You are NOT

“going into” 2012!

You are making it happen!

You’re an entrepreneur!

Failure to achieve

can often be traced to

one’s own big mouth.

What’s the old German expression? “Vee ist too soon alt und too late schmart!” (…or something like that). Well, combine that truth with the tendency most of us have to shoot off our mouths about what we expect to achieve —often before we even get started— and what have we got? A situation in which we are too late being smart enough to realize we should have kept our goals to ourselves.

Other than a genuinely-shared pact with your soul mate or trusted long-term business partner, it’s just not ever a good idea to tell anyone else about what it is that you’re aiming to achieve. Others are not in your shoes and do not have the same energy or confidence levels. You, after all, own or operate or run or manage or partner in a business. You’re an entrepreneur.

Many others (including some close to you) may –for down-deep-inside resentment– simply not want you to succeed, and will discourage and undermine your efforts. For whatever their reasons, don’t allow those confrontations to occur. Keep your goals secret.

Perhaps you believe you have personal and or business “goals” in mind. I would respectfully suggest that the odds may not be very great that these pursuits are worthwhile. The truth is that all of history has proven goals are only worthy of pursuit to start with if they meet all five of the following criteria:

GOALS MUST BE

• Specific

• Flexible

• Realistic

• Due-Dated

• In Writing

If what you’ve been thinking are meaningful personal or business goals, and they don’t measure up to solidly meeting five out of five of these requirements, they are not goals. They are wishes. Wishes are what people who wrap their lives around “hope” end up with. Wishing and hoping are the empty promises that empty people make to themselves and others. “Fantasizing” isn’t “taking action”!

Not only are each of us at the doorstep of success when we choose to quietly set and work toward goals that are specific, flexible, realistic, and due-dated, we can also measure the sincerity of others’ intents by applying these criteria to what we see them attempting to do with the major life tasks that face them. And from that kind of assessment, we can often determine another’s integrity.

Say, for example, a customer tilts his head, shrugs, faces his palms to the sky and says, “Sorry we’re taking our business elsewhere; it’s strictly a money decision; nothing personal; your prices are just too high for us; we can pay offshore operations half of your costs for the same results!”

This is a knee-jerk, marketplace-ignited decision. Otherwise, you’d be hearing about quality and service and deadlines and willingness to work out payment terms and exact shipments involved. A customer who simply up and leaves with an armful of flimsy excuses was probably never a good customer in the first place, right?.

Replace him with one that demonstrates by her attitude and conduct and the choices she makes that she is working with goals. You don’t need to know another’s goals or share yours. But when you look below the surface of smiles and handshakes and illusionist promotions, you’ll see that those who set and function with goals behave in certain committed ways. You know the difference.

These are the business and professional people

to choose to associate with.

They make the best customers and partners and investors and employees because relationships start from a position of honorability and support for one another in traveling on the high road. More quality work gets done more often, and besides moving in more profitable directions, it’s also more fun.

# # #

Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals!

Make today a GREAT day for someone!