In order to do that, you must take the risk of being pleasantly assertive before you start your spiel/pitch/presentation.

This translates to being like church, the movies, and pilots on takeoffs and landings — request your prospects to turn off their cellphones, tablets, laptops, intercoms and Dick Tracy wristwatches before you get going. Oh, and (unless you’re doing an online/on-screen presentation) make sure you do too!

External sounds and sights
distract internal reasoning

When did you last purchase something from the person in front of you while reading or sending a text message, making or taking a call, watching TV, or when others around you were doing that? It’s close to impossible to make a sale in an audio/visual-cluttered environment.

If you have a persuasive message to deliver, avoid noisy or TV-mounted restaurant settings, concerts, parades, movie theaters, shooting galleries, oil rig sites, airport runways, football games, school playgrounds, fire stations, the stock market floor. Staticky phone line or hectic office? Call back.

If the products or services you’re selling involve or produce sounds and/or moving images, demonstrate what you’ve got, then shut it/them down to talk. If you’re outdoors, suggest strolling to a quiet area.

High tech/electronic Zombies are not a lost cause

unless you allow them to be. Sales are your lifeline.

Don’t choose for interferences to beat you. Ask

prospects to step into the hall, or if you (or they)

can find a quiet room or area for long enough to

make your sales points.

Remember the age-old “AIDAS marketing formula: Attract Attention; Create Interest; Stimulate Desire; Prompt Action; Deliver Satisfaction. It’s hard to do any of these with electronic verbal and visual interferences on the surface (or under the table), or in people’s pockets.

All common sense?   Perhaps . . . IF you’re riding the electronics tide, fully conscious of your day-to-day environments, firmly embedded in here-and-now thinking, and recognize a Zombie when you see one!

 # # #

Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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May 25 2010

In HANDWRITING? (What a novel idea!)

AIN’T NOBODY

                                  

WRITES

                                             

NOTHIN’ NO MORE!

                                                      

     For those of you out there who can still actually write with a pen and paper, consider yourself in possession of a unique skill (even if your handwriting resembles the scrawl of your favorite nearby brain surgeon, or your neighbor’s cocker spaniel . . . probably can’t tell them apart! Uh, the writing).

     And you can be assured your handwriting is a skill that’s underused, especially if you own or manage a business or are in professional sales. I lump those entrepreneurial and sales careers together because if you own 0r manage a business, you sell. And if you’re in sales, you own or manage a business.

     So here’s the thing: AIN’T NOBODY WRITES NOTHIN’ NO MORE.

     Don’t believe me? Just look around and what do you see? PCs, Laptops, Cellphones, BlackBerries, Strawberries (Oh, sorry). You really have to search to find a pencil behind some one’s ear anymore, and fountain pens? That’s like discovering a pygmy tribe living in midtown Manhattan.

     Think about the times in your life when you’ve seen business people step up and do something unique, something different for their business or their customers or their employees or their suppliers, and you think to yourself: Self! That’s an idea I wish I had though of first because no one else is doing it.

     Well, here you go — a great new, FREE idea for you that I GUARANTEEwill make you stand out from your competition, regardless of whether you’re a farmer, a rocket scientist, a realtor, a proctologist (okay, well maybe not a proctologist), a website designer, an undertaker or wedding planner, an accountant, a lawyer (though I don’t distinguish much between a lawyer and a proctologist), a retailer . . . you get the idea.

     Dig out that old pen you forgot about; find some nice (unlined) notepaper that’s been collecting dust in the back of your desk drawer. Practice a few freehand swirls of ink on your local newspaper, which is not much good for anything else these days, and get ready to fire off some genuinely appreciative notes to present and past customers/clients/patients who have been particularly supportive of you or who are especially interested in you and/or your business products and services.

     You will get more attention and more mileage out of 100 personal handwritten notes, than you will out of 500 emails or 1000 text messages, or 5000 Tweets. I won’t even bother to waste your time with a visit to the dim prospects offered by US Postal Service incompetence no matter how great you think your direct mail campaign is.

     Do I guarantee these numbers? Of course not. But I absolutely guarantee — given the exact same message — a handwritten, personalized, hand-addressed and hand-stamped note will outperform all the solicitation glut that’s pouring out of our computerized lives. All you have to do is think of what to say, then say it in your own scribble. Oh, and Hallmark cards don’t do it either. Their commercials make you cry maybe, but their words are not your words, and they are machine-printed.

     Besides that no one else in your marketplace is doing it, what makes this idea so outstanding? People like real. Spill on the ink and it will smear. If your writing is great, great! If it’s crummy, great: what other messages do your customers actually work at trying to read? Say what you think. Say what you feel. Keep it short and sweet. But DO it. I promise you’ll be amazed at the responses you get!   

 Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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